Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them.

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Thought Leadership Whitepaper Education Branding 95

Adobe Experience Cloud Blog

OCTOBER 21, 2009

What can Sales 2.0 do to improve your sales success? Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview. Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase

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Thought Leadership User-Generated Communications Product 87

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation.

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Marketing Plan Email Marketing Marketing Marketers 74

Adobe Experience Cloud Blog

OCTOBER 18, 2009

A few weeks ago at the Marketo User Summit I had the privilege of hearing from Andrew Spoeth, Marketo customer and Director of Marketing at the world’s leading B2B Search Marketing firm, Enquiro about an upcoming seminar that is sure to be a must-attend event for marketing managers, directors, and VPs in the San Francisco Bay area. Kicking off this half day event will be a keynote from Graham Mudd, Vice President of comScore Marketing Solutions about “The Current State of Search Advertising” al

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Search Marketers Education Advertising Advertisers 63

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