Hubspot Marketing

SEPTEMBER 28, 2018

In the past few years, the U.S. has made some small but mighty strides towards inclusivity, and language plays a big part in that. We've become rightfully cautious when we label other people, and are learning the importance of asking permission before identifying someone as a certain gender. In my English class in college, for instance, my teacher was progressive enough to say, "Please let me know which pronoun you'd prefer I use for you.

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Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy

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Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same.

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Marketing Insider Group

SEPTEMBER 25, 2018

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […].

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Sprout Social

SEPTEMBER 6, 2018

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.

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Duct Tape Marketing

SEPTEMBER 25, 2018

Sales Training Options to Help Your Small Business Succeed written by John Jantsch read more at Duct Tape Marketing. Having an effective and engaged sales team is one of the keys to guaranteeing your business’s success. Some people are natural sales men or women—they have the gift of gab, the ability to easily connect with others and win their trust, and are adept at juggling leads and following up with prospects and existing customers alike.

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Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. To remain competitive in the digital landscape , companies have realized more than ever before that they must provide some sort of value to their customer base.

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Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

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Marketing Insider Group

SEPTEMBER 24, 2018

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […].

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Sprout Social

SEPTEMBER 10, 2018

Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Duct Tape Marketing

SEPTEMBER 19, 2018

Letting Go of Perfection in Order to Achieve Your Goals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Petra Kolber. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity.

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Hubspot Marketing

SEPTEMBER 26, 2018

Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity. But it's easier said than done, and the wrong ice breaker questions can lead to awkwardness or even increased tension.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your brand and your marketing’s overall success.

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Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Marketing Insider Group

SEPTEMBER 19, 2018

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising […]. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. Snapchat users tune into 10 billion clips each day. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers.

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Duct Tape Marketing

SEPTEMBER 18, 2018

How to Add Sales to Each Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one.

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Hubspot Marketing

SEPTEMBER 18, 2018

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe.

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Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.

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Marketing Insider Group

SEPTEMBER 17, 2018

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by. Yet for all the work you’re doing, you may be your own worst enemy, making mistakes that are costing you leads. There are […]. The post Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Duct Tape Marketing

SEPTEMBER 27, 2018

The Seven Steps to Marketing Success – How to Build a Marketing System written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Building a Marketing System. The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator.

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Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2018

Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach out to your company, your website is the way you ensure you are part of their decision-making set.

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Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Marketing Insider Group

SEPTEMBER 3, 2018

At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group.

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Sprout Social

SEPTEMBER 25, 2018

The current boom of gaming content online is impossible to ignore. For starters, streaming service Twitch’s ever-growing popularity speaks for itself. With over 15 million daily active viewers consuming 90+ minutes of content daily, the audience for any given gamer is certainly out there. And then you have streaming success stories like Ninja who’s raking in $500,000 per month via Twitch subscriptions alone thanks to his rabid fan-base.

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Duct Tape Marketing

SEPTEMBER 26, 2018

How to Get the World Talking About Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jay Baer. Podcast Transcript. My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert , a digital strategy consulting firm and a New York Times best-selling author of six books.

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Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% of B2B buyers and 81% of online shoppers do the same? Faced with a problem, challenge or even a choice, they google it.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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