Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. The trick is, your social marketing should ensure this happens.

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Marketing Insider Group

FEBRUARY 17, 2016

Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog? There are many ways you can do this, and while most of these strategies require some effort and time, you […]. The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group.

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Litmus

FEBRUARY 24, 2016

About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. Casey Hogan was frustrated, as she had just received her tenth— tenth! —upsell email from a brand that she had been using for four years. Obviously annoyed, she took to Twitter in search of empathy.

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Rock Content

FEBRUARY 25, 2016

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. At best, many of these projects have an ambiguous scope with vague expectations between the client and the talent. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

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Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. photo credit: Keyhole. It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures. Where do you start? And which numbers should a small business track to get the most out of its investment in digital marketing ?

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Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […].

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Entertainment Marketers Marketing Branding 111

Marketing Insider Group

FEBRUARY 15, 2016

There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content […].

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Marketing Insider Group

FEBRUARY 2, 2016

A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized.

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Marketing Insider Group

FEBRUARY 4, 2016

Content marketing for SEO ranking is still a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […].

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Content Marketing SEO B2C Marketers 105

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2016

Author: Jessica Edmondson Marketing is like being in a relationship. As a demand gen marketer, there are several stages you go through with your prospects: from the first date (or communication) where you spend time getting to know them, to learning and adapting to their interests and needs, and then the subsequent dates (or emails, messages, and communication) where you continue to build the relationship with hopes that it’ll flourish and become long-term.

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Marketing Insider Group

FEBRUARY 26, 2016

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way. Promotion was important before content marketing […].

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Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out.

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Adobe Experience Cloud Blog

FEBRUARY 12, 2016

Author: Ellen Gomes As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate animals into your marketing. There’s a reason why each year some of the top Super Bowl ads feature animals, and that’s because it works to engage audiences. This year, some of the top ads included animals, for example, the Heinz’s wiener dog stampede , the already infamous Mountain Dew’s puppymonkeybaby , dogs trying to get Dorit

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Author: Renata Bell Everything I need to know about marketing metrics, I learned from Zoolander. Okay, maybe not everything , but I learned that you need to look past vanity metrics—things that just look pretty on the outside. While in the past marketing might have been less tied to hard numbers, today’s consumer marketers are faced with pressure from CEOs and CFOs who want to hear about growing revenue and profits.

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Adobe Experience Cloud Blog

FEBRUARY 23, 2016

Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these high profile launches, hundreds or thousands of small, everyday lift-offs pass nearly unnoticed once a deal is signed or a payment clears. We’re talking about customers.

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Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. A big shift that we’ve seen over the last year or so is that Ad Tech and MarTech are gravitating closer and closer together as a response to the demand from the market for connecting these two technologies.

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Marketing Strategy Thought Leadership Outbound Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. And if you’re not, it’s critical to get to the bottom of it, and understand why so you can learn how to improve your campaigns.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 18, 2016

Author: Chris Gillespie When your sales management team gathers to talk about their salespeople, they’re going to discuss two types: problems and stars. The problems get that way from being unreliable or unteachable. They’re viewed as a liability and management talks about mitigating their risks. The stars, on the other hand, are lauded with praise because they’re just the opposite: effective and reliable.

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Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?! Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for.

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Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

FEBRUARY 16, 2016

Author: Mike Madden Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test it. Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Test it. Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner.

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Thought Leadership Email Marketing Communications Video Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 10, 2016

Author: Lizzy Funk The Super Bowl is an annual event for everyone–from sports fans to music fans to commercial junkies to food lovers—it’s an event that’s transcended a sports competition. And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare. On one hand, you have the attention of hundreds of millions of viewers across a wide variety of interests, demographics, preferences, and more.

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Thought Leadership Customer Acquisition Food Marketers 91

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Adobe Experience Cloud Blog

FEBRUARY 9, 2016

Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand.

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Adobe Experience Cloud Blog

FEBRUARY 5, 2016

Author: Koustubha Deshpande These are exciting times in the mobile app industry. Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. But, in spite of this, one of the most common mistakes mobile app marketers make is that they treat their users as numbers or installs, rather than people.

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Adobe Experience Cloud Blog

FEBRUARY 4, 2016

Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads.

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Adobe Experience Cloud Blog

FEBRUARY 3, 2016

Author: Patrick Groover Campaign management grows more dynamic each year as the volume and detail surrounding customer communications increases in complexity. Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2016

Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. If you own a small to medium-sized business, you may not have the budget to take on a staff of full-time writers, photographers, videographers, graphic designers, or developers. This is where freelance employees come into play.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2016

Author: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. And marketers—we can’t help it—we’ve fallen for you. Remember those awesome Valentine’s Day cards that you passed around and received in grade school? The ones with the cartoons on them and a sweet (or silly) little message?

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Thought Leadership Marketers Marketing 89

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

Author: Ed King Does your MarTech stack look like your kitchen drawer? If so, think about what that means for your data as a B2B marketer. I recently realized how many gadgets are in my kitchen drawers and cabinets, particularly the ones sitting in the cabinet informally designated as the “kitchen graveyard.” It includes a few popcorn makers, juicers, and all kinds of widgets for chopping, slicing, dicing, squeezing, and other tasks that I can’t even recall.

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Marketing Insider Group

FEBRUARY 1, 2016

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month. 96% of the 380 marketing executives surveyed agree […].

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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