Hubspot Marketing
JULY 31, 2019
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand.
Adobe Experience Cloud Blog
JULY 22, 2019
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their audience’s needs.
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Neil Patel
JULY 30, 2019
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
Content Marketing Institute
JULY 30, 2019
At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading → The post 30 Ways to Waste Your Content Marketing Time appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hootsuite
JULY 29, 2019
A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Yet 63% of Americans say their employer has no social media policy. A social media policy isn’t just a set of rules.
Sprout Social
JULY 30, 2019
From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JULY 15, 2019
When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.
Neil Patel
JULY 23, 2019
Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.
Content Marketing Institute
JULY 29, 2019
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute.
Hootsuite
JULY 24, 2019
As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
JULY 23, 2019
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services. A study by Olapic even found that 31% of respondents have purchased a product or service after seeing it in an influencer’s social media post. So it’s no surprise that brands have been embracing the power of influencer marketing to increase brand awareness and trust.
Hubspot Marketing
JULY 10, 2019
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears.
Adobe Experience Cloud Blog
JULY 12, 2019
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.
Neil Patel
JULY 16, 2019
What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
JULY 23, 2019
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry. Continue reading → The post 2020 Content Marketing: What’s Clear and What Needs to Be in Focus appeared first on Content Marketing Institute.
Hootsuite
JULY 22, 2019
Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. A good bulk schedule tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar. Each day, you know exactly how many posts will go out and when.
Sprout Social
JULY 12, 2019
The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand.
Hubspot Marketing
JULY 8, 2019
When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. That's the thing about influencers -- you follow them for a reason, so you don't mind interacting with their sponsored content.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Adobe Experience Cloud Blog
JULY 8, 2019
Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.
Marketing Insider Group
JULY 16, 2019
Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.
Content Marketing Institute
JULY 12, 2019
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.
Hootsuite
JULY 15, 2019
Is there really a best time to post on social media? Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs. But, timing varies depending on industry and your specific audience. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
JULY 10, 2019
If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike.
Hubspot Marketing
JULY 3, 2019
The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.
Adobe Experience Cloud Blog
JULY 19, 2019
With 23.8% of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ long-term goals.
Neil Patel
JULY 9, 2019
The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?
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Content Marketing Institute
JULY 18, 2019
Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute.
Hootsuite
JULY 15, 2019
Facebook page apps can help your brand stand out in an increasingly crowded arena. There are more than 80 million small- and medium-sized business pages on the platform, a figure that’s increased 23 percent year-over-year. As the adage goes, there’s an app for just about everything these days, and that’s true when it comes to Facebook pages apps, too.
Marketing Insider Group
JULY 3, 2019
Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group.
Hubspot Marketing
JULY 1, 2019
Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn't the only platform that rewards audience engagement, either.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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