Hubspot Marketing

NOVEMBER 15, 2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI , 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news.

Non-Profit 145

Non-Profit User-Generated Law Entertainment 145

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Thought Leadership 138

Thought Leadership Energy Marketers Marketing 138

CMO Network

NOVEMBER 27, 2023

A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?

Marketers 132

Marketers Marketing CMO 132

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.

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Copywriting User-Generated Management Communications 116

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.

Gen Z 134

Gen Z Influencer Marketing Marketers Marketing 134

CopyBlogger

NOVEMBER 24, 2023

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

Copywriting 125

Copywriting Content Marketing Marketing Marketers 125

Content Marketing Institute

NOVEMBER 8, 2023

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

Content Marketing 127

Content Marketing Marketing Marketers 127

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Transform 132

Transform CMO Marketers Marketing 132

CopyBlogger

NOVEMBER 2, 2023

Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.

Content Marketing 121

Content Marketing Marketing Marketers 121

Aspiration Marketing

NOVEMBER 6, 2023

The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to track. At the same time, YouTube owns the video-sharing platform universe. So if you're contemplating starting to create video content or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.

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Market Trends Content Marketing Social Media Marketing Marketing 256

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is that you’re never done improving.

Transform 186

Transform Communications Promotion Customer 186

CMO Network

NOVEMBER 20, 2023

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

Branding 145

Branding CMO 145

Search Engine Land

NOVEMBER 28, 2023

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.

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SEO Branding 143

Social Media Examiner

NOVEMBER 16, 2023

Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? In this article, we’ll explore a strategy for social content repurposing. Why is Repurposing Content so Important for Marketers? While some marketers might be hesitant to repurpose content across multiple platforms […] The post Social Content Repurposing: An Easy System for Creating Great Content appeared first on Social Media Examiner.

Social Media Marketing 141

Social Media Marketing Marketing Marketers 141

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Hubspot Marketing

NOVEMBER 6, 2023

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever. Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content outlines, and completing tax forms — how can human beings

Law 141

Law Automobile Management Communications 141

Aspiration Marketing

NOVEMBER 14, 2023

Visuals play a vital role in online content and can also be inaccessible to some users. That's where image alt tags come into play. These tags are significant not only for accessibility but also for SEO. Whether you're a seasoned marketer or just getting started, understanding image alt tags is crucial for enhancing your website's user experience and search engine visibility.

SEO 243

SEO Marketing Marketers Digital Marketing 243

Buffer Marketing

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.

Price 140

Price Analytics Finance Social Media Marketing 140

CMO Network

NOVEMBER 15, 2023

French bee CEO Christine Ourmières-Widener talks about how AI and a new style of plane are helping the Paris discount carrier take off where others have faltered.

CMO 144

CMO 144

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

NOVEMBER 15, 2023

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

Promotion 143

Promotion Product SEO 143

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Customer 139

Customer B2C Transform Customer Journey 139

Social Media Examiner

NOVEMBER 2, 2023

Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? In this article, you’ll discover how to easily create Instagram reels! Why Should Creators and Marketers Focus on Instagram Reels? Since launching Reels in 2020, Instagram has cemented short-form video as an indispensable component of social media […] The post How to Easily Create Instagram Reels appeared first on Social Media Examiner.

Social Media Marketing 139

Social Media Marketing Marketing Marketers 139

Aspiration Marketing

NOVEMBER 6, 2023

Google is redefining how we experience the search process. What used to be a simple match-up of keywords has become much more focused on the realms of user intent in an attempt to cater to what browsers are truly seeking.

Content Marketing 235

Content Marketing Marketing Marketers 235

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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Buffer Marketing

NOVEMBER 28, 2023

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

User-Generated 139

User-Generated Thought Leadership Branding Analytics 139

CMO Network

NOVEMBER 12, 2023

We examine the innovative brand partnerships reshaping the defiition of success in the world of marketing and business and what they mean for the future of the industry.

Branding 139

Branding Retail CMO Marketing 139

Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

User-Generated 140

User-Generated SEO Place Branding 140

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.

Email Marketing 137

Email Marketing Transform Whitepaper Marketers 137

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important? Content marketing has become an essential strategy for brands looking to attract and engage audiences. However, with the rise […] The post Content Marketing Strategy in the Age of AI appeared first on Social Media Examiner.

Marketing Strategy 137

Marketing Strategy Content Marketing Marketers Marketing 137

Aspiration Marketing

NOVEMBER 15, 2023

Email marketing remains a cornerstone for businesses seeking to engage and connect with their audiences in today's fast-paced digital landscape. But it's not always smooth sailing–several challenges may hinder your email marketing success. From email deliverability concerns to open rates and list growth, we'll delve into actionable strategies to enhance your email campaigns.

Email Marketing 233

Email Marketing Marketing Marketers Digital Marketing 233

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.  That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me.  But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential i

Content Marketing 138

Content Marketing User-Generated Analytics Marketers 138

CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

Brand Management 137

Brand Management Branding Management CMO 137

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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