Adobe Experience Cloud Blog

JANUARY 28, 2015

'Author: Guy Kawasaki Ideas that spread, win. ~Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

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Marketing Insider Group

JANUARY 26, 2015

'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.

Marketers 111

Marketers Marketing Digital Marketing Social Media Marketing 111

Duct Tape Marketing

JANUARY 23, 2015

'6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com. Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets.

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Real Estate Thought Leadership Inbound Marketing SEO 78

Adobe Experience Cloud Blog

JANUARY 27, 2015

'Author: Sanjay Dholakia As we reach our final interview in a series of conversations the EIU has held with six visionaries on the next era of marketing , I hope you’ve learned as much as I have along the way about the importance of finding a truth and sharing it , judging your brand as you would judge a healthy relationship and the power of narrative.

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Transform

Adobe Experience Cloud Blog

JANUARY 26, 2015

'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot.

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Adobe Experience Cloud Blog

JANUARY 22, 2015

'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks.

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Adobe Experience Cloud Blog

JANUARY 20, 2015

'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Would you care about what they had to say? Do you both share the same values? Do you praise them around others, even when they’re not around?

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Adobe Experience Cloud Blog

JANUARY 19, 2015

'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend.

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Adobe Experience Cloud Blog

JANUARY 15, 2015

'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market.

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Finance Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 14, 2015

'Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time. Depending on how fast you’re hoping to reach your ultimate marketing goals—and how deeply you aim to connect with each and every potential customer—there are four types of email vehicles you can choose to drive. 1) Batch emails.

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Email Marketing Thought Leadership Marketers Marketing 134

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Adobe Experience Cloud Blog

JANUARY 13, 2015

'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And I hope you’ve found these as insightful and helpful as I have.

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Transform Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 12, 2015

'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life.

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Adobe Experience Cloud Blog

JANUARY 8, 2015

'Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.

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Entertainment Thought Leadership User-Generated Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

'Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

JANUARY 5, 2015

'Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make active ; cause to function or act.” Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers.

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Adobe Experience Cloud Blog

JANUARY 2, 2015

'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. The formal role of a demand generation marketer did not exist 10 years ago and I think the notion of marketers as responsible for driving and forecasting revenue is not only more prevalent today, but an increasing number of companies now require marketing to demonstrate its im

Thought Leadership 134

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Adobe Experience Cloud Blog

JANUARY 29, 2015

'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going.

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Transform Thought Leadership CMO Marketers 134

Marketing Insider Group

JANUARY 15, 2015

'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

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Marketing Strategy Content Marketing Transform Marketers 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

JANUARY 19, 2015

'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles , videos , events and people. Here is a compilation of the best slideshares, videos, vines and more from the past year. Which are your favorite? And which ones did I miss?

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Marketing Insider Group

JANUARY 28, 2015

'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketers 111

Marketing Insider Group

JANUARY 5, 2015

'By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well.

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Transform CMO Education Digital Marketing 111

Marketing Insider Group

JANUARY 12, 2015

'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting events, hanging logos and grabbing business cards.

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CMO B2C Entertainment Content Marketing 111

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Marketing

Marketing Insider Group

JANUARY 2, 2015

'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

JANUARY 21, 2015

'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.

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Telemarketing Entertainment Shipping Advertisers 111

Marketing Insider Group

JANUARY 7, 2015

'By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 110

Transform User-Generated Millennials Marketers 110

Marketing Insider Group

JANUARY 14, 2015

'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” I fought my social anxiety, walked up to her, and introduced myself.

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Duct Tape Marketing

JANUARY 15, 2015

'5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer – Enjoy! photo credit: shutterstock. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results.

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Duct Tape Marketing

JANUARY 13, 2015

'5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: inneedofhelp08 via photopin cc. I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant. Consultants aren’t magicians.

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Duct Tape Marketing

JANUARY 21, 2015

'5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business. Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third party collaborators for projects and specific business services

Communications 78

Communications Management Marketing Strategy SEO 78

Duct Tape Marketing

JANUARY 23, 2015

'The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! photo credit: pixabay. As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it.

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