Hubspot Marketing

DECEMBER 4, 2017

The holidays are coming, and I'm feeling cheerful. So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 million units.

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Manufacturing Food Finance Marketers 145

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. Do you want to hone your skills when it comes to landing pages ?

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Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. As I review the blog posts I’ve written this year about the talks at those conferences, I’m struck by one big takeaway: Marketers need to expand their view of their role and their sense of how th

Transform 111

Transform Marketers Marketing Content Marketing 111

Marketing Insider Group

DECEMBER 11, 2017

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […].

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Marketers Marketing Branding Customer 112

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Traackr

DECEMBER 11, 2017

Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields.

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Rock Content

DECEMBER 14, 2017

Customer expectations continue to evolve. Empowered with information and technology, your buyers are far more informed than ever before. They are looking experts and for trusted advisors who can help them achieve their goals. Meeting customer expectations is one of the biggest challenges facing sales teams. Have a look at this chart from Salesforce’s State of Sales report : To understand how companies are dealing with customers’ autonomy and expectations, I have been interviewing som

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eBook Communications Promotion Branding 41

Adobe Experience Cloud Blog

DECEMBER 28, 2017

It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. There are many questions you must ask yourself to prepare: What are you going to do differently?

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Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .

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Content Marketing Transform Marketers Marketing 112

Marketing Insider Group

DECEMBER 6, 2017

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […].

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PR Marketing Strategy Content Marketing Marketers 111

Traackr

DECEMBER 8, 2017

Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Duct Tape Marketing

DECEMBER 15, 2017

Advertising Your Small Business: Small Budget, Big Results written by Guest Post read more at Duct Tape Marketing. If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else.

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Advertising Advertisers Entertainment Communications 78

Rock Content

DECEMBER 27, 2017

Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. To help you thrive in 2018, we surveyed our own pool experts here at ScribbleLive and checked in with content marketing thought leaders around the world to give you the top ten content market

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Content Marketing Real Estate Influencer Marketing User-Generated 58

Adobe Experience Cloud Blog

DECEMBER 27, 2017

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox.

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eCommerce Thought Leadership Communications Email Marketing 134

Content Marketing Institute

DECEMBER 18, 2017

This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). Occasionally, I’ll do an interview where someone will ask: “What’s the one thing you did that made the greatest impact to where you are at now?”.

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Communications Education Content Marketing Promotion 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

DECEMBER 20, 2017

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

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Email Marketing Marketing Strategy Marketers Marketing 110

Traackr

DECEMBER 5, 2017

To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector.

PR 67

PR B2C Influencer Marketing Marketing 67

Duct Tape Marketing

DECEMBER 14, 2017

3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork written by Guest Post read more at Duct Tape Marketing. Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to.

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Promotion Place Price Communications 78

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. If you’re a sales leader trying to implement a global software platform, it can be difficult to secure adoption.

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New Technology Transform Communications CMO 56

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. Why? According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

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Finance Key Performance Indicator Thought Leadership PR 134

Content Marketing Institute

DECEMBER 6, 2017

We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research.

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Marketing Insider Group

DECEMBER 14, 2017

[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Marketers Marketing Product 109

Traackr

DECEMBER 6, 2017

See how Traackr gives users industry-first CRM capabilities to streamline workflows and enhance collaboration for influencer marketing.

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Influencer Marketing CRM Marketers Marketing 65

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Marketing

Duct Tape Marketing

DECEMBER 19, 2017

Why Reviews Are More Important Than Ever for Local Search written by John Jantsch read more at Duct Tape Marketing. Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews as much as personal re

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SEO User-Generated Management Customer 78

Zumvu

DECEMBER 29, 2017

Most bloggers share their blog posts in the social media platform like Facebook and Twitter, they are unaware of the other effective platforms.

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Place 52

Adobe Experience Cloud Blog

DECEMBER 15, 2017

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message.

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Customer B2C Thought Leadership CMO 134

Content Marketing Institute

DECEMBER 4, 2017

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

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Thought Leadership Education Promotion Event Marketing 111

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Marketing Insider Group

DECEMBER 5, 2017

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC. Not only are ML-supported accounts more effective at conversions, they have also been linked to a lower churn […].

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Marketing Marketers Content Marketing 109

Rock Content

DECEMBER 11, 2017

As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. But even as AI gets better, what does more AI-based content surveillance mean for brands and marketers?

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User-Generated Digital Marketing SEO Advertisers 45

Duct Tape Marketing

DECEMBER 26, 2017

How to Create Local Content for Local SEO written by John Jantsch read more at Duct Tape Marketing. Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where you did business. Running an ad in the local daily newspaper or the Yellow Pages was how you got found in your town.

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SEO Education Place Product 77

Zumvu

DECEMBER 26, 2017

Traditional marketing defines to any kind of promotion, advertising or campaign and which has been use by organizations for years, and which has a established success rate.

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Traditional Marketing Promotion Marketers Marketing 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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