June, 2024

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The rise of AI-powered SEO: Friend or foe?

SmartBrief - Marketing

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

SEO 129
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

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Why You Need a Killer LinkedIn Headline (and How to Create One That Will Get You Noticed)

Trade Press Services Newsletter

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Transform 206
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Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

Hubspot Marketing

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Law 137

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Is Netflix joining the AdTech market?

illumin

On 15 May 2024, during Netflix’s second Upfront presentation to the advertising industry, the company announced it would be dipping its toes into the AdTech market with its very own in-house advertising technology. Amy Reinhard, Netflix’s President of Advertising, sha red the news : Netflix is planning to launch this exciting new platform by the end of 2025.

Marketers 105
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What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Content Marketing Institute

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Price 135
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What Pega GenAI tools might mean for marketers

Martech

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

Transform 125
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These AI Tools Upped My Productivity, Here's How

Hubspot Marketing

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI's cultural renaissance. It has become a part of everyday workflows and conversations.

Product 132
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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What are Customer Retention and Churn Rates and How Do I Improve Them?

Aspiration Marketing

Have you ever gotten that sinking feeling when a customer cancels their service? It happens to the best of us. But what if you could turn those cancellations around or better yet, avoid them? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in.

Customer 287
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Maximizing Lead Generation with Cold Email Outreach Using Zumvuamp;#039;s Tools

Zumvu

Lead generation is a crucial part of business growth. Without effective lead generation, businesses struggle to grow and thrive in a competitive market.

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Amperity Announces New Media Measurement Tools

The CMO Survey

The post Amperity Announces New Media Measurement Tools appeared first on The CMO Survey.

CMO 100
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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Stand Out in a Crowded Market

yorCMO

How do you carve out your niche in a sea of competitors? The answer lies in understanding and harnessing your unique selling proposition.

Marketers 103
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AI Workflows: How to Get Started

Social Media Examiner

Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.

Product 145
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CTA Best Practices: Turning Website Visitors into Leads

Aspiration Marketing

Ever pour your heart into your website, only to see visitors disappear after browsing? You're not alone. Many businesses struggle with visitors who vanish without converting. The truth is, these visitors are interested! But without clear direction, they might not know what to do next. Here's where Calls to Action (CTAs) come in.

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Customer Relationship Marketing Demystified: An Online Roadmap to Success

Zumvu

When it comes to managing digital interactions, customer relationship marketing (CRM) stands out as a strategy that prioritizes long-term relationships over short-lived transactions

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Amperity Unveils New Tools to Boost Digital Ad Measurement

The CMO Survey

The post Amperity Unveils New Tools to Boost Digital Ad Measurement appeared first on The CMO Survey.

CMO 100
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Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Content Marketing Institute

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Marketers 126
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How Consumers Find Content Online - Today vs. 2 Years Ago

InTouch Marketing

In today's world everyone looks for businesses and services online. Here is the difference of how consumers are searching today vs. two years ago and.

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Google won’t index sites that do not work on mobile devices after July 5th

Search Engine Land

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

SEO 145
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Upgrading Your Website? Here's How to Generate Leads

Aspiration Marketing

Did you know that the vast majority of website visitors abandons your site after just one visit? When your lead generation isn't working, this isn't just a lost opportunity to connect; it's a potential customer walking right out the door! The solution? A website upgrade designed to capture those visitors and start generating leads. Imagine a website that informs and actively converts – that's the power of a lead-focused revamp.

Customer 264
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Repurposing Video Content Into Multiple Mediums With AI Tools

Social Media Examiner

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […] The post Repurposing Video Content Into Multiple Mediums With AI Tools appeared first on Social Media Examiner.

Product 145
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Amperity Launches New Media Measurement Tools

The CMO Survey

The post Amperity Launches New Media Measurement Tools appeared first on The CMO Survey.

CMO 100
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How To Measure the Value of Your Audience (in Real Money)

Content Marketing Institute

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Marketers 125
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Using Emotion to Achieve Better Marketing Results

yorCMO

The post Using Emotion to Achieve Better Marketing Results appeared first on yorCMO.

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Influencer Marketing for Social Media: A 101 Guide

Zumvu

Influencer marketing is all about tapping into an existing engaged audience via influencers. It has become an essential part of many social media strategies.

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What Makes a Great Content Strategy, and How Do I Create It?

Aspiration Marketing

Ever feel like you're constantly creating content but struggling to see real results? You're not alone. Many businesses fall into the content creation trap – churning out posts without a clear direction. But there's a better way. A content strategy is your roadmap to success, ensuring your content resonates with your audience and achieves your marketing goals.

Marketers 262