Hubspot Marketing

FEBRUARY 1, 2017

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

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Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? “Evergreen” is a word that gets thrown around a lot, so often, perhaps, that it has lost some of its meaning.

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Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016.

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Marketing Insider Group

FEBRUARY 22, 2017

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google?

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Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentat

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Duct Tape Marketing

FEBRUARY 9, 2017

Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing. At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing and not truly building a relationship or offering a value exchange to the people you i

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Sprout Social

FEBRUARY 8, 2017

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Asking the right questions can improve your chances of success and help you avoid costly mistakes. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. 1.

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Marketing Insider Group

FEBRUARY 1, 2017

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […].

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Rock Content

FEBRUARY 28, 2017

Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initial, beginner level of maturity – reactive content marketing – because the cobbled-togetherness of the landmark reflects a

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Duct Tape Marketing

FEBRUARY 16, 2017

Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing. The Content Creation Conundrum. If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study , 74% of business buyers conduct more than half of their research online before making a purchase.

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Zumvu

FEBRUARY 13, 2017

Creation of videos is no longer a difficult task. You need not require any technical knowledge as well to create impressive videos to promote your brand or product.

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Adobe Experience Cloud Blog

FEBRUARY 14, 2017

Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings. While I was searching for my favorite sugar cookie recipe this weekend, it got me thinking about all of the ingredients that go into a successful marketing strategy.

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Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Marketing Insider Group

FEBRUARY 6, 2017

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.

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Hubspot Marketing

FEBRUARY 13, 2017

The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on.

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Duct Tape Marketing

FEBRUARY 23, 2017

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy.

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Zumvu

FEBRUARY 10, 2017

Be it the board room, conference room, meeting, interactive presentation is one of the most powerful medium to deliver information about a particular business.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 8, 2017

Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, who are responsible for driving the customer experience , stand to make huge gains with VR campaigns.

Thought Leadership 133

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Sprout Social

FEBRUARY 21, 2017

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools.

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Social Media Marketing SEO Analytics Marketers 109

Marketing Insider Group

FEBRUARY 14, 2017

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.

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Adobe Experience Cloud Blog

FEBRUARY 9, 2017

Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad. But someone just brought leftover birthday cake into the kitchen! Gosh, that cake looks good. Chocolate is your favorite. Decisions, decisions…. We’ve all been there before. It’s easier to avoid creating new marketing messages than it is to avoid the cake (insert any other distraction you might commonly use).

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Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These changes will significantly impact buyers and sellers in an era where everyone and everything is connected.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2017

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity.

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Thought Leadership Finance CRM Digital Marketing 132

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach.

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Thought Leadership Manufacturing Marketers Marketing 132

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Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. But how do you ensure your strategy is headed in the right direction?

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Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You need to learn how to play in the scorching sun (think Miami) and adjust to the bitter cold a week later (think Green Bay). You get hit with a blow when you least expect it and need to dash to an opening that presents itself.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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