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Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider.
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. […]. The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group.
Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Throughout my career, including my current role as a Solutions Consultant, I’ve seen how many business decisions sacrifice long-term functionality for a short-term gain in cost savings.
In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” Image Source.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
What to Do When the Dream Comes Dressed in Fear written by John Jantsch read more at Duct Tape Marketing. Pretty much anyone who has chased a dream – launched a product, opened a business, set a goal – has experienced moments of fear. In some cases fear so gripping it derails, but mostly feared cloaked in some form of self-doubt that’s just strong enough to keep you stuck where you are.
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. “Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.
Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience.
Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Marketers have to keep up with the content-hungry beast, and this means they have to be efficient with the time and resources at their disposal.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
How to Be Better and Different and Why You Must written by John Jantsch read more at Duct Tape Marketing. Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Many business owners or would-be start-ups sit around trying to figure out how they can be better than the competition – better product, better service, better features, and, the real killer, better price.
Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Slowly but surely, Instagram is nibbling away at Facebook’s popularity. This is even more relevant when you see Instagram has reached more than 500 million active users.
Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Author: Leah Hamilton Disclaimer: This blog post is for general information purposes only and does not constitute legal advice. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced.
Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.
How to Recover From Mistakes and Appease Unhappy Clients written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Few things are as stressful for a business owner or customer support representative as an angry client. A bad review can harm your business’ reputation and drive off future customers, and an irate person on the phone can make it challenging to keep your emotions calm and the conversation constructive.
Facebook Live offers some exciting reasons for businesses to adopt it as a powerful video marketing strategy, reach out to the targeted audience and leave a lasting impression.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].
Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing.
Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only 4 percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor Mark Ritson calls advertising’s version of this digital disease “morbus digitalis” ). Amazon Panic involves falling prey to digital theories because we’re told “physical things like stores will go away and be replaced by digital” These theories are given extra momentum because of popular mythology around disruption.
When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it.
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Yellen became the first female Chair of the Federal Reserve Board.
Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.
How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Susan Baier. You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time. I’ve been working with my ideal client for a number of years now but it’s still a work in progress, constantly evolving as the world evolves.
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