Hubspot Marketing
SEPTEMBER 28, 2018
If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP Google produces for the search term, "email newsletter design.
Adobe Experience Cloud Blog
SEPTEMBER 27, 2018
Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy
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Content Marketing Institute
SEPTEMBER 28, 2018
If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same.
Marketing Insider Group
SEPTEMBER 25, 2018
Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
SEPTEMBER 24, 2018
Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. Snapchat users tune into 10 billion clips each day. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers.
Duct Tape Marketing
SEPTEMBER 25, 2018
Sales Training Options to Help Your Small Business Succeed written by John Jantsch read more at Duct Tape Marketing. Having an effective and engaged sales team is one of the keys to guaranteeing your business’s success. Some people are natural sales men or women—they have the gift of gab, the ability to easily connect with others and win their trust, and are adept at juggling leads and following up with prospects and existing customers alike.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 24, 2018
In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. To remain competitive in the digital landscape , companies have realized more than ever before that they must provide some sort of value to their customer base.
Content Marketing Institute
SEPTEMBER 27, 2018
The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.
Marketing Insider Group
SEPTEMBER 24, 2018
Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […].
Sprout Social
SEPTEMBER 20, 2018
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Duct Tape Marketing
SEPTEMBER 19, 2018
Letting Go of Perfection in Order to Achieve Your Goals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Petra Kolber. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity.
Hubspot Marketing
SEPTEMBER 28, 2018
In the past few years, the U.S. has made some small but mighty strides towards inclusivity, and language plays a big part in that. We've become rightfully cautious when we label other people, and are learning the importance of asking permission before identifying someone as a certain gender. In my English class in college, for instance, my teacher was progressive enough to say, "Please let me know which pronoun you'd prefer I use for you.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2018
It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your brand and your marketing’s overall success.
Content Marketing Institute
SEPTEMBER 25, 2018
? ? What can your brand do to improve engagement on social media? Think more visually. Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? (Hint: Not all social media platforms have the same best practices when it comes to successful visuals.).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
SEPTEMBER 19, 2018
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising […]. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group.
Sprout Social
SEPTEMBER 6, 2018
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.
Duct Tape Marketing
SEPTEMBER 18, 2018
How to Add Sales to Each Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one.
Hubspot Marketing
SEPTEMBER 26, 2018
Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity. But it's easier said than done, and the wrong ice breaker questions can lead to awkwardness or even increased tension.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2018
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe.
Content Marketing Institute
SEPTEMBER 21, 2018
Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy.
Marketing Insider Group
SEPTEMBER 17, 2018
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by. Yet for all the work you’re doing, you may be your own worst enemy, making mistakes that are costing you leads. There are […]. The post Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them appeared first on Marketing Insider Group.
Sprout Social
SEPTEMBER 10, 2018
Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
SEPTEMBER 27, 2018
The Seven Steps to Marketing Success – How to Build a Marketing System written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Building a Marketing System. The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator.
Hubspot Marketing
SEPTEMBER 24, 2018
Even though I love emojis, I’m still a big fan of typed emoticons. They bring me back to simpler times, when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days. If you still have an affinity for typed emoticons like me, especially the timeless ¯_(?)_/¯ emoticon, here’s how you can type it in two seconds flat on a Mac, Windows, iPhone, and Android.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2018
Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach out to your company, your website is the way you ensure you are part of their decision-making set.
Content Marketing Institute
SEPTEMBER 17, 2018
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Marketing Insider Group
SEPTEMBER 3, 2018
At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group.
Sprout Social
SEPTEMBER 25, 2018
The current boom of gaming content online is impossible to ignore. For starters, streaming service Twitch’s ever-growing popularity speaks for itself. With over 15 million daily active viewers consuming 90+ minutes of content daily, the audience for any given gamer is certainly out there. And then you have streaming success stories like Ninja who’s raking in $500,000 per month via Twitch subscriptions alone thanks to his rabid fan-base.
Duct Tape Marketing
SEPTEMBER 26, 2018
How to Get the World Talking About Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jay Baer. Podcast Transcript. My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert , a digital strategy consulting firm and a New York Times best-selling author of six books.
Hubspot Marketing
SEPTEMBER 18, 2018
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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