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Increasing. marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. Be Found — "According to a. recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were read
Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry. While I am sure there are some cases that this may be true, I have seen time and time again when companies join the conversation late in the game, frustrating customers and missing out on opportuniti
There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases.
Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with. About a month ago, I participated in an webinar titled Buyer Behavior in a Recession , presented by Scott Albro, the president and CEO of Tippit. In this seminar, Scott presented some of the findings of their research, Recession Marketing for B2B Vendors , highlighting how the recession is impacting business’ purchasing behavior and what v
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Note from Jon Miller: I'm pleased to welcome our newest contributor to the Modern B2B Marketing blog. Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results.
One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series.
One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series.
I'm thrilled to welcome Maria Pergolino as another author of the Modern B2B Marketing blog. I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. Maria is now an independent contractor working with Marketo, helping out with Marketo's lead generation and lead nurturing programs as well as our social media initiatives.
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