Adobe Experience Cloud Blog

APRIL 28, 2016

Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app. Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who c

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Marketing Insider Group

APRIL 11, 2016

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].

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Branding Marketing Marketers Content Marketing 110

Rock Content

APRIL 5, 2016

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan

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Duct Tape Marketing

APRIL 26, 2016

Content Is No Longer King written by John Jantsch read more at Duct Tape Marketing. No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in a bit. I’ve been writing a great deal about growth of late because I’ve become fascinated with the struggle it presents.

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PR SEO Advertisers Advertising 53

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Marketing Insider Group

APRIL 3, 2016

How are your followers reacting to your content? Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 5, 2016

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group.

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Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

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Adobe Experience Cloud Blog

APRIL 8, 2016

Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. You don’t have years of experience with SEO. The panic sets in.

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SEO Finance Food Thought Leadership 96

Adobe Experience Cloud Blog

APRIL 27, 2016

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

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Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts.

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Management

Adobe Experience Cloud Blog

APRIL 26, 2016

Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?). As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries.

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Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Why? There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos.

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Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 21, 2016

Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. Seasonality is critical for consumer marketing because it’s easier to gauge your buyers’ interests as they express different, seasonal needs during specific times of the year.

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Adobe Experience Cloud Blog

APRIL 20, 2016

Author: Jim Kowalski My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at the hospital was first-class. But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

APRIL 19, 2016

Author: Sam Harkness Want to close 20 consecutive quarters on plan? Any interest in a 63% win rate? Need another 1,000 registrants for your next webinar? If you haven’t seen Moneyball, you should. Based on Michael Lewis’s book on the Oakland A’s incredible 2002 season, Moneyball is the kind of movie you can watch 15 times, but then still get excited for when it pops up on Netflix.

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Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

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Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard.

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Adobe Experience Cloud Blog

APRIL 13, 2016

Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. Why? While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

APRIL 12, 2016

Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for? They didn’t offer you it to support your binge watching habit. Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer. Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox?

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Thought Leadership User-Generated Marketers Marketing 91

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services.

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Thought Leadership Direct Mail Marketers Marketing 91

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. And in previous posts I’ve written about how critical it is for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals.

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Thought Leadership Marketers Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 5, 2016

Author: Mike Burton The cult classic movie, Glengarry Glen Ross paints a harsh reality of the world of sales. At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. And while perhaps exaggerated in its delivery, these two core messages ring true for marketing and sales teams alike.

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Thought Leadership eBook CRM Education 91

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Marketing

Adobe Experience Cloud Blog

APRIL 1, 2016

Author: Ellen Gomes Great marketers are filled with all kinds of marketing wisdom: keep your database clean, be personal and relevant to engage your audience, adopt the right technology to scale and optimize your efforts, measure your campaigns, and that’s just to name a few. Some are lessons we’ve learned the hard way through trial and error; others are legendary, passed on from one marketer to another over time.

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Thought Leadership Fashion Marketers Marketing 91

Marketing Insider Group

APRIL 19, 2016

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, […]. The post What to Do in Your First 30 Days as a Content Marketing Manager appeared first on Marketing Insider Group.

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Management Content Marketing Marketers Marketing 79

Marketing Insider Group

APRIL 20, 2016

Stagnant, if not dwindling, conversion rates aren’t the most effective of motivation boosters, but if you’re looking for solid proof that your conversion optimization efforts are due for an overhaul, you’re looking at the right dataset. One effective channel to turn your dismal conversion figures around is video. An article on the Visual Website Optimizer […].

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Marketing Insider Group

APRIL 18, 2016

Earlier this year, my friend Sean Callahan at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks. I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […]. The post Marketers Reveal Their 15 Favorite Apps For Work appeared first on Marketing Insider Group.

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Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […].

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Marketers Marketing Advertisers Advertising 37

Marketing Insider Group

APRIL 7, 2016

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group.

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Content Marketing Marketers Marketing 75

Marketing Insider Group

APRIL 12, 2016

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

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Content Marketing Marketers Marketing 75

Marketing Insider Group

APRIL 28, 2016

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […].

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Digital Marketing Marketers Marketing 75

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