Hubspot Marketing
DECEMBER 28, 2016
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.
Adobe Experience Cloud Blog
DECEMBER 21, 2016
Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.
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Sprout Social
DECEMBER 28, 2016
With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration.
Marketing Insider Group
DECEMBER 5, 2016
I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rock Content
DECEMBER 8, 2016
Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute.
Duct Tape Marketing
DECEMBER 15, 2016
Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing. Today everybody can publicly give a thumbs up or down to each customer experience. Whether you’re an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. While negative reviews can certainly impact business, it’s second only to having none at all.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
DECEMBER 15, 2016
Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.
Sprout Social
DECEMBER 19, 2016
When you think of brands like Starbucks or Chipotle, you’ll notice a common theme. Each has a loyal following of customers that trust and love them so much, they’re willing to stick with the brand through all highs and lows. That’s because these brands know how to build strong customer relationships. Think back to the food sickness incident Chipotle had in 2016.
Marketing Insider Group
DECEMBER 9, 2016
For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author of over 55 marketing books (translated into more than […]. The post Weekend Reading: “Marketing 4.0” by Philip Kotler appeared first on Marketing Insider Group.
Rock Content
DECEMBER 5, 2016
If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Parents, significant others and even landlords can be major obstacles in letting a canine friend move into your home. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Duct Tape Marketing
DECEMBER 13, 2016
Page One on Google Is Your New Business Card written by John Jantsch read more at Duct Tape Marketing. Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most awesome thing since people started using the word awesome – Google you they will and what they find is all p
Hubspot Marketing
DECEMBER 14, 2016
Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.
Adobe Experience Cloud Blog
DECEMBER 13, 2016
Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. The night before the event began, Terminus hosted the #ABMies awards ceremony, with opening remarks from Sangram Vajre , CMO and Co-founder of Terminus and Founder of #FlipMyFunnel, a moving presentation from the non-profit organi
Sprout Social
DECEMBER 20, 2016
Does Twitter still work for small businesses? How can you get your Tweets seen? Should you invest time into it? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to. As Twitter grew and more brands jumped on board, competition became more fierce.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
DECEMBER 1, 2016
Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […].
Rock Content
DECEMBER 7, 2016
Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hard. Here’s one example: And another: Responses like that are not exactly what a marketing or corporate communications team envisions when they pitch a live Q&A to boost engagement and build trust with customers a
Duct Tape Marketing
DECEMBER 9, 2016
5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing. There’s a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call centers. While those tools can certainly help large corporations feel more connected to their clients — perhaps increasingly so through automation and social media “bots” to jump on quick replies — there are still few substitutes for human inter
Hubspot Marketing
DECEMBER 7, 2016
Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the c
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Adobe Experience Cloud Blog
DECEMBER 12, 2016
Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention.
Sprout Social
DECEMBER 14, 2016
In order to drive in-store traffic offline, nowadays you have to execute your strategy online. It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Change isn’t a bad thing–it’s quite the opposite.
Marketing Insider Group
DECEMBER 11, 2016
Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […]. The post The Future of Social Media appeared first on Marketing Insider Group.
Contently B2C
DECEMBER 9, 2016
Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one. According to data from an August 2016 report by Nielsen and Newlio, over half of people fed a pre-roll video will skip it—and that’s just one of the popular avoidance tactics.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
DECEMBER 2, 2016
Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing. Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group.
Hubspot Marketing
DECEMBER 6, 2016
There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.
Adobe Experience Cloud Blog
DECEMBER 9, 2016
Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.
Sprout Social
DECEMBER 7, 2016
We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews.
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Marketing Insider Group
DECEMBER 15, 2016
I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. (Kidding) When it comes to creating effective email marketing […]. The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group.
Rock Content
DECEMBER 14, 2016
2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital news profitable. . Publishers are facing two major issues when it comes to turning digital news into dollars: People assign low monetary value to digital news because so much of it is available for free.
Duct Tape Marketing
DECEMBER 1, 2016
The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing. Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company , evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall customer satisfaction than measuring happiness based on individual interactions.
Hubspot Marketing
DECEMBER 22, 2016
The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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