Adobe Experience Cloud Blog
OCTOBER 31, 2016
Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign.
Sprout Social
OCTOBER 24, 2016
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 17, 2016
When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.
Rock Content
OCTOBER 12, 2016
In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Duct Tape Marketing
OCTOBER 31, 2016
How to Use Images to Enhance Your Content and Social Media written by Guest Post read more at Duct Tape Marketing. photo credit D.J. Billings. This is an excerpt from Master Content Marketing , a new book by Pamela Wilson of Rainmaker Digital/Copyblogger. If you’re not a working artist, this post may push you straight out of your comfort zone. “Me? Create images for my content?
Contently B2C
OCTOBER 27, 2016
Two polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I try to speak Portuguese because I really like Brazilian music,” Erika explains in Portuguese. “But why?” Matthew asks in Italian. “Because you like samba or bossa nova music, or do you like fado?” “Well, I also like Portuguese music from Portugal, fado, but it’s very sad,” she responds, switching to Brazilian Portuguese.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
OCTOBER 10, 2016
What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook.
Marketing Insider Group
OCTOBER 12, 2016
It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […].
Rock Content
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.
Duct Tape Marketing
OCTOBER 20, 2016
Live Video is King: How To Use It Without Going Broke written by Guest Post read more at Duct Tape Marketing. As you may have heard from industry events like NABShow and Social Media Marketing World , marketing dollars are switching from broadcast TV to live video streaming for more creative and targeted visual advertising. What makes a live video so effective and attractive to brands?
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Doug Garnett
OCTOBER 5, 2016
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of an ad agency that worked with DirecTV as they brought their product to market. IoT innovators need to pay careful attention to DirecTV’s trajectory. DirecTV pulled out the “this is how its done” tech marketing playbook when they were founded.
Adobe Experience Cloud Blog
OCTOBER 27, 2016
Author: Ellen Gomes Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussions at DMA’s &THEN conference. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. When I wasn’t hanging out on the show floor, or attending one of our awesome sessions , I attended a handful of sessions that addressed some key trends and pra
Sprout Social
OCTOBER 3, 2016
One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.
Marketing Insider Group
OCTOBER 11, 2016
In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Rock Content
OCTOBER 17, 2016
Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business.
Duct Tape Marketing
OCTOBER 14, 2016
No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate.
Contently B2C
OCTOBER 3, 2016
Last Monday, I shut off the presidential debate after 28 minutes. I was looking for an excuse to go for a jog that night, and after hearing Donald Trump say a word that sounded like “bigly”—more on that later—I put on my Nikes. I figured I’d have plenty of time to catch up on all the shimmies, sniffles, and sound bites over the next 24 hours.
Adobe Experience Cloud Blog
OCTOBER 26, 2016
Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sprout Social
OCTOBER 5, 2016
As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day.
Marketing Insider Group
OCTOBER 25, 2016
If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. You’ve likely read a lot of blogs and even books on how to create a successful content marketing program, and are probably feeling pretty confused about what you should do next. If you’re not […]. The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group.
Rock Content
OCTOBER 26, 2016
Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.
Duct Tape Marketing
OCTOBER 12, 2016
Is Lead Funnel Obsession Bad for Your Business written by John Jantsch read more at Duct Tape Marketing. Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee you’ve seen this pitch – maybe you’ve even purchased a course or webinar promising to teach
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Adobe Experience Cloud Blog
OCTOBER 25, 2016
Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Blake Chandlee, VP of Partnerships, shared that his team’s goal was to “accelerate end client success through third party partnerships and technology solutions.
Adobe Experience Cloud Blog
OCTOBER 24, 2016
Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change?
Adobe Experience Cloud Blog
OCTOBER 21, 2016
Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously.
Adobe Experience Cloud Blog
OCTOBER 20, 2016
Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again? Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually.
Advertisement
Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Adobe Experience Cloud Blog
OCTOBER 19, 2016
Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.
Adobe Experience Cloud Blog
OCTOBER 18, 2016
Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence in the entire boarding area. That’s right–no one talking in line or even looking up at the counter.
Adobe Experience Cloud Blog
OCTOBER 17, 2016
Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.
Adobe Experience Cloud Blog
OCTOBER 14, 2016
Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S. It is, however, wholly unique. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. have not been able to establish themselves
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Expert insights. Personalized for you.
134 
Let's personalize your content