Hubspot Marketing
OCTOBER 2, 2019
When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete.
Adobe Experience Cloud Blog
OCTOBER 4, 2019
What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned strategies that help them beat their opponents.
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Adams & Knight Marketing
OCTOBER 8, 2019
CTRs. CPCs. ERs. CPMs. It's an alphabet soup of marketing analytics out there. Which ones should you pick to track the performance of your campaigns? CEO, Jill Adams gives sound guidance for marketers—and clears up confusion—in the Hartford Business Journal. Read the article here.
Neil Patel
OCTOBER 29, 2019
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hootsuite
OCTOBER 28, 2019
What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.
Sprout Social
OCTOBER 24, 2019
While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). The addition of social media meant that companies now had another way to connect with their consumers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
OCTOBER 10, 2019
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.
Marketing Insider Group
OCTOBER 1, 2019
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action.
Neil Patel
OCTOBER 22, 2019
Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.
Hootsuite
OCTOBER 15, 2019
Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list of famous people through an Instagram audit, and it turns out that everyone from Ellen to Taylor to Ariana has an outrageous percentage of fake Instagram followers—49% fake, 46%, and 46%, respectively. Source: IG Audit. Granted, Ms.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
OCTOBER 10, 2019
If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there ? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.
Hubspot Marketing
OCTOBER 9, 2019
If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google.
Search Engine Journal
OCTOBER 15, 2019
Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.
Marketing Insider Group
OCTOBER 8, 2019
Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as well as your official brand accounts.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Neil Patel
OCTOBER 8, 2019
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.
Hootsuite
OCTOBER 8, 2019
Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.
Sprout Social
OCTOBER 10, 2019
Have you noticed your Facebook engagement has been on a downward spiral lately? There’s no need to panic. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm.
Hubspot Marketing
OCTOBER 17, 2019
As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
OCTOBER 22, 2019
The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 28, 2019
Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads. If your content marketing strategy is more New Coke than the moneymaker it should be, read on. We’ll show you how to fix it. What consumers want is more information, truthful information, as in “How does it taste?
Neil Patel
OCTOBER 1, 2019
Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.
Hootsuite
OCTOBER 3, 2019
Are you a social media manager , responsible for your social media posts? Got a degree in English? Literature? Journalism? No? Don’t fret. It’s. Not. Required. You can edit (and write) what you need for your posts, for your business, for your fans and followers. Just as you are. As you know, the word (good or bad) can unleash itself with flurry and fury online.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Sprout Social
OCTOBER 10, 2019
With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.
Hubspot Marketing
OCTOBER 17, 2019
How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". (Glossier, I'm looking at you.). We've all been there. The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned.
Content Marketing Institute
OCTOBER 14, 2019
A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 7, 2019
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Neil Patel
OCTOBER 15, 2019
The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online.
Hootsuite
OCTOBER 10, 2019
Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. So you can look like a pro.
Adobe Experience Cloud Blog
OCTOBER 28, 2019
In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.
Hubspot Marketing
OCTOBER 25, 2019
Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social media giants such as Twitter or LinkedIn. That's a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand?
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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