SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s an effective technique, but it comes at a cost. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims.

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Customer loyalty Marketers Marketing Food 192

Digital Marketer

JANUARY 20, 2023

Do businesses email their customers too often? According to a recent article on Business Insider , the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy.

Email Marketing 87

Email Marketing Entertainment Copywriting Marketers 87

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? Welcome to the club. I’ve been thinking about why business owners avoid measuring marketing. And I think I’ve got it. Did you look forward to getting your report card? Your answer might be a tell-tale sign of your relationship with metrics. There’s something about report cards, isn’t there?

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Buffer Marketing

JANUARY 12, 2023

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Content Marketing Institute

JANUARY 26, 2023

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.

Marketing Strategy 140

Marketing Strategy Content Marketing Marketers Marketing 140

Jeff Bullas

JANUARY 24, 2023

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.

Gen Z 338

Gen Z Price Target Market Customer 338

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?

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Market Trends Video Marketing Transform Energy 257

Adams & Knight Marketing

JANUARY 11, 2023

AVON, Conn., (January 12, 2023) — Adams & Knight , one of the region’s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency’s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.

PR 246

PR Digital Marketing Education Management 246

Dreamgrow

JANUARY 6, 2023

What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow.

Branding 246

Branding Social Media Marketing Marketing Marketers 246

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. And when it comes to understanding the urgency of the climate crisis, there’s no better way to communicate its severity than by crafting effective campaigns that entice people to take up the cause.

Education 230

Education Energy Non-Profit Marketers 230

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Jeff Bullas

JANUARY 16, 2023

Did you know that YouTube is the world’s second most visited website ? In fact, people watch over a billion hours of video on YouTube every day. Mind-blowing. But as with any popular digital platform, YouTube is crowded. Thousands and thousands of creators are trying to make a splash on the platform and get their content found. Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.

Telemarketing 234

Telemarketing Advertising Advertisers Outbound Marketing 234

Hootsuite

JANUARY 23, 2023

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It can also reinforce your brand to existing customers and bring new ones aboard by offering a succinct version of your brand story.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

Content Marketing 145

Content Marketing User-Generated Analytics Marketers 145

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Dreamgrow

JANUARY 6, 2023

Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow.

eCommerce 246

eCommerce 246

SMEI

JANUARY 23, 2023

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions. Here are 10 ways that marketers can leverage ChatGPT technology to increase their visibility, build trust, and generate more leads for their business. 1.

Key Performance Indicator 36

Key Performance Indicator User-Generated Marketers Marketing 36

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! It takes time and effort to grow your TikTok following, and for many people, it’s time they simply don’t have.

User-Generated 323

User-Generated Price Target Market Management 323

Aspiration Marketing

JANUARY 10, 2023

One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.

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Customer Inbound Marketing Product Marketing 234

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hubspot Marketing

JANUARY 17, 2023

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO.

Management 145

Management SEO Place 145

Search Engine Roundtable

JANUARY 12, 2023

Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.

SEO 145

SEO 145

Hootsuite

JANUARY 9, 2023

36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2.91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode?), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers.

Logistics 29

Logistics Promotion Food Communications 29

Buffer Marketing

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.

User-Generated 145

User-Generated Food SEO Promotion 145

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Jeff Bullas

JANUARY 18, 2023

Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use.

Entertainment 314

Entertainment User-Generated Energy Price 314

Aspiration Marketing

JANUARY 12, 2023

The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.

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Customer Journey Customer 231

Hubspot Marketing

JANUARY 13, 2023

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Journal

JANUARY 3, 2023

ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal.

Digital Marketing 145

Digital Marketing SEO Marketers Marketing 145

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Neil Patel

JANUARY 2, 2023

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

Food 145

Food Product Marketing Marketers 145

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to

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Advertising Advertisers Law Place 145

Jeff Bullas

JANUARY 19, 2023

Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true.

Price 312

Price Promotion Social Media Marketing User-Generated 312

Aspiration Marketing

JANUARY 4, 2023

Marketing is a crucial aspect of any business, and it's especially important during a recession. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. However, marketing during a recession can be challenging, as businesses often have to work with limited budgets and resources.

Succession Management 230

Succession Management Management Marketers Marketing 230

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding