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Author: Sesame Mish Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? For the 60% of us who work on teams of one to five people, we know what it means to be tasked with doing more—but be allotted fewer resources to do so. That, in essence, is the name of the game. Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top per
I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Have you ever heard that line? Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios.
How Wedding Planning Taught Me How to Nurture Social Media Leads written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy.
Create a force of influence for your content. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience. Influencers can help strengthen your content marketing – from creation to clicks.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019.
Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.
Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.
Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! The term subscription economy refers to the growing number of businesses that use subscription or membership models and rely on recurring revenues rather than one-time purchases.
Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Because of the rise of content as a critical element of marketing, “content is the most important thing that marketers do”.
Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out. That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. And that’s not just with your contact data.
Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar: You: Yes! Our last email campaign had a 5% click rate! Your Boss: Is that good? You: Umm…it’s better than our last one.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing? It turns out phone calls hold a ton of valuable (even essential) marketing insights. I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else.
Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever. Why? Buyers are not just reading catalogues and going to malls—they are online—and spending more time doing their own research prior to making contact with your brand.
Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see? And I totally get it.
Author: Jeff Coveney Recently, I was in the mood for some silly humor and watched Wayne’s World on Netflix. In the movie, two dimwits named Wayne and Garth work on a beer bottle assembly line before quitting to attend an Alice Cooper concert. Taking Wayne and Garth out of the equation, I got to thinking about the benefits of an assembly line. It’s not a best practice to hire two dudes like Wayne and Garth, but why do companies roll out assembly lines?
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: l
Author: Nate Dame Let’s get real for a moment. Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Most marketers that hate SEO hate it because it can be far more complicated than other marketing channels, and it can be difficult to measure direct results.
Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we found that it was harder every day to cut through the noise to engage and motivate them.
Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? But as you sank further and further into your seat as the Indominus Rex thundered across the screen, I’m sure you weren’t thinking about the marketing machine that powers a summer blockbuster movie of this scale.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Planning rollout and training strategies, building systems integrations, updating websites, planning and developing content, cleaning data—these can all be critical tasks in the
Author: Jessica Minasian Recently, I took a trip to the San Francisco Zoo and was pleasantly surprised to not only learn that it features Penguin Island, boosting hundreds of Magellanic penguins, but that it also staffs its very own Penguinologist. (Yes, you read that correctly.) Though I wasn’t able to meet this mystery person, I remained intrigued by the title.
Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite. The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these execut
Author: Phillip Chen How do you run a virtual event that has a whopping 18,000+ people registered? Good question! Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. Unlike their live counterparts, there is a common perception that it is easy to run a virtual event.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.
Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true? Sound like this would only happen in an alternate universe? Guess again! With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Autom
Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Yikes! Where It All Went Kaput. Sounds tame enough, right?
Author: Ellen Gomes Marketing in today’s environment is challenging. Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content.
In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year. We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards.
The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war.
Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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