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We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence.
Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients.
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social media accounts helps you understand what’s happening on each network.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.
Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. pic.twitter.com/7Ps2kINm4b. — Dov Kleiman (@NFL_DovKleiman) January 27, 2020.
I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, beyond the main exhibitors the low level of effort that’s gone into making the place look nice never fails to disappoint.
I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, beyond the main exhibitors the low level of effort that’s gone into making the place look nice never fails to disappoint.
E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in an article by Noah Fenn, “ Despite All this Data, Empathy Is the Greatest Tool in a Marketer’s Toolbox. ”.
blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality.
Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.
Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content.
You know the expression, "What you see is what you get" ? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render.
When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re called out for an embarrassing grammar typo in the Facebook comments.
Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading → The post 18 Ideas to Overcome Your Writer’s Block appeared first on Content Marketing Institute.
Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB. The post How to Use Google My Business to Boost Your Content & SEO via @sallworth appeared first on Search Engine Journal.
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual events are shattering attendance records.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up.
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.
YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. When you do it wrong, you’ll leave your audience frustrated and dissatisfied.
Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that are able to get back to their customers ASAP.
Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, the spotlight is on demonstrating value.
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.
Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it?
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a tired cliche. Your average Instagram user spends almost half an hour each day on the app, which means photos that looked fresh a year ago have already lost some of their
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute.
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on.
We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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