Adobe Experience Cloud Blog
FEBRUARY 28, 2011
by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate.
Marketing Insider Group
FEBRUARY 17, 2011
One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya.
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Adobe Experience Cloud Blog
FEBRUARY 17, 2011
by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.
Adobe Experience Cloud Blog
FEBRUARY 1, 2011
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Read the summary below or view the video to learn some of the top tips for creating conversion. Landing page optimization has a “renewed focus.&# The focus used to be on driving traffic to your website, now it’s about driving conversion and getting people to take the desired action on your websi
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Adobe Experience Cloud Blog
FEBRUARY 7, 2011
by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way. Barriers to successful implementation include simple, and sometimes complex, problems to resolve for many marketers.
Adobe Experience Cloud Blog
FEBRUARY 10, 2011
by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Lead generation now requires an understanding of new channels and changing buyer behavior. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 10, 2011
by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. (Happening right now in San Diego!) In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. He emphasizes the importance of user experience in order to know what your customers want and how they want it delivered. Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics.
Adobe Experience Cloud Blog
FEBRUARY 2, 2011
by Phil Fernandez I had dinner last week with a long time friend and colleague who is a passionate believer in the concept of “ Peak Oil ” and its societal implications. With the price of oil back up nipping at the $100/bbl level, it was occasion for us to again debate the topic. For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikiped
Adobe Experience Cloud Blog
FEBRUARY 15, 2011
by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Now the digital marketplace has put the buyer in the driver’s seat and some sales forces behind the eight ball to keep up with consumer habits. As we venture into a new year, we’ll continue to see dramatic changes in the ways sales teams operate.
Adobe Experience Cloud Blog
FEBRUARY 22, 2011
by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. With the need to reach more prospects in varying channels, it’s imperative to have commitment from company stakeholders and decision makers. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
FEBRUARY 3, 2011
On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my “Twitter tips and tricks&# if you will.
Adobe Experience Cloud Blog
FEBRUARY 25, 2011
by Maria Pergolino Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Using drip marketing is a valuable way of keeping your prospects engaged and creating credibility as a resource.
Adobe Experience Cloud Blog
FEBRUARY 16, 2011
by Maria Pergolino Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. To truly become effective, marketers must understand and implement best practices for mobile marketing to produce quantifiable results. According to a report from comScore , 60.7 million people in the U.S. owned smartphones during the three months ending in October.
Adobe Experience Cloud Blog
FEBRUARY 3, 2011
by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. It explains how in the future, there will only be two types of companies, those that are agile and adapt to consumers’ changing media behavior and those that go out of business. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
FEBRUARY 14, 2011
by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. To help clearly define roles, responsibilities and improve lead management, many organizations have considered lead management software.
Adobe Experience Cloud Blog
FEBRUARY 18, 2011
by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. Doug also provided us with some insights on his vision of QlikView’s global expansion in the future, and his thoughts on how other companies can earn a seat at
Adobe Experience Cloud Blog
FEBRUARY 15, 2011
by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click.
Marketing Insider Group
FEBRUARY 22, 2011
Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
FEBRUARY 9, 2011
by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap. It’s been exactly two months since the launch of the community and a lot of really amazing things have happened.
Adobe Experience Cloud Blog
FEBRUARY 9, 2011
by Katie Byrnes In the most recent Revenue Masters webinar reviewing Marketo’s latest eBook, The Definitive Guide to Lead Scoring , Andrew Spoeth, Sr. Program Marketing Manager at Marketo, shares the top things you should consider when improving lead scoring strategies at your company. Because there was a lot of ground to cover in the webinar, we had to cut out some slides.
Marketing Insider Group
FEBRUARY 1, 2011
Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers. And we all want to keep our job, get a raise or make a bonus. But something always gets in the way.
Adobe Experience Cloud Blog
FEBRUARY 23, 2011
by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. He discussed the importance of data cleansing, data append and the strengthening of data in order for sales and marketing teams to be more effective through the use of reliable data throughout the funnel. While the hot topic for Hoovers at Dreamforce may have been the data cloud, James Rogers discussed the importance of B2B social media.
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Marketing Insider Group
FEBRUARY 10, 2011
B2B Marketing teams are often asked to help drive revenue while at the same time lowering the cost of sales. And when both of those things don’t happen, there is plenty of blame to go around. I have often discussed the need for B2B Marketing to focus on driving real results. I support the notion of sales as the customer of marketing. But exactly how can marketing teams help manage the costs associated with sales support?
Marketing Insider Group
FEBRUARY 8, 2011
Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. To meet this change in media habits, Marketers will spend upwards of $13 or $14 Billion dollars on Mobile Marketing in 2011 according to the Mobile Marketing Association as we discussed in Mobile Marketing In 2011 – Are You Ready?
Adobe Experience Cloud Blog
FEBRUARY 2, 2011
by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Released just over a month ago, this report is one of many indicators making clear that online privacy is changing in the US.
Marketing Insider Group
FEBRUARY 15, 2011
With all the love in the air this week, I wondered “what is the relationship between marketing and love?&# Obviously love is extremely important to marketing. The objective of marketing is to get people to “know, like and trust&# our brand. And the best way to do that is to feed on the basic human instinct to not just be loved but also to return that feeling.
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