Adobe Experience Cloud Blog

DECEMBER 16, 2010

by Andrew Spoeth Where is my company really at with social media ? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise? One of the highlights from this year’s Dreamforce conference was a marketing session titled, Setting Your Social Media Strategy. Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked

Social Media Marketing 116

Social Media Marketing Communications Marketing Strategy Management 116

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Share Social media is intimidating to a large number of people. But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Adobe Experience Cloud Blog

DECEMBER 5, 2010

If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Why? Because networking is one of the most important parts about Dreamforce. Now to me, networking isn’t just parties, but they definitely count. Instead, I have created a list of all the networking events I can think of, not counting those that just happen, like walking in the halls, sitting next to someone cool at

Event Marketing 115

Event Marketing Customer Marketing Marketers 115

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. The problem with this is most B2B firms misunderstand social or end up implementing tactics without any strategy.

Social Media Marketing 115

Social Media Marketing Marketers Marketing Analytics 115

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Transform

Adobe Experience Cloud Blog

DECEMBER 6, 2010

In today’s still-challenging economic environment, where growth is the number one priority for most companies, the strategy of Revenue Performance Management is gaining traction. One outcome of this shifting focus is the steady emergence of the Chief Revenue Officer (CRO), a new C-level appointment with responsibility for all aspects of revenue performance.

Transform 112

Transform Management Place Product 112

Adobe Experience Cloud Blog

DECEMBER 29, 2010

by Phil Fernandez Fortune Magazine recently anointed its “Businessperson of the Year.” The winner of this impressive accolade was Reed Hastings , the founder and CEO of Netflix. While I can’t argue at all with the selection of Mr. Hastings (he continues to confound the naysayers who love to predict Netflix’s imminent demise), what really caught my eye was the criterion the Fortune editors used in choosing their outstanding businessperson: What does it take to be at the top in business in 2010?

Manufacturing 111

Manufacturing Transform CMO Advertisers 111

Adobe Experience Cloud Blog

DECEMBER 14, 2010

Two Wall Street Journal articles from the past few days caught my eye because of their significance to what many believe is the single most important business issue for 2011 and beyond: How to achieve strong, sustained growth. The first WSJ article reported on how US corporations are now sitting on a mountain of cash, the highest level in the last half century.

Non-Profit 103

Non-Profit Management Product Customer 103

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.

Telemarketing 102

Telemarketing Customer loyalty User-Generated Marketers 102

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Mixed in with the email catch-up, and backlog of work, is the need to integrate what was learned during last week’s information packed conference. For me, this means sharing with my organization information on the following 5 key areas.

CRM 98

CRM Health Analytics Management 98

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

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Management

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Read the detailed summary below or download the full webinar here. 1. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs.

Outbound Marketing 96

Outbound Marketing Thought Leadership Marketers Marketing 96

Adobe Experience Cloud Blog

DECEMBER 15, 2010

by Jana Lass For many years now (too many!) red has been the traditional color of the holiday season. But, as we come to a close of another hugely successful year, we thought it would be more fun to turn tradition on its ear and try out a new hue this holiday! So we’re making the case at www.HaveAVeryPurpleHoliday.com for an innovative new holiday color to reign supreme.

Marketing 96

Marketing Marketers 96

Marketing Insider Group

DECEMBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 7, 2010 1 Subscribe The Future of B2B Marketing: It’s Social Share The Future's So Bright I received a question on twitter yesterday from Billy Mitchell , Senior Creative Director at the MLT Creative agency: he asked me “What is the future of B2B Marketi

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

DECEMBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 14, 2010 1 Subscribe Whatever Happened To The Business Case Share There is a graveyard of good ideas in the corporate world.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Adobe Experience Cloud Blog

DECEMBER 14, 2010

A couple of weeks ago I joined the Marketo consulting team and I’m excited to be part of such a fast-growing and successful organization. Before joining Marketo I was an independent marketing automation consultant and blogger at LeadSloth. Next to my new day job, I will still be blogging at LeadSloth.com, and I will also still be involved in the Marketing Automation Monday meetups.

Transform 92

Transform Marketers Marketing CRM 92

Marketing Insider Group

DECEMBER 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 1, 2010 12 Subscribe Confessions Of A B2B Marketer Share Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Adobe Experience Cloud Blog

DECEMBER 23, 2010

by Jon Miller At the recent Dreamforce event, Marketo’s President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of their Executive Interview Series. During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo.

Transform 88

Transform Traditional Marketing Marketers Marketing 88

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

DECEMBER 7, 2010

It just ended minutes ago, and it was #awesome. The keynote at this year’s Dreamforce event was bigger and better than any before. 14,000 of the 30,000 registrants were at this year’s keynote- all cheering for cloud computing. Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw.

Non-Profit 87

Non-Profit Energy Product Management 87

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81