Hubspot Marketing
MARCH 24, 2017
Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
Adobe Experience Cloud Blog
MARCH 20, 2017
Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their cam
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Sprout Social
MARCH 27, 2017
Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well.
Marketing Insider Group
MARCH 30, 2017
Every time when you finally go into buying something, you want to end it up not with the value-priced product, you want to go with something wish-list product with all whistles and bells. Each marketer asks himself how to better work with sales and marketing. Sometimes the best way to achieve good results is to […]. The post 5 Bulletproof Tips and Tricks for Sales and Marketing appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rock Content
MARCH 8, 2017
It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity. The world doesn’t need any more unawesome content.
Duct Tape Marketing
MARCH 30, 2017
7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. If you expect that keywords included in titles of publications, alt tags, and descriptions will bring your website to the top of Google, you’re behind the times!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 23, 2017
Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.
Sprout Social
MARCH 22, 2017
How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.
Marketing Insider Group
MARCH 7, 2017
You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. The post Likability Matters: 4 Ways to Make People Like Your Brand appeared first on Marketing Insider Group.
Zumvu
MARCH 30, 2017
Those days are gone when kids used to dream of becoming doctor, engineer or firefighter. Now in the digital world, digital marketing is the way to go for everyone.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Duct Tape Marketing
MARCH 2, 2017
10 Grammar and Proofreading Tools for Content Marketers written by Guest Post read more at Duct Tape Marketing. In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention.
Hubspot Marketing
MARCH 20, 2017
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting th
Adobe Experience Cloud Blog
MARCH 3, 2017
Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart? Employees are a vital component in helping brands expand their reach. With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure.
Sprout Social
MARCH 29, 2017
Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming. As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
MARCH 29, 2017
Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the infographic […]. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group.
Zumvu
MARCH 29, 2017
Appointment scheduling software helps the users to manage their meetings, appointments, clients, and more using the online calendars.
Duct Tape Marketing
MARCH 3, 2017
How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges.
Hubspot Marketing
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that's what the folks at Nielsen and Google have found in their research.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Adobe Experience Cloud Blog
MARCH 1, 2017
Author: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates. Holidays. Company news. Current events. Trends. Conferences. They stick to their calendar and publish regularly. Yet their content fails.
Sprout Social
MARCH 21, 2017
These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own.
Marketing Insider Group
MARCH 2, 2017
It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While […]. The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group.
Zumvu
MARCH 29, 2017
Business Networking is one of the most popular ways in modern times to reach out to people, contacts, and companies.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
MARCH 8, 2017
How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Schaefer. Podcast Transcript. Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price.
Hubspot Marketing
MARCH 6, 2017
You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.
Adobe Experience Cloud Blog
MARCH 6, 2017
Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today.
Sprout Social
MARCH 20, 2017
Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Whether you’re an individual or business running 10-plus Instagram accounts , you need the right tools to analyze and improve your campaigns.
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Marketing Insider Group
MARCH 2, 2017
Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business. Not only that, but […]. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group.
Zumvu
MARCH 29, 2017
Appointment scheduling software helps the users to manage their meetings, appointments, clients, and more using the online calendars.
Duct Tape Marketing
MARCH 4, 2017
Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Hubspot Marketing
MARCH 6, 2017
According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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