Sprout Social
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Marketing Insider Group
JULY 13, 2016
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. […]. The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group.
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Adobe Experience Cloud Blog
JULY 27, 2016
Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Throughout my career, including my current role as a Solutions Consultant, I’ve seen how many business decisions sacrifice long-term functionality for a short-term gain in cost savings.
Rock Content
JULY 5, 2016
In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” Image Source.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Duct Tape Marketing
JULY 26, 2016
What to Do When the Dream Comes Dressed in Fear written by John Jantsch read more at Duct Tape Marketing. Pretty much anyone who has chased a dream – launched a product, opened a business, set a goal – has experienced moments of fear. In some cases fear so gripping it derails, but mostly feared cloaked in some form of self-doubt that’s just strong enough to keep you stuck where you are.
Zumvu
JULY 29, 2016
Pinterest is an effective tool that steers traffic to your business website more than any other social media source and improves the SEO ranking.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JULY 27, 2016
Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. “Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 25, 2016
Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience.
Rock Content
JULY 25, 2016
Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Marketers have to keep up with the content-hungry beast, and this means they have to be efficient with the time and resources at their disposal.
Duct Tape Marketing
JULY 12, 2016
How to Be Better and Different and Why You Must written by John Jantsch read more at Duct Tape Marketing. Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Many business owners or would-be start-ups sit around trying to figure out how they can be better than the competition – better product, better service, better features, and, the real killer, better price.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zumvu
JULY 29, 2016
NBC will publish highlights and recap videos of Rio 2016 events to Facebook and Instagram videos will be available to U.S. NBC’s Facebook page.
Sprout Social
JULY 19, 2016
What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.
Marketing Insider Group
JULY 20, 2016
Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].
Adobe Experience Cloud Blog
JULY 21, 2016
Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Rock Content
JULY 11, 2016
Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.
Duct Tape Marketing
JULY 20, 2016
How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Susan Baier. You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time. I’ve been working with my ideal client for a number of years now but it’s still a work in progress, constantly evolving as the world evolves.
Zumvu
JULY 27, 2016
Google+ is a viable marketing option which if put to the right use, can generate useful leads for your business, boost your website’s traffic
Sprout Social
JULY 20, 2016
Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
JULY 4, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].
Adobe Experience Cloud Blog
JULY 28, 2016
Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Yellen became the first female Chair of the Federal Reserve Board.
Contently B2C
JULY 25, 2016
Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only 4 percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.
Duct Tape Marketing
JULY 22, 2016
5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. photo credit PicJumbo. With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Zumvu
JULY 27, 2016
Facebook Live offers some exciting reasons for businesses to adopt it as a powerful video marketing strategy, reach out to the targeted audience and leave a lasting impression.
Sprout Social
JULY 18, 2016
Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider.
Marketing Insider Group
JULY 27, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 22, 2016
Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward?
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Contently B2C
JULY 18, 2016
Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.
Duct Tape Marketing
JULY 1, 2016
How to Recover From Mistakes and Appease Unhappy Clients written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Few things are as stressful for a business owner or customer support representative as an angry client. A bad review can harm your business’ reputation and drive off future customers, and an irate person on the phone can make it challenging to keep your emotions calm and the conversation constructive.
Zumvu
JULY 22, 2016
Find here a list of top websites that offer high quality stock images and photos that you can use for any purpose without getting into any copyright issues.
Sprout Social
JULY 27, 2016
With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Not only that, but with more than 310 million active users, it’s tough to know how to stand out and be heard. Following the most essential Twitter best practices can make you more visible to your customers. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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