Adobe Experience Cloud Blog

APRIL 30, 2014

'Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection. For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. .

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Marketing Insider Group

APRIL 2, 2014

'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years.

CMO 112

CMO Communications SEO Branding 112

Duct Tape Marketing

APRIL 25, 2014

'Creating a Strong Online Presence for Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy! . According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too.

Outbound Marketing 78

Outbound Marketing Finance Inbound Marketing Marketers 78

Adobe Experience Cloud Blog

APRIL 29, 2014

'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.

Analytics 134

Analytics Thought Leadership Retail Place 134

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Transform

Adobe Experience Cloud Blog

APRIL 21, 2014

'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing CRM 134

Adobe Experience Cloud Blog

APRIL 14, 2014

'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. If you integrate these additional tactics into your lead generation plan, you can give your campaigns that extra “oomph” they need to stand out from the crowd.

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Adobe Experience Cloud Blog

APRIL 8, 2014

'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. 1950s – 1990s: Marketers shift to focus on providin

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 9, 2014

'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.

Thought Leadership 134

Thought Leadership Marketers Marketing Advertisers 134

Adobe Experience Cloud Blog

APRIL 3, 2014

'Author: DJ Waldow Everyone has vices. Mine? Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? It’s my vice. My love of frozen, dairy-based desserts also extends to frozen yogurt – especially from Pinkberry. My family and I used to live in San Jose, in close proximity to a Pinkberry shop. My wife and I frequently made “special treat” trips to Pinkberry with our young kids.

Thought Leadership 134

Thought Leadership Education Email Marketing Product 134

Adobe Experience Cloud Blog

APRIL 11, 2014

'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold.

Market Trends 134

Market Trends Thought Leadership Marketers Marketing 134

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Management

Adobe Experience Cloud Blog

APRIL 4, 2014

'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. We know that it can be confusing to sort through all of the available solutions. And we know that every marketing team is unique and has different needs. It’s easy for a marketer to be drawn to the first solution that provides more functionality than you have today—even if it only offers a marginal improvement.

eBook 134

eBook Thought Leadership CRM Price 134

Adobe Experience Cloud Blog

APRIL 1, 2014

'Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Adobe Experience Cloud Blog

APRIL 18, 2014

'Author: Carra and DJ It was an overcast Monday in (normally) sunny California. It started innocently enough. I sat down at my desk, sucked down the last of my French press coffee, and said good morning to my co-worker, friend, and person I share a garbage can with, Carra Manahan. Then it began. Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”.

Thought Leadership 134

Thought Leadership eBook Content Marketing Marketing 134

Adobe Experience Cloud Blog

APRIL 23, 2014

'Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. But if you’ve ever tried to explain your job to a kindergartener, you know that “marketing-speak” is a very special language, full of mysterious acronyms, random abbreviations, and misunderstood buzzwords.

Thought Leadership 134

Thought Leadership Marketers Marketing 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

APRIL 28, 2014

'Author: Carra Manahan Over the past few months we’ve seen visuals become a huge element of the social media space. From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience.

Real Estate 133

Real Estate Thought Leadership User-Generated Branding 133

Adobe Experience Cloud Blog

APRIL 24, 2014

'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” This is important. As marketers, we need to stop using corporate-speak.

Thought Leadership 133

Thought Leadership Place Branding Marketing 133

Adobe Experience Cloud Blog

APRIL 2, 2014

'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Non-profits tended to focus on matters of the heart, celebrity endorsements, and compelling causes; for-profits tended to tap into other motivations. But in recent years, many for-profit companies have changed their strategies, trying (and succeeding) with tactics that had proven effective for non-profits.

Non-Profit 133

Non-Profit Thought Leadership Retail Marketers 133

Adobe Experience Cloud Blog

APRIL 25, 2014

'Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. And when you step back to look at your entire team’s activities, it’s even crazier — between scheduling email sends, balancing PPC budgets, launching social campaigns, and cranking out content, k

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

APRIL 10, 2014

'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails.

CMO 132

CMO Thought Leadership SEO B2C 132

Adobe Experience Cloud Blog

APRIL 15, 2014

'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). It’s everywhere ( even on our blog ). In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.

Thought Leadership 131

Thought Leadership Customer Marketing Marketers 131

Adobe Experience Cloud Blog

APRIL 9, 2014

'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), and we’ve had a chance to meet members of the Marketing Nation from all over the world.

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Adobe Experience Cloud Blog

APRIL 7, 2014

'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. As we prepared for this week, not only did we want to make sure our valued attendees knew where everything was in the Moscone Center, but we also wanted them to know about some of our favorite bars and restaurants in the area.

Thought Leadership 130

Thought Leadership Event Marketing Marketers Marketing 130

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Marketing

Adobe Experience Cloud Blog

APRIL 16, 2014

'Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

APRIL 7, 2014

'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit.

Transform 129

Transform Thought Leadership Product Place 129

Adobe Experience Cloud Blog

APRIL 17, 2014

'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.

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Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

APRIL 9, 2014

'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketers 111

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Marketing Insider Group

APRIL 7, 2014

'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

Content Marketing 111

Content Marketing Customer CRM Marketers 111

Marketing Insider Group

APRIL 23, 2014

'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. ( Tweet This ).

Marketers 110

Marketers Marketing Content Marketing Branding 110

Marketing Insider Group

APRIL 30, 2014

'“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.

Promotion 108

Promotion Transform Inbound Marketing Management 108

Marketing Insider Group

APRIL 28, 2014

'Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.

Place 106

Place Content Marketing Marketing Marketers 106

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