Adobe Experience Cloud Blog

APRIL 2, 2012

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content.

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Inbound Marketing Outbound Marketing Marketing Mix Marketing 134

Marketing Insider Group

APRIL 12, 2012

Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?

Communications 105

Communications Branding Customer Marketing 105

Duct Tape Marketing

APRIL 11, 2012

Free Copy of What the Plus Book and Interview with Guy Kawasaki This content from: Duct Tape Marketing. Marketing podcast with Guy Kawasaki (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Depending upon who you listen to, Google+ is either the Holy Grail of social networks or another passing fade, but make no mistake, Google is Google and Google thinks this is important.

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Customer Marketing Marketers 78

Adobe Experience Cloud Blog

APRIL 12, 2012

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated.

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Inbound Marketing CMO Entertainment Traditional Marketing 134

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Adobe Experience Cloud Blog

APRIL 16, 2012

by Jason Miller Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products.

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CMO Communications Thought Leadership Product 133

Adobe Experience Cloud Blog

APRIL 9, 2012

by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business. A good lead generation team keeps your sales team fed and focused on closing deals. It fills your pipeline, creating a steady revenue stream.

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Management Marketing Marketers 126

Adobe Experience Cloud Blog

APRIL 24, 2012

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people).

Logistics 118

Logistics Event Marketing Food Education 118

Adobe Experience Cloud Blog

APRIL 30, 2012

by Jason Miller Last week I attended what I consider to be the best marketing conference I have ever been to, Blueglass LA. Thought leaders galore, a modest but intimate 125 attendee cap, and networking for the ages. It’s a marketing conference put together so well that it’s referred to as THE internet marketing experience. Two days of panels and presentations from the likes of Chris Brogan, Brian Clark, Jessie Steven, Peter Shankman, and some incredibly insightful marketers and SEO gurus from B

PR 118

PR Marketing Marketers Promotion 118

Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. Recently I caught up with Rebecca and she answered some of the top questions that arise from businesses that are either currently implementing or plan to start a content marketing strategy.

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Content Marketing Key Performance Indicator Energy Marketing 117

Adobe Experience Cloud Blog

APRIL 3, 2012

by Jason Miller I’m pleased to welcome Jeffrey Davis as a guest blogger. Jeffrey has spent the last 15 years covering technology’s overhaul of business and media as a founding editor of Business 2.0 magazine, executive editor of CBS Interactive’s BNET, and now as editorial director at Original9. He’s helping brands tap into the power of great content and we are thrilled to welcome him. .

Content Marketing 115

Content Marketing Marketing Marketers Energy 115

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Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. ( Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. But as we demonstrated in our first post, your aim should really be to do better with less.

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Whitepaper Inbound Marketing eBook Outbound Marketing 113

Adobe Experience Cloud Blog

APRIL 10, 2012

by Jason Miller When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. Recently I caught up with Joe and he answered some very tough questions that content marketers face everyday.

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Whitepaper Entertainment B2C Analytics 113

Adobe Experience Cloud Blog

APRIL 18, 2012

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market.

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Shipping Marketing Marketers Analytics 113

Adobe Experience Cloud Blog

APRIL 11, 2012

by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy.

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Inbound Marketing Marketing Marketers Analytics 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

APRIL 20, 2012

by Kelly Waffle What do football and B2B marketing have in common? They both rely on analytics to drive success. Let me explain… Imagine if in the National Football League they only kept track of how teams scored points (touchdown, field goal, safety) and how many people attended each game. No other statistics and metrics were tracked. Teams and fans wouldn’t know how well certain defenses played the run, how often teams converted on third downs, when teams should go for it on fourth dow

Analytics 109

Analytics Marketing Automation Platform Marketing Marketers 109

Marketing Insider Group

APRIL 24, 2012

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first.

Whitepaper 105

Whitepaper Inbound Marketing Traditional Marketing Promotion 105

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

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SEO Social Media Marketing Marketing Marketers 105

Marketing Insider Group

APRIL 26, 2012

“ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important.

Branding 103

Branding Customer 103

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

APRIL 17, 2012

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that marketing can be more effective at creating value for our own business when we seek to meet the needs of our customers. Well, almost as a rule, I try to follow my own advice and don’t use this site as a platform to promote what we are doing at SAP.

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Customer Transform Inbound Marketing Advertisers 102

Adobe Experience Cloud Blog

APRIL 4, 2012

by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know? Because according to a new survey conducted by Marketo, RPM Leaders achieve 128% more revenue against their plans than average companies, and 178% more than the least mature companies.

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Management Customer Marketing Marketers 102

Adobe Experience Cloud Blog

APRIL 27, 2012

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return. Revenue Performance Management is a comprehensive business strategy that involves not only the Marketing department, but the Executive team and the Sales department as well.

Whitepaper 101

Whitepaper Marketing Marketers Management 101

Marketing Insider Group

APRIL 10, 2012

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @ MarketingProfs Social Tech , I showed 7 reasons why most marketing stinks.

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Content Marketing Entertainment Marketing Marketers 100

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Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue?

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Whitepaper Entertainment Education Content Marketing 100

Marketing Insider Group

APRIL 19, 2012

We all create content. But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? I mean no one wants to call someone else’s (content) baby ugly… This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that’s all of us).

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Content Marketing Inbound Marketing Entertainment Marketing 99

Adobe Experience Cloud Blog

APRIL 25, 2012

by Jason Miller The following is a guest post by Joby Blume, Managing Consultant at BrightCarbon. In it, he shares some of the lessons he has learned about what is required for a successful marketing automation implementation. . Define Your Marketing Process. If you don’t have a marketing process, marketing automation won’t get you one. It will make it more obvious that you have a need, and it might make defining a process more urgent – but you need to process to automate.

Whitepaper 94

Whitepaper Marketing Marketers Communications 94

Adobe Experience Cloud Blog

APRIL 17, 2012

by Seth Resler Recently, Marketo launched an in-depth survey of B2B companies to see how well they are maximizing the return on their marketing dollars. The preliminary results are in, and they are very telling. So, how do the top performing companies achieve their results? For starters, they sell more. Seems like a no brainer, doesn’t it? But when I say they “sell more,” I don’t mean they “sell more products and services” (although they do).

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Management Product Marketing Marketers 90

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Adobe Experience Cloud Blog

APRIL 26, 2012

by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!).

Energy 84

Energy Performance Marketing Marketing Marketers 84

Duct Tape Marketing

APRIL 4, 2012

The Three Most Important Factors of Business Success This content from: Duct Tape Marketing. While there are many factors that come into play when building a business, I believe that most important ones have nothing to do with innovation, balance sheets, finance or marketing. The most important over arching variable to your success in business is you.

Finance 78

Finance Energy Customer Marketing 78

Duct Tape Marketing

APRIL 17, 2012

5 Ways to Create Even More Facebook Engagement This content from: Duct Tape Marketing. Search around even casually and it’s likely you will find lots of people talking about how to get more Facebook likes or how to add tabs and pages and apps that go bang. Enable the public subscribe button for some of your posts. However, as is the case with so many things in life, quality over quantity is an important concept.

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Marketing Marketers 78

Duct Tape Marketing

APRIL 16, 2012

How to Build a Business That Cannot Fail This content from: Duct Tape Marketing. There are many reasons why businesses don’t make it, but undoubtedly, the primary culprit is a lack of profitable clients. Jagz Mario via Flickr. I know that should seem obvious, but if more people truly appreciated this fact, they would go about their business in an entirely different manner.

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Price Customer Product Branding 78

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