Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .

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Customer Journey Transform Customer Thought Leadership 174

Hootsuite

AUGUST 31, 2020

For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!). But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Any long and unwieldy website address can be reduced to just a few characters in the click of a button.

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Transform Analytics User-Generated Management 145

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience.

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Thought Leadership Gen Z Millennials Email Marketing 145

Content Marketing Institute

AUGUST 31, 2020

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading → The post 9 Little-Known Font How-Tos for Instagram Stories appeared first on Content Marketing Institute.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

AUGUST 31, 2020

When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house. First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall. That's when I started looking into Zoom backgrounds. I found a few funny ones, some professional ones, and even a couple of creative options.

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Neil Patel

AUGUST 26, 2020

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

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Price Education Customer Communications 145

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI.

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Analytics Marketers Marketing Thought Leadership 145

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?

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Content Marketing B2C Marketers Marketing 145

Content Marketing Institute

AUGUST 27, 2020

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

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Hubspot Marketing

AUGUST 21, 2020

The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a "convenience good", which matches my buying behavior.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Neil Patel

AUGUST 22, 2020

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.

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Sprout Social

AUGUST 24, 2020

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. When we asked our community on our Instagram how they felt about hashtags, 66% said they’re a key part of their social strategies but 34% said they’re “over them.”.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms.

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Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.

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Manufacturing Marketers Marketing Transform 145

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

AUGUST 12, 2020

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

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Hubspot Marketing

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success.

Finance 145

Finance Market Trends Market Research Marketing Plan 145

Neil Patel

AUGUST 18, 2020

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

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Analytics Management Place Customer 145

Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To help you further understand what exactly a brand community is, why they’re so important for your business and how to build a successful one, we’ve put tog

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Branding User-Generated Retail Management 145

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.

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Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

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Marketing Strategy Content Marketing Gen Z Whitepaper 145

Content Marketing Institute

AUGUST 13, 2020

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Hubspot Marketing

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

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Digital Marketing eCommerce Marketers Marketing 145

Search Engine Journal

AUGUST 15, 2020

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal.

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Content Marketing SEO Marketers Marketing 145

Hootsuite

AUGUST 14, 2020

When you’re a small business owner, there’s a lot of things you can spend money on to promote your business. But once you’ve budgeted for that inflatable waving-arm guy , catchy retail signage, and a second inflatable waving-arm guy because your first one seemed lonely, unfortunately there sometimes isn’t much money left to drop on Google Ads , too.

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Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Content Marketing Institute

AUGUST 6, 2020

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.

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Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

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Health Product Digital Marketing Branding 145

Neil Patel

AUGUST 11, 2020

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

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Search Engine Journal

AUGUST 2, 2020

Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples. The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding