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by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance.
When done right, effective marketing will generate a quantifiable “multiplier effect.” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” I believe that the most important words in marketing are “thank you. ” Because when you create great content, your readers will share
This post originally appeared in my column for American Express OPENForum. photo credit: Joel Bedford via photopin cc As you start preparing for next year, you may wish you had a crystal ball to see what’s in store for your business. Lucky for you, for the past three years at Open Forum , I’ve been suggesting imminent trends that will most impact small businesses in the coming year.
by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insig
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. In this part we get the views from 5 experts in the US.
by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message.
by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message.
by Dayna Rothman This is a guest post written by Megan Totka is the Chief Editor for ChamberofCommerce.com which is the largest business directory on the web. Check out her previous post High Impact Marketing from a Low Budget Business. Small business owners have always had to market their businesses on a budget. And it is just getting harder. Since 2007, restrictions have been tighter than ever due to industry-wide lending policy changes.
by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.
by Dayna Rothman What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics. I was lucky enough to be able to catch up with Jeremiah at a recent conference and he took the time to answer some very important questions facing B2B marketing professionals on a daily basis.
by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. As the marketing copyeditor of ResourceNation.com , she touches on a range of topics including online marketing and email marketing. Marketing videos are slowly becoming an integral part of every business’ online marketing strategy.
by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Before branching off to do his own thing, Marcus was Director of Social Media at Salesforce, and was instrumental in helping them develop their ass-kicking social media strategy.
by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
by Dayna Rothman We’d like to welcome Rich Gorman as our guest blogger for today. Rich is very experienced in the field of online reputation management techniques. He has created many direct response marketing programs for companies of all shapes and sizes. He leads the team at www.reputationchanger.com. Have you ever conducted a Google search for your own name?
by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. By building out a community for your customers, you can show them that you are invested in their success and create a high level engagement for current and future customers.
by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily
by Ravali Ravulapati The internet is used for every aspect of life – not only for communication, entertainment and education, but for creating opportunities, brand visibility, and providing targeted messages to prospects. The internet is a resource for information – for anything, and everything. Advertisers knew this trend was coming as more and more people started moving towards the online world.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch po
by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. These are your big kahunas, the large thought leadership pieces that not only illustrate your unique point of view, but that you can also break up and use to create smaller content pieces. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips.
by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect?
Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done?
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
There is one clear sign of a vibrant and growing marketing team: it attracts more of the right people and sheds the rest. In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. Marketing leaders need to look around and determine if they are attracting these leaders of the future or if they are leaving to drive the marketing efforts of your future competitors.
It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard.
The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers. But simply “telling stories” about your products is not enough either.
I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. I also think adults and children enjoy the change in the routine that comes with holidays. There’s the parties, great food, the short weeks, family and friends, and, oh did I mention the parties.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard.
It can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got. photo credit: theunquietlibrary. Below are a handful of tactics that can help visitors find what they are looking for, consume more content and enjoy a more engaged experience overall. 1.
Most people view marketing and selling like this. photo credit: tiffany yelitza. You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you. Or. You target a market segment, respond to RFPs and hope they choose your price. Either way, what you’re building is a recipe for low prices and even lower profits.
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