Adobe Experience Cloud Blog

NOVEMBER 19, 2015

Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you are out of the office by 5pm to drink wine, work out, or chill with the fam.

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Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

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Marketing Insider Group

NOVEMBER 20, 2015

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?” Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches […].

Content Marketing 111

Content Marketing SEO Marketers Marketing 111

Rock Content

NOVEMBER 4, 2015

Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life. Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content.

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Marketers Marketing Content Marketing 111

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Duct Tape Marketing

NOVEMBER 17, 2015

In Order to Scale You Must Be Obsessed with Delegation written by John Jantsch read more at Duct Tape Marketing. The difference between someone that thinks they are a business owner and someone that thinks they are an entrepreneur is one of mindset mostly. A business owner looks at the work to be done and asks – how can I get all of this done? An entrepreneur looks at the same work and ponders – how can I get someone else to do all of this?

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Key Performance Indicator Management SEO Place 78

Adobe Experience Cloud Blog

NOVEMBER 17, 2015

Author: Brian Glover The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home to Kansas. And when she finally arrives, you discover that her journey is not *quite* over yet—she has to get the Wicked Witch of the West’s broomstick and bring it back to the Wizard of Oz.

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Thought Leadership Customer Customer loyalty Communications 134

Adobe Experience Cloud Blog

NOVEMBER 13, 2015

Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.

Thought Leadership 134

Thought Leadership SEO Customer Journey Education 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. For years, companies have realized the importance of adopting an account-centric approach , concentrating their efforts on attracting target accounts that have particularly high strategic or financial value.

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Transform Thought Leadership Direct Mail Education 134

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. As someone who’s traveled around the world to hundreds of events, I’ve learned some very important tricks of the trade (pun intended): always give away good swag, plan ahead like it’s your wedding, and, most importantly, bring your A-team.

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Thought Leadership Marketers Marketing Event Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2015

Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. With my background in wilderness Search and Rescue, I liken this to going for a very long hike: You’d assume that by not stopping, you’d go faster and further.

Product 134

Product Thought Leadership Health Management 134

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Adobe Experience Cloud Blog

NOVEMBER 5, 2015

Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing.

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Thought Leadership Transform Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2015

Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. All marketing teams should think of it this way—and digital advertising teams are no exception.

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Advertising Advertisers Transform Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 3, 2015

Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. I have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. Now, I want to share these stats with you so you can see the potential of what happens when smart marketers, the right technology and great campaigns come together.

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Thought Leadership Marketers Marketing Email Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

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Customer Marketing Customer Thought Leadership Food 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

NOVEMBER 20, 2015

Author: Michael Powers Ladies and gentlemen—stop everything you are doing. She. Is. Back. Today is the day we’ve all been waiting for (or at least I have). After three long years since her last musical masterpiece—the James Bond theme song for Skyfall—Adele is back. If you’re like me, you’ve been waiting in anticipation for the release of her new album, 25, which dropped worldwide today.

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Transform Customer Thought Leadership Communications 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2015

Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year , with advertisements hitting consumers left to right. From those eagerly anticipated holiday sales to Black Friday or Cyber Monday, consumers are receiving floods of communication every day.

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Customer Thought Leadership Retail Advertisers 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2015

Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. And just like investing, it’s extremely easy to get caught up in the exciting day-to-day fluctuations while neglecting the long-term picture. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing.

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Customer Thought Leadership Marketers Marketing 133

Adobe Experience Cloud Blog

NOVEMBER 12, 2015

Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. But choose wisely–settling for a “good enough” solution could do more harm than good. In the short-term, it actually hinders your productivity.

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Thought Leadership Marketing Automation Platform Marketers Marketing 132

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

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Advertising Advertisers Gen Z Thought Leadership 127

Marketing Insider Group

NOVEMBER 13, 2015

What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just […]. The post The Lost Art Of Marketing?

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Customer Marketers Marketing Product 112

Marketing Insider Group

NOVEMBER 9, 2015

Almost exactly five and a half years ago, I launched the B2B Marketing Insider blog with an introduction on “Why Am I In Marketing?” I talked about how I thought Marketers were too focused on selling stuff and how we often forget to simply focus on helping customers. I also talked about how I was […]. The post B2B Marketing Insider Is Now Marketing Insider Group appeared first on Marketing Insider Group.

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Marketers Marketing Customer Content Marketing 112

Marketing Insider Group

NOVEMBER 11, 2015

You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1. Build a strong […]. The post How to Be Seen Online appeared first on Jessica Ann Media.

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Marketing Insider Group

NOVEMBER 16, 2015

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

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New Technology Marketers Marketing 167

Marketing Insider Group

NOVEMBER 10, 2015

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to […]. The post 10 Key Ingredients To Insanely Shareable Content appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Marketing Marketers 111

Marketing Insider Group

NOVEMBER 12, 2015

All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. – William Shakespeare A few years ago I worked with a telecom company that struggled to get traction with its audience. “We have […]. The post Are You Missing The Most Important Audience For Your Content Marketing?

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Content Marketing Marketers Marketing 110

Rock Content

NOVEMBER 12, 2015

Big pieces of visual content that takes weeks or months to create are a big investment. When you put a ton of resources into an infographic, interactive site, video or data visualization, you’re making a big mistake if you only wind up with one piece of content–however amazing it may be. Bottom line, your audience isn’t in one place, so you can’t expect one piece of content to reach them.

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Marketing Insider Group

NOVEMBER 2, 2015

While many brands use content marketing to drive conversions , nonprofits have different goals in mind. Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly.

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Content Marketing Marketers Marketing Education 108

Rock Content

NOVEMBER 4, 2015

Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out. Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute).

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Marketers Marketing Marketing Plan Content Marketing 108

Marketing Insider Group

NOVEMBER 19, 2015

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 107

Marketing Insider Group

NOVEMBER 2, 2015

While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly.

Content Marketing 106

Content Marketing Education Marketers Marketing 106

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