Adobe Experience Cloud Blog
FEBRUARY 27, 2013
by Dayna Rothman Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm. She has nearly twenty years of marketing experience, and in addition to her work in search engine marketing, Janet has a background in marketing communications. She is a frequent speaker at marketing conferences and writes for several blogs and print publications.
Marketing Insider Group
FEBRUARY 26, 2013
Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. Previous topics included Big Data , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.
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Duct Tape Marketing
FEBRUARY 20, 2013
This guest post features Duct Tape Marketing Consultant Kelly Weppler. The key to producing marketing results has a lot to do with consistency. If you’re guilty of ‘one and done’ marketing, it’s unlikely that you’ll see any kind of success. Routine and consistency help to build momentum for your business and that’s why I talk about the value of having a marketing routine.
Adobe Experience Cloud Blog
FEBRUARY 26, 2013
by Jason Miller Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage. Each day these editors devote several hours to scouring published text in search of new words to mark and record new words along with the appropriate context and insight into use and form.
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Adobe Experience Cloud Blog
FEBRUARY 21, 2013
by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event.
Adobe Experience Cloud Blog
FEBRUARY 18, 2013
by Jason Miller Let me reiterate; if you see the ad below or any similar ad, run like hell. This is the absolute worst example of a Facebook Marketing Webinar that I have ever seen. I guess I shouldn’t be surprised because just like any other hot trend in business, there are those seeking to take advantage of folks and make a quick buck. I am just a bit surprised that it can happen so easily in the day and age of the self-educating buyer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 11, 2013
by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. Here are some of the responses I got: RT @ jonmiller : Thought leadership can be in content used for content marketing, but not all content marketing has thought leadership ~ME. — AcquireB2B (@AcquireB2B) February 7, 2013.
Adobe Experience Cloud Blog
FEBRUARY 22, 2013
by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy.
Adobe Experience Cloud Blog
FEBRUARY 5, 2013
by Jason Miller It’s never going to stop. There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. And that’s OK. Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light.
Adobe Experience Cloud Blog
FEBRUARY 19, 2013
by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to align your people, process, and technology. And how do you get there? Marketing automation technology can help. In this post, I’ll share some of the basics about this important technology. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adobe Experience Cloud Blog
FEBRUARY 7, 2013
by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition. I think that sucks, but there is an enormous budget deficit (imagine that) that the USPS needs to close.
Adobe Experience Cloud Blog
FEBRUARY 4, 2013
by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust.
Adobe Experience Cloud Blog
FEBRUARY 12, 2013
by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to know about marketing automation. Let’s do an exercise. Raise your hand if your company has the ability to send marketing emails. I mean it. Don’t just read along – really, raise your hand.
Adobe Experience Cloud Blog
FEBRUARY 28, 2013
by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. The term then started to decline in usage, reaching a low point in 2007 before slowly rising again. Today its back up near the 2004 peak. What is the history?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
FEBRUARY 13, 2013
by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. I had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions.
Adobe Experience Cloud Blog
FEBRUARY 20, 2013
by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear? When we were creating our new Definitive Guide to Marketing Automation , I interviewed various thought leaders in the industry and asked them all the key question of “What should you focus on when selling marketing automation to your executive team and wh
Adobe Experience Cloud Blog
FEBRUARY 1, 2013
by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. They could access the information they wanted on their own online, anywhere and at any time. And they could delay engaging with selling representatives until they knew as much (or more) than the salesperson did.
Adobe Experience Cloud Blog
FEBRUARY 6, 2013
by Dayna Rothman There is a lot of discussion about buying marketing automation, but we less often we see information about implementation strategies and what to do after go-live. Implementing a marketing automation solution is just the beginning to achieving marketing greatness. So many companies choose a technology and get everyone psyched for huge changes, only to lose steam.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
FEBRUARY 25, 2013
by Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation. The core idea of the series is that implementing marketing automation software is only the beginning; you really need to align your people, processes, and technology in order to really be successful. If you haven’t seen the first post, How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop , be sure to give it a read.
Adobe Experience Cloud Blog
FEBRUARY 14, 2013
by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level.
Marketing Insider Group
FEBRUARY 21, 2013
In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing.
Marketing Insider Group
FEBRUARY 5, 2013
In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing. But now I want to continue to bring in ideas from the greatest minds, the thought leaders and the social business innovators in our industry.
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Marketing Insider Group
FEBRUARY 12, 2013
In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that the customer and the content is king.
Marketing Insider Group
FEBRUARY 19, 2013
Our Future of Marketing interview series continues with Steve McKee. Steve is the author of When Growth Stalls , the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork. You can follow Steve on Facebook , Twitter and LinkedIn. In our last interview, Doug Kessler talked about creating a content culture.
Marketing Insider Group
FEBRUARY 7, 2013
If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this Future of Marketing series, we are looking for the guidance and advice from the best minds in our industry.
Marketing Insider Group
FEBRUARY 28, 2013
Every day, we are seeing more overlap between marketing and technology. Between science and art. And between data and insights that lead to better marketing techniques. This post hits on all those topics and asks if Big Testing is the future of marketing. In our last Future of Marketing interview, Daniel Newman proposed that customer experience would drive the future of marketing.
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Marketing Insider Group
FEBRUARY 14, 2013
Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and the future of search.
Duct Tape Marketing
FEBRUARY 19, 2013
photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. What I was describing more than anything was a mindset shift or maybe even the strategic approach to sales that must exist these days. What I want to address today are the practices, some not always associated with sales jobs, required to excel in the new sales environment.
Duct Tape Marketing
FEBRUARY 11, 2013
The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process. photo credit: lissalou66 via photopin cc. Selling has always required dexterity, and successful sales professionals have always practiced this, but today’s sales environment demands that a sales professional also develop and practice disciplines more closely aligned with tr
Duct Tape Marketing
FEBRUARY 8, 2013
A few weeks ago I started a series of posts I’m calling Recover You. The series is focused on practices and habits that I believe lead to a healthier mind, body and spirit, a healthier business and ultimately a healthier economy. You can catch the entire Recover You series here. photo credit: emdot via photopin cc. Business is noisy. A typical day might involve dozens of conversations, meetings, decisions, tasks and insights.
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