Adobe Experience Cloud Blog
JUNE 27, 2014
'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. But we aren’t just in it for the team rivalry – we’ve also been fascinated by the ads. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media.
Marketing Insider Group
JUNE 19, 2014
'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world.
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Duct Tape Marketing
JUNE 20, 2014
'How to Be Everywhere Through Marketing Automation Magic written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jan Marciniak – Enjoy! photo credit: Jiuck cc. When marketing your business you have a lot of ends to meet. Your goal should always be to systemize your marketing campaigns in a way that their success is repeatable and the process can be carried out by almost anyone.
Neil Patel
JUNE 5, 2014
Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites
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Adobe Experience Cloud Blog
JUNE 25, 2014
'Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on consumer conversations.
Adobe Experience Cloud Blog
JUNE 23, 2014
'Author: Hana Abaza Any marketer worth her salt is results driven. Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two ke
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JUNE 20, 2014
'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. I thought of myself as the technology sheriff. I policed the policies. I secured the security. But more importantly, I made life hard for people like you. And by “people like you,” I mean people who weren’t in IT. People in sales, people in marketing. You snuck in unauthorized smartphones.
Adobe Experience Cloud Blog
JUNE 18, 2014
'Author: Maggie Jones With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving.
Adobe Experience Cloud Blog
JUNE 17, 2014
'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.
Adobe Experience Cloud Blog
JUNE 16, 2014
'Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adobe Experience Cloud Blog
JUNE 13, 2014
'Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want a redesign to recharge sales? In that case, I’m glad you found this blog post before you started. Because I want to show you why the traditional website redesign process is a dangerous trap that can cause you pain and lost revenue.
Adobe Experience Cloud Blog
JUNE 12, 2014
'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a lot can happen in a single night of viewing (Red Wedding, anyone?). This season has been a particularly riveting one, as the Lannisters, Tyrells, and Starks circle ever closer to the Iron Throne, Petyr Baelish makes some surprising plays for power, and rumors of Daenrys Targaryen’s dragons become credible even in distant King’s Landing.
Adobe Experience Cloud Blog
JUNE 11, 2014
'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Create engaging experiences tied together across channels and time at scale. Drive conversions and get insight into spend and effectiveness.
Adobe Experience Cloud Blog
JUNE 3, 2014
'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. And virtual events are a great way for them to obtain all of the great information they can get from a traditional conference, but without the high cost. Plus, virtual events are often more convenient, as attendees don’t have to travel and be stuck in a convention center or hotel all day.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
JUNE 26, 2014
'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before.
Adobe Experience Cloud Blog
JUNE 6, 2014
'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A lot. You are the first websites that I visit in the morning and the last websites I check at night. I bookmark you, share your stories on my Facebook page, and compulsively consult you on my phone all day. Some of my friends and loved ones feel jealous of the time that I spend with you, but they realize nothing will drive us apart.
Adobe Experience Cloud Blog
JUNE 10, 2014
'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. But because this transformation happened so quickly, many marketers are still playing catch-up when it comes to optimizing mobile experiences for their customers. And so, to help marketers improve the quality of their audience’s mobile interactions, I decided to put together a list of my own most pivotal mobile experiences from a consumer sta
Adobe Experience Cloud Blog
JUNE 5, 2014
'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. We think that she elevates so-so movies (like Man of Steel or Julie & Julia ) and she makes good movies great. We identify with her even when she portrays someone we know nothing about in real life. And looking into her eyes in movies like Junebug or Sunshine Cleaning gets us a little misty-eyed.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
JUNE 9, 2014
'Author: Phil Fernandez So is the IT department a friend of the marketer, or not? It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” At some point – this has to change.
Adobe Experience Cloud Blog
JUNE 2, 2014
'Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. Our basic value proposition was all about making it easy to send large files without having to deal with email attachment size limits or using FTP clients that are too co
Marketing Insider Group
JUNE 2, 2014
'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth.
Marketing Insider Group
JUNE 23, 2014
'Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days! As NewsCred’s newly appointed Head of Strategy, I was honored to speak on the company’s behalf for the first time at the New York City meeting of the ef2b35 ;">Argyle Summit. “One common theme of this event has been change,” I said after joking that I was the only thing standing between the hungry crow
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Marketing Insider Group
JUNE 16, 2014
'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The NYT’s analysis of its own Digital Innovation also became one of the most talked about reports in digital media, marketing, and even in technology circles.
Marketing Insider Group
JUNE 25, 2014
'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc. - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull. Ed Catmull is the President and Co-Founder (along with Steve Jobs) of Pixar and also President of Disney Animation Studios.
Marketing Insider Group
JUNE 4, 2014
'Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. 10+ years ago, Demand Generation was a phrase people rarely used, and even rarer were the people who understood it.
Marketing Insider Group
JUNE 11, 2014
'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. When I moved from sales into marketing, my aim was to help more customers – more than one at a time. I have talked about how I believe marketing has a marketing problem. And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new rel
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Duct Tape Marketing
JUNE 9, 2014
'5 Tools to Make Your Email Smarter, Faster, Better written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I believe that email is with us for a while longer. Despite the attempts of well meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. photo credit: tompagenet via photopin cc.
Duct Tape Marketing
JUNE 26, 2014
'10 Ways to Build Your Email List – the Right Way written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Krista Bunskoek – Enjoy! . photo credit: Flickr. Think email marketing is dead? Think again. Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received.
Duct Tape Marketing
JUNE 5, 2014
'Marketing Automation: What is it and Why Should I Care? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Scott Thomas – Enjoy! . Marketers, meet your secret weapon: marketing automation. Only recently, has this underutilized method of demand generation been brought to the forefront of public attention.
Duct Tape Marketing
JUNE 4, 2014
'The Benefits of Building, Joining or Growing a Mastermind Group written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Bill Hibbler. photo credit: learningexecutive via photopin cc. Anyone who has read Napoleon Hill’s often cited business classic, Think and Grow Rich will be familiar with the business use of something called a Mastermind Group.
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