Adobe Experience Cloud Blog

AUGUST 30, 2013

'Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. They can’t create enough content to keep up with the scheduled demands across all their channels. But in our quest to build more content, we marketers sometime lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline.

Whitepaper 134

Whitepaper Thought Leadership Content Marketing Advertisers 134

Marketing Insider Group

AUGUST 8, 2013

'Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Duct Tape Marketing

AUGUST 26, 2013

'Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil. photo credit: The Eggplant via photopin cc.

Outbound Marketing 78

Outbound Marketing Inbound Marketing eBook Marketers 78

Adobe Experience Cloud Blog

AUGUST 29, 2013

'Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. In the chart below, the horizontal axis shows the size of the send, measured by the number of emails delivered as part of a single batch. The vertical axis shows the Engagement Score, a proprietary algorithm our Data Science Team created to determine exactly how engaging each message is.

Thought Leadership 134

Thought Leadership Email Marketing Market Research Marketing 134

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Adobe Experience Cloud Blog

AUGUST 28, 2013

'Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. We have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective?

eBook 134

eBook Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

'Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketers 134

Adobe Experience Cloud Blog

AUGUST 23, 2013

'Author: Dayna Rothman I have to make a confession. I am a Gmail user and I like the new tabbed inbox. Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). And I like that I can now parse my emails out based on my primary email connections, social updates, and promotions.

Thought Leadership 134

Thought Leadership Education Email Marketing Shipping 134

Adobe Experience Cloud Blog

AUGUST 21, 2013

'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. And more and more healthcare marketers are getting up to speed. Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more p

eBook 134

eBook Thought Leadership Digital Marketing Place 134

Adobe Experience Cloud Blog

AUGUST 19, 2013

'Author: Jon Miller There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving.

Email Marketing 134

Email Marketing Law Thought Leadership Marketers 134

Adobe Experience Cloud Blog

AUGUST 22, 2013

'Author: Teddy Hunt BYOD (Bring Your Own Device) is everywhere, with enterprises across the globe taking advantage of the cost-cutting benefits such programs offer. BYOD allows employees to use their personal mobile devices–including smart phones, tablets, and even laptops–for conducting business, using company technology platforms, and accessing the company’s network.

Thought Leadership 134

Thought Leadership Manufacturing CRM Management 134

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Management

Adobe Experience Cloud Blog

AUGUST 16, 2013

'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. Even what I am about to outline here is not a new concept, so I am writing this more as a friendly reminder for those of you that are stressed and under pressure to develop something *new*, *exciting*, and *thrilling*–for an upcoming marketing campaign or email.

eBook 134

eBook Whitepaper Food Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 15, 2013

'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. I told him that they would say I’m sarcastic, loyal, and caring. Intrigued by this question, as an experiment I recently asked my best friend for three words that she would use to describe me. She said, “ambivalent, flirty, and hardworking”. I wanted to share this experience not because I want the world to know my friend thinks I bat my eye lashes at anything that moves–but I want to focus on

Branding 134

Branding Thought Leadership Communications Education 134

Adobe Experience Cloud Blog

AUGUST 14, 2013

'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.

Thought Leadership 134

Thought Leadership Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 13, 2013

'Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?” The other two panelists and I agreed that the needed skill sets have changed over the past few years, and you need a more diverse team to be successful.

Inbound Marketing 134

Inbound Marketing Thought Leadership Social Media Marketing Branding 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

AUGUST 12, 2013

'Author: Raymond Coppinger I was listening to some old performances on KEXP , (the most awesome radio station on the planet) when I came across a set by Macklemore , the rapper from Seattle who has, with the help of the Internet of course, carved out a hugely successful career. At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous; “Spread it, get it out there to the people – then go play&#

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Marketers 134

Adobe Experience Cloud Blog

AUGUST 20, 2013

'Author: Rajiv Kapoor This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This is written based off of what I have seen working as a senior consultant for Marketo. We have had marketing automation for 6 months, and I know we are only using a fraction of what it is capable of.

CRM 134

CRM Marketing Automation Platform Thought Leadership Marketers 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

'Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness.

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

AUGUST 2, 2013

'Author: Isabel Cain This summer I am interning at Marketo. As a 16 year old who is currently in high school, interning at a tech company is definitely quite a change of pace. So what have I been spending my time doing? LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

AUGUST 7, 2013

'Author: Jon Miller Buyers today are empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketers 134

Adobe Experience Cloud Blog

AUGUST 9, 2013

'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce. All efforts suggest an automation win.

Thought Leadership 134

Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

AUGUST 8, 2013

'Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. We asked our top influencers the following 4 questions: 1. What is your advice for creating engaging email marketing campaigns and content? The biggest thing about creating engaging email marketing campaigns and content is to know your audience and tailor your content to that audience.

Thought Leadership 134

Thought Leadership Email Marketing New Technology Place 134

Adobe Experience Cloud Blog

AUGUST 5, 2013

'Author: Raymond Coppinger OK, so I have a confession to make–I am (still) a massive West Wing fan. I know, I know that show ended about 7 years ago and I am a dinosaur. While I sit with friends over coffee and they discuss the latest series of Game of Thrones–I sit there nursing my tea wishing it was cool to say that I wish I were a member of President Josiah Bartlett’s staff.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

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Marketing

Adobe Experience Cloud Blog

AUGUST 6, 2013

'Author: Dayna Rothman Meet Dan. Dan walks into the office on Monday morning knowing full well that his budget is due into finance by end of the day. But Dan has struggled all month to get a complete picture of what his marketing team has spent. Dan thinks about how he is going to figure this all out and he is filled with dread. To top it all off Dan is stuck in spreadsheet hell.

Finance 133

Finance Thought Leadership Marketers Marketing 133

Marketing Insider Group

AUGUST 20, 2013

'The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there.

Millennials 110

Millennials Energy User-Generated Health 110

Marketing Insider Group

AUGUST 6, 2013

'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas.

Marketers 110

Marketers Marketing Marketing Plan Place 110

Marketing Insider Group

AUGUST 27, 2013

'Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Some businesses think storytelling is about explaining what you sell or telling people what you do.

Content Marketing 106

Content Marketing Marketers Marketing Entertainment 106

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Marketing Insider Group

AUGUST 1, 2013

'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think visual content will play a much more prominent role in the future of marketing as more and more of us look for quick, consumable chunks of content.

Marketers 106

Marketers Marketing Video Marketing CRM 106

Marketing Insider Group

AUGUST 15, 2013

'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.

Content Marketing 104

Content Marketing eBook Entertainment Marketers 104

Marketing Insider Group

AUGUST 29, 2013

'I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. They asked me questions to understand who is the person behind the B2B Marketing Insider blog. The questions range from where I was born, to my favorite song, to what makes for great marketing and more. While I would normally never devote a blog post to being all about me, I thought some of you might be interested to get a little bit more background on the guy behind the blog.

CMO 100

CMO Marketers Marketing Management 100

Duct Tape Marketing

AUGUST 6, 2013

'3 Social SEO Tweaks Every Business Should Make written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area. Most of the major social networks have created ways to help content producers enhance the sharing of their content on their respective networks by making it

SEO 78

SEO Price Advertisers Advertising 78

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Branding