Adobe Experience Cloud Blog
MARCH 31, 2014
'Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? When you speak to a room full of people, do you make enough (but not too much!) eye contact? Do you keep your hands in your pockets, or do you imitate a hula dancer? And lastly, do you know the one thing you want your audience to take away from your presentation?
Marketing Insider Group
MARCH 17, 2014
'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.
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Duct Tape Marketing
MARCH 27, 2014
'5 Landing Page Mistakes That Erode Trust written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kristen Gramigna – Enjoy! When someone clicks an online ad or banner, he or she usually comes to a customized landing page — a webpage specially designed to move him or her to action.
Adobe Experience Cloud Blog
MARCH 27, 2014
'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.
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Adobe Experience Cloud Blog
MARCH 26, 2014
'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time. As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. And the comparisons don’t end there. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT.
Adobe Experience Cloud Blog
MARCH 25, 2014
'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 20, 2014
'Author: Heidi Bullock Trends keep life interesting. It’s always fun to see what sticks, and what fades away. Some recent trends garnering excitement include: 1. Juicing — not like apple or grape, but really green juice that looks like you scraped it off of a fish tank. I’ve heard if you start juicing, you will become totally awesome, 10 years younger, and gain IQ points. 2.
Adobe Experience Cloud Blog
MARCH 18, 2014
'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. And definitely not because I party hardy on Monday nights, and wake up in a bit of a Tuesday morning daze. I hate Tuesdays because Tuesday is Spamday. It’s crazy.
Adobe Experience Cloud Blog
MARCH 17, 2014
'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. It’s also the exact height of a rollerskating unicorn balancing 34404336 dinner plates. Fantastic!”. It’s not every day you receive an email that starts with a paragraph like that. It’s also not every day you receive an email with a unicorn standing on its hind legs, donning rainbow spandex, balancing a stack of dinner plates… while wearing roller skates.
Adobe Experience Cloud Blog
MARCH 18, 2014
'Author: Frank Passantino As any marketer can tell you, the nature of commerce has dramatically changed in the last decade – in fact, it’s changed a lot in the last year. One of those changes is that customers and prospects expect more highly customized experiences of your products and services than ever before. Organizations are now tasked with tracking massive amounts of data from diverse devices—including computers, tablets, and mobile phones from an always-accessible customer base—in order t
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Adobe Experience Cloud Blog
MARCH 14, 2014
'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff , limited budget, and creating enough content.
Adobe Experience Cloud Blog
MARCH 11, 2014
'Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? If your content isn’t being consumed, the problem may be that your information isn’t visually appealing to your target audience.
Adobe Experience Cloud Blog
MARCH 25, 2014
'Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner? The same is true in business. And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin.
Adobe Experience Cloud Blog
MARCH 10, 2014
'Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide. If you’re in email marketing , your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning).
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
MARCH 19, 2014
'Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Last week, we gave you a Mad Libs-inspired recipe for the best Summit ever. This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. 1. MARKETO FUN RUN/WALK. Start Summit right with our first ever Summit 5K run (or walk!
Adobe Experience Cloud Blog
MARCH 7, 2014
'Author: Greg Higham If you’ve ever struggled to find a bright, motivated intern, or to fill a mid-level position with a highly-skilled candidate, you won’t be surprised by this fact: in the next decade, 14 million American jobs will go unfilled. And in the US today, 6.7 million young people are what is called “disconnected” – they’ve either dropped out or graduated from high school, they are not in college, and they’re unemployed.
Adobe Experience Cloud Blog
MARCH 5, 2014
'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. How? They find interesting content, improve the way that the content is framed, give it a provocative headline, and promote it on their website and social channels.
Adobe Experience Cloud Blog
MARCH 6, 2014
'Author: Michael Berger There are many sales intelligence tools in the marketing automation space, all touting to help sales’ productivity by providing insight into buying behavior and helping sales to identify the hottest leads. However, whether you realize it or not, some of these tools actually cause your sales team to ignore critical buying signals.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
MARCH 13, 2014
'Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution can provide. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month.
Adobe Experience Cloud Blog
MARCH 4, 2014
'Author: Aine Dundas If you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. That said, ePrivacy laws – especially if you’re marketing across multiple countries, each with varying legislative requirements – can be a challenge to keep straight. Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know.
Adobe Experience Cloud Blog
MARCH 3, 2014
'Author: Phillip Chen Five years I ago, I fell in love with a body wash. Our romance began when one of the most captivating commercials I had ever seen came on: Old Spice’s now-famous “Your Man Could Smell Like” body wash ad. It was entertaining, visually appealing, and somehow managed to mock itself while seeming attractive. I was completely infatuated.
Adobe Experience Cloud Blog
MARCH 12, 2014
'Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. In keeping with our theme, “Innovation in the Nation”, we thought we’d ask our brilliant readers to take a creative approach to agenda planning.
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Adobe Experience Cloud Blog
MARCH 21, 2014
'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. From event marketing to user management to marketing automation, new ecosystems are cropping up all over the tech landscape.
Adobe Experience Cloud Blog
MARCH 28, 2014
'Author: Julie Ritchie If you’ve ever been to an industry conference, you know that expo halls, while full of fun schwag and interesting people to meet, can quickly become overwhelming. That’s why you need a game plan. A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions.
Marketing Insider Group
MARCH 10, 2014
'According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. And because there is a massive amount of technologies in the marketplace and more coming online every day, there is a total “lack of maturity” withi
Marketing Insider Group
MARCH 31, 2014
'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. 99.9% of banners are ignored. 95% of emails are never opene
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Marketing Insider Group
MARCH 5, 2014
'In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content?
Marketing Insider Group
MARCH 3, 2014
'What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Fortune has always favored the bold. And opportunity comes from preparation and the ability to lead people to a common goal.
Marketing Insider Group
MARCH 20, 2014
'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it.
Marketing Insider Group
MARCH 24, 2014
'I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling.
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