Adobe Experience Cloud Blog
APRIL 26, 2013
'by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. You can find friends if you know how to spell their name. You can find company brand pages if you know what you’re looking for. But what if you want to find a list of all of your friends who are connected to a specific company, product or place?
Marketing Insider Group
APRIL 2, 2013
As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? In our previous interviews, we’ve discussed the future of Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more….
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Duct Tape Marketing
APRIL 30, 2013
'Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. photo credit: x-ray delta one via photopin cc. I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation.
Adobe Experience Cloud Blog
APRIL 25, 2013
'by Jon Miller (@jonmiller) Marketo’s Definitive Guide to Lead Scoring defines lead scoring as a “shared sales and marketing methodology for ranking leads in order to determine their sales readiness.”. “A solid lead scoring approach not only helps to rank prospects against one another, but can smooth the lead flow and serve as the baseline for building a range of business rules that include ownership, role and activities. ” – SiriusDecisions, What’s the Score.
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Adobe Experience Cloud Blog
APRIL 18, 2013
'by Heidi Bullock According to recent data from Marketing Sherpa, email is the top channel that marketers track. A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. I first wondered about the other 37% and what they are doing… but then I got interested in exactly what email metrics marketers track. My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior,
Adobe Experience Cloud Blog
APRIL 17, 2013
'by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
APRIL 15, 2013
'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marke
Adobe Experience Cloud Blog
APRIL 16, 2013
'by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. The thought leaders included: Chris Heuer , Internet Marketing Expert. Laura Ramos, VP and Principal Analyst, Forrester.
Adobe Experience Cloud Blog
APRIL 12, 2013
'by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Unfortunately, many marketers don’t employ clearly defined lead management practices.
Adobe Experience Cloud Blog
APRIL 22, 2013
'by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Follow Kathryn on Twitter at @KKilner. The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cy
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Adobe Experience Cloud Blog
APRIL 5, 2013
'by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt.
Adobe Experience Cloud Blog
APRIL 8, 2013
'by Dayna Rothman I am excited to announce today’s guest blogger, Amber Naslund. Amber is a coauthor of “The Now Revolution”, Co-Founder and President of SideraWorks, and a social media expert. The role of marketing in organizations has never been more critical. But probably not for the reasons you think. The obvious discussions are often centered around marketing as the new front line of engagement for organizations.
Adobe Experience Cloud Blog
APRIL 1, 2013
by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. The challenge was to keep the immediate audience engaged, add new fans, and create content that would fuel the conversation and make sharing a friction-less experience.
Adobe Experience Cloud Blog
APRIL 23, 2013
'by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. As companies became more customer-centric, the authors suggested that managers needed to staple themselves to an order to really understand the customer’s experience. The idea being that a manager should know exactly where an order is at all time—because traditionally, the details of an order are often invisible to managers.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
APRIL 2, 2013
by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. But you have to convince your internal stakeholders first. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.
Adobe Experience Cloud Blog
APRIL 3, 2013
by Jason Miller Last week I saw a post on Facebook from C.C. Chapman about a small microphone that he uses for interviewing and dictating while on the road. The photo he posted drew my attention because it looked like a miniature microphone that Elvis would have sang into back in the 50’s, but it was a modern USB device. I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I w
Adobe Experience Cloud Blog
APRIL 4, 2013
'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. Integration is really kind of a dirty word in marketing – it scares a lot of execs to even say it.
Adobe Experience Cloud Blog
APRIL 4, 2013
'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. “How much do we need to know about our CRM system to be good at this marketing automation stuff?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
APRIL 11, 2013
'by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. She is optimistic about the growth of online advertising and has a passion for helping online marketers execute campaigns. Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product. Congratulations!
Adobe Experience Cloud Blog
APRIL 30, 2013
'by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. I couldn’t disagree more. Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling.
Marketing Insider Group
APRIL 9, 2013
'How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet , blog, share, and comment? The answer is simple: I make the time for social media because I think it’s important. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people&
Marketing Insider Group
APRIL 11, 2013
'Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of my career. As I mention in my recap , the best part of the trip was the diversity of the points of view. The conference format and the people that attended made me think in new ways about bigger issues than I would have ever imagined.
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Marketing Insider Group
APRIL 4, 2013
'One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing interview series, I am happy to be addressing that question here. In case you are just catching up, previous interviews have discussed Social Employees , Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search ,
Marketing Insider Group
APRIL 30, 2013
'We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more.
Marketing Insider Group
APRIL 23, 2013
'Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub.
Marketing Insider Group
APRIL 16, 2013
'The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person. And so today, I would like to bring in Tony’s perspective to our Future of Marketing series. We have already covered related topics such as the customer experience , focusing on your customer’s brand , listening and agile marketing.
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Marketing Insider Group
APRIL 25, 2013
'“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
Marketing Insider Group
APRIL 18, 2013
'Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations.
Adobe Experience Cloud Blog
APRIL 29, 2013
'by Dayna Rothman Did you know that as a marketing agency of the future, you will fly around using a rocket pack in a post-Jetson era world saving the day by helping marketers manage their leads better? And did you know that your side-kick would be a trusted marketing automation robot? Well, if you didn’t then get with the program! OK, seriously folks, maybe the marketing agency of the future isn’t flying around with rocket packs on their backs (I know, that would be cool though), but they will
Duct Tape Marketing
APRIL 23, 2013
'Today’s guest post comes from Duct Tape Marketing Consultant Nicole Crozier. photo credit: noodlepie via photopin cc. Without the same budget, resources and in-house expertise of larger companies, small businesses are at a disadvantage when it comes to marketing. By default, responsibility for marketing often falls to the business owner, who usually isn’t a marketing expert and is already strapped for time.
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