Marketing Insider Group
JUNE 22, 2016
It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.
Sprout Social
JUNE 8, 2016
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform as a marketing tool and not just a social site.
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Adobe Experience Cloud Blog
JUNE 21, 2016
Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?
Rock Content
JUNE 23, 2016
ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. We enhanced our visual identity and branding to reflect our position in the marketplace as trailblazers that provide innovative marketing solutions.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Duct Tape Marketing
JUNE 1, 2016
Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Phil Singleton. No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Any business that wants to thrive locally must get very, very good at local SEO.
Zumvu
JUNE 29, 2016
A short review of some of the top eCommerce builders sites that facilitate the creation of online stores with their simple and intuitive interface.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JUNE 22, 2016
In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.
Adobe Experience Cloud Blog
JUNE 28, 2016
Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth.
Rock Content
JUNE 1, 2016
It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Marketing is getting tougher, and marketers need to do a better job of planning and creating content that hits the mark.
Duct Tape Marketing
JUNE 21, 2016
The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful of things.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zumvu
JUNE 30, 2016
Do you wonder why your blog or a well drafted article is unable to draw sufficient amount of traffic despite working hard on it and having used all your creative guns?
Marketing Insider Group
JUNE 15, 2016
Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]. The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.
Sprout Social
JUNE 1, 2016
So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did you know there are 1.04 billion daily active users on Facebook? That is daily active users. Imagine getting a piece of that action. The numbers are outstanding. If you are not taking advantage of this powerful network, you are missing out.
Adobe Experience Cloud Blog
JUNE 24, 2016
Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Rock Content
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a po
Duct Tape Marketing
JUNE 16, 2016
5 Ways to Incorporate Your Community into Content Creation written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands.
Zumvu
JUNE 28, 2016
Popular SEO Blogs that offer strategies to improve visibility on the search engine, rank higher in the search engine list, convert traffic into leads.
Marketing Insider Group
JUNE 7, 2016
For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […]. The post A Complete Guide to Social Media-Based Lead Generation appeared first on Marketing Insider Group.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sprout Social
JUNE 28, 2016
An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.
Adobe Experience Cloud Blog
JUNE 30, 2016
Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., but eventually, you have to know what’s actually driving revenue—and the C-suite wants numbers to prove it.
Rock Content
JUNE 20, 2016
How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.
Duct Tape Marketing
JUNE 9, 2016
The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population. While this eye-popping statistic presents obvious marketing potential, determining how your business can capitalize on it is decidedly less clear.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Zumvu
JUNE 27, 2016
Find comprehensive list of some of the popular file sharing & hosting sites that offer cloud storage & allow large files to be sent securely.
Marketing Insider Group
JUNE 6, 2016
Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have. SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there […]. The post 10 SEO Tips To Boost Your Search Rankings Today appeared first on Marketing Insider Group.
Sprout Social
JUNE 7, 2016
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked.
Adobe Experience Cloud Blog
JUNE 23, 2016
Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar pr
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Contently B2C
JUNE 21, 2016
In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. Among luxury brands, few do that better than Jaguar Land Rover. Last fall, the British luxury automotive manufacturer released an original adventure novella written by famed British author William Boyd. The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated p
Duct Tape Marketing
JUNE 28, 2016
How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing. The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as a core practice, I sometimes encounter some pushback from business owners.
Zumvu
JUNE 24, 2016
A collection of curated, hand-picked photo sharing and image hosting sites that are popularly used.
Marketing Insider Group
JUNE 17, 2016
As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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