Adobe Experience Cloud Blog

JUNE 26, 2012

by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer , it’s important to think about how you utilize colors and what the colors you choose say about your business.

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Branding Product Customer Marketing 134

Marketing Insider Group

JUNE 14, 2012

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day.

Thought Leadership 110

Thought Leadership Finance Digital Trends Entertainment 110

Duct Tape Marketing

JUNE 14, 2012

As marketing your business online continues to evolve it’s become essential to look at how you view your online presence in a global, integrated and strategic manner. Ernst Vikne via Flickr. From this view, I believe you can gain the greatest coverage with the least amount of chasing your tail. I believe there’s a bit of a hierarchy to what must be done first and by adhering to this loose order you’ll always know what comes next.

Real Estate 78

Real Estate eBook Analytics CRM 78

Adobe Experience Cloud Blog

JUNE 5, 2012

by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.

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B2C Social Media Marketing Marketers Marketing 134

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Adobe Experience Cloud Blog

JUNE 21, 2012

by Maria Pergolino You’ve finally convinced your boss that content marketing is critical to your marketing strategy. You’ve found an editor that understands your industry. You’ve even purchased a marketing automation system to ensure that your content is seen by everyone in your database at the right time. Victory! Or not? When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand.

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Content Marketing Marketers Marketing Marketing Strategy 133

Adobe Experience Cloud Blog

JUNE 13, 2012

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Mix Marketers 131

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms.

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Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Adobe Experience Cloud Blog

JUNE 25, 2012

by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation.

Education 126

Education Marketers Marketing User-Generated 126

Adobe Experience Cloud Blog

JUNE 7, 2012

by Josh Aberant Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented. Staying focused on initiatives that work often requires pushing back on the idea, but the problem is that staying employed often requires entertaining the idea. This results in a conundrum for marketers. Nicole Delma is the Chief Data Officer for the up and coming music startup RCRD LBL, and during a panel discussion at the Online Trust Alliance Forum she shar

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CMO Entertainment Advertisers Advertising 126

Adobe Experience Cloud Blog

JUNE 6, 2012

by Jon Miller A few weeks ago I was interviewed by The CMO Club , a website dedicated to bringing CMOs together to become better leaders, marketers, and deal makers. The interview was focused on how to build CMO power by driving revenue in B2B. Despite the fact that most CMOs know they’re driving revenue, they are unsure of the ROI of their marketing.

CMO 125

CMO Marketing Marketers 125

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Adobe Experience Cloud Blog

JUNE 12, 2012

by Rick Siegfried Our friends at MarketingProfs hosted the most recent installation of their Digital Marketing World virtual conference series last Friday. The topic was that which no marketer can seem to get enough of these days, Social Media. It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation.

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Digital Marketing Whitepaper Marketers Marketing 122

Adobe Experience Cloud Blog

JUNE 28, 2012

by Maria Pergolino You’re considering ramping up your marketing results by implementing a marketing automation system , but know you’ll need to find someone to get things going. This article will explain why it might seem hard to find someone with the right skills, where to look for candidates, and what to do when you can’t find someone with experience.

User-Generated 111

User-Generated Marketers Marketing CRM 111

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And more than a third admitted that their marketing plans were nothing more than a combination of tactics. Despite this, 20% of the marketing leaders reported having the approval from the C-Suite to make digital a reality in their organization, while 42% clai

CMO 110

CMO Marketers Marketing Advertisers 110

Adobe Experience Cloud Blog

JUNE 18, 2012

by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford. Harford is an economics writer who studies complex systems and finds a surprising link among the most successful ones; they are built through trial and error. His talk centers around the idea of a God complex – a refusal to admit the possibility of being wrong regardless of the complexity of the situation – and how trial and error creates better results than a self proclaimed expert.

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New Technology Marketing Marketers 109

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

JUNE 18, 2012

by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. The survey examined revenue performance maturity and performance metrics for each company across three categories: growing number and quality of leads and opportunities, improving sales effectiveness , and optimizing sales and marketing ROI (return on investment).

Management 105

Management Marketing Marketers 105

Marketing Insider Group

JUNE 26, 2012

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Change is coming for many B2B Marketers. But for some of us, it’s already here and we are lighting the path forward.

Content Marketing 104

Content Marketing Marketers Marketing Traditional Marketing 104

Marketing Insider Group

JUNE 19, 2012

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content.

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Whitepaper Fashion Communications SEO 104

Marketing Insider Group

JUNE 21, 2012

I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6% claim that it influenced their technology buying decision.

Communications 103

Communications Marketing Plan Customer Marketing 103

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

JUNE 15, 2012

by Caroline Ruggiero As a practitioner of marketing automation , I am constantly judging and silently grading any content marketing efforts targeted towards myself as a consumer. Marketing automation tools like Marketo continue to bring the ability to customize content dynamically and tailor it to every lead. Recently, I received a Direct Mail piece and an email within a one week period from an online pet products retailer that I had purchased from.

Content Marketing 99

Content Marketing Direct Mail Retail Marketers 99

Marketing Insider Group

JUNE 28, 2012

While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should we bother? Won’t our managers wonder why we have the time to tweet and post and +1 when we should be “doing our jobs?” Many marketers are asking themselves if now is the time to build their personal brand.

Branding 97

Branding Management Marketing Marketers 97

Marketing Insider Group

JUNE 12, 2012

I don’t often make personal pleas, tell overly-personal stories or ask my community of readers here for support on any issue. But this project, this video and the countless people who suffer in silence due to bullying or a lack of acceptance of their differences every day is too important to ignore. So instead of talking about B2B Marketing (the topic seems so meaningless in this context), I am sharing with you a video , made by my colleague, Moya Watson (@ MoyaLynne ) with many others fro

Marketing 97

Marketing Marketers 97

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. One of the great benefits of blogging is that it allows me to think a little longer on how best to respond to really important questions like these.

Inbound Marketing 96

Inbound Marketing Outbound Marketing Transform Content Placement 96

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Adobe Experience Cloud Blog

JUNE 8, 2012

by Phil Fernandez. An organization is ultimately all about generating revenue. In today’s video blog post, I explain when marketing and sales work together on a single revenue cycle, it’s like flipping on the high beams to see further out and understand how a company’s revenue stream is going to perform in the future. Show Me the Money!

Marketing 95

Marketing Marketers Performance Marketing Management 95

Duct Tape Marketing

JUNE 18, 2012

Actually, starting a business is pretty easy these days. Figuring out how to sell something, something you know how to deliver or something in demand, isn’t that hard or expensive anymore – if, your goal is to simply bang out a living and get by. kenteegardin via Flickr. If, however, your goals are a bit more ambitious, say to grow an asset that you might sell, become wealthy or dominate an entire industry, then you better be prepared to do things a little differently than most.

Communications 78

Communications Place Marketing Strategy Branding 78

Duct Tape Marketing

JUNE 21, 2012

No matter how great a product, service, category or industry seems, there is always room for innovation that can drive more sales. Ed Yourdon via Flickr. Often times we unknowingly create barriers to purchase simply because we don’t understand they exist as they aren’t insurmountable, just annoying. Or, we leave industry-accepted barriers in place because that’s just the way everyone does it.

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Price Product Communications Advertisers 78

Duct Tape Marketing

JUNE 28, 2012

I’m taking some vacation time this week and I’m actually going to stand waste deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.) While I am away, I have a great lineup of guest bloggers filling my shoes. This post is brought to you from Sarah Petty.

Real Estate 77

Real Estate Price Education Promotion 77

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Duct Tape Marketing

JUNE 4, 2012

In a move that I predicted from the very beginning, Google has finally scrapped the Google Places offering and rolled all Places profiles into what they are calling Google+ Local. Google+ Local offering. Now, you could argue, and some will, that forcing local business owners on to Google+ is yet another sign that Google is putting way too much emphasis on their desire to become relevant in social media, but the fact is, it’s still very much Google’s world that we playing in.

Place 77

Place SEO Advertisers Advertising 77

Duct Tape Marketing

JUNE 25, 2012

I think Google Hangouts are the most interesting aspect of Google+. To date, however, I don’t see them being used in very creative ways. A Google Hangout is little more than a glorified video chat and could be accomplished using a variety of technology, but they are unique for two important reasons. First, the technology exists inside of Google+ so you have a simple interface to involve your connections inside of the platform.

Education 77

Education Promotion Customer Marketing 77

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Yan Arief via Flickr CC. Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy.

PR 76

PR SEO eBook Analytics 76

Duct Tape Marketing

JUNE 15, 2012

In yesterday’s post I outlined the road map for building a total web presence even though you’re short on time. Today I want to share an eBook I wrote that reveals how and why I use certain tools to get some of the online work I do, done. There should be something for everyone in this free eBook – The Productivity Handbook: 7 Popular Web Apps That Can Change The Way You Do Business – Go get your copy here and don’t be afraid to share with friends!

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eBook Product Marketing Marketers 76

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