Adobe Experience Cloud Blog

FEBRUARY 12, 2009

Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI.

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Thought Leadership Marketers Marketing Communications 63

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Ma

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Management CMO Marketers Marketing 53

Adobe Experience Cloud Blog

FEBRUARY 4, 2009

The recession affects each of us in different ways, but until recently it hadn't touched me personally. But this week it did affect me. My wife works at Macy's here in San Francisco in a job many women can only dream of – a shoe buyer responsible for the Juniors Shoe business (Steve Madden, Sketchers, etc.) – and we had always assumed she would spend her entire career there.

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Marketers Marketing Communications Advertisers 49