Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Why? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.

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Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. The list spans across everything from non-profit associations, to media companies, to startup founder blogs, to technology companies, to research organizations

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Duct Tape Marketing

JUNE 30, 2015

16 Step Checklist for the Perfect Blog Post written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. You work hard to create content – sometimes on the fly in the midst of the raging storm that is entrepreneurialism. In the rush to get the thing out though you can diminish its impact through oversight and sloppiness.

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Adobe Experience Cloud Blog

JUNE 29, 2015

Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.

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Adobe Experience Cloud Blog

JUNE 25, 2015

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones.

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Adobe Experience Cloud Blog

JUNE 24, 2015

Author: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. You give your team your best “take it away!

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Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1.

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Adobe Experience Cloud Blog

JUNE 19, 2015

Author: Dayna Rothman Social media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. We’ve all heard the saying ‘A picture is worth a thousand words’—and it’s especially true on social.

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Adobe Experience Cloud Blog

JUNE 16, 2015

Author: Jessica Langensand Yay, it’s summer! Now that the days have gotten longer, there’s more time for BBQ-ing, road tripping, and, of course, catching up on all those books you’ve been meaning to read! Whether it’s good ‘ole marketing you’re interested in, or you’re seeking some sound business advice, you’ve come to the right place. As you (hopefully) find time to prop your feet up and relax this summer, here are some books to help stimulate your mind: 1.

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Adobe Experience Cloud Blog

JUNE 15, 2015

Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Once you’ve white boarded this path you can start to sense and sniff what a deal looks like in the early stages.

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Adobe Experience Cloud Blog

JUNE 12, 2015

Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, you could say that “tradeshow” is my middle name! But, over the years, I admit I’ve forgotten things here and there and wish I had done this or that ahead of time as well.

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Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! With the age of mobile marketing upon us, there is not only a whole new slew of possible campaigns for marketers to dig their fingers into, but there’s also a ripe batch of guidelines to familiarize themselves with.

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Adobe Experience Cloud Blog

JUNE 10, 2015

Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

JUNE 18, 2015

Author: Dayna Rothman Looking for a way to kickstart your mobile marketing ? A great place to start is with responsive design for website, email, and landing pages. Responsive design is a modern approach to web design that ensures your content is readable and consumable on any device, such as your desktop, tablet, or mobile phone. There are many reasons why you need to go mobile with your website ASAP.

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Adobe Experience Cloud Blog

JUNE 8, 2015

Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1. At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”.

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Adobe Experience Cloud Blog

JUNE 5, 2015

Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer. I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. What Is Reactivation? Reactivation (or re-engagement) is a technique used by marketers to reach out to those people who have previously expressed interest, purchased, or otherwis

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Adobe Experience Cloud Blog

JUNE 4, 2015

Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush? As you probably know, these games were wildly successful (and profitable!). They proved, once again, that games are not just for kids. In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

JUNE 3, 2015

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting. Creating the right structure between marketing and sales is imperative for proper alignment. This means defining roles in marketing and sales in a way that helps you move leads through the pipeline more effectively.

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Adobe Experience Cloud Blog

JUNE 2, 2015

Author: Rajiv Kapoor Quiz time!—Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads. Do more upselling and cross-selling. Better drive your partner channel to produce revenue. Give up? The answer is a lifecycle process. You may be thinking, “Wait…what is that?!” Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!

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Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Why? Because marketers are increasingly in need of tearing down the silos between paid media and engagement marketing that have traditionally been treated as separate.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. Healthcare has loooong been ready for a change, and from the exciting welcome address to Former President Bill Clinton’s closing keynote, it was abundantly clear that the time for consumer empowerment is now.

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Adobe Experience Cloud Blog

JUNE 26, 2015

Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. Here are some helpful tips on how to engage your interns for maximum growth and effectiveness, and most importantly, how you can help them learn.

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Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base.

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Adobe Experience Cloud Blog

JUNE 19, 2015

Author: Sanjay Dholakia Soon, I’ll be taking off for the South of France, but I will, regrettably—or not regrettably, depending on who you’re talking to—be leaving my speedo at home. Why? The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. The decades-old festival has historically celebrated creativity in the advertising world—and, it happens to take place right on the beach, with cabanas and fancy yacht

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Marketing Insider Group

JUNE 7, 2015

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered. We spoke to five senior marketers and CMOs and asked them to share their best advice and insights on what their fellow marketers are excelling in, where they’re lacking, what makes a marketer a

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Marketing Insider Group

JUNE 29, 2015

1. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat. Many brands do this very well. Coke – happiness. Red Bull – energy. Verizon – works everywhere. Make your brand value prop crystal clear and preferably differentiated. Consistently hit that drumbeat across all channels. Be known for something.

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Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz).

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Marketing Insider Group

JUNE 24, 2015

Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere.

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Marketing Insider Group

JUNE 10, 2015

A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and I have never forgotten it. That something had to do with the way we need to look at our screens – our PC, smartphone and tablet screens. The man who said it was a gentleman by the name of Bob Gollwitzer , a very smart and savvy guy who is the owner of Pro Mobile Productions in Philly.

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