Hubspot Marketing

JULY 28, 2017

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing. but what's the Internet of Things ? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet.

Digital Marketing 145

Digital Marketing Transform Customer Journey Marketers 145

Adobe Experience Cloud Blog

JULY 31, 2017

Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers? Instead, marketing and sales pros must dig deeper to uncover what can truly set initiatives apart.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Marketing Insider Group

JULY 24, 2017

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group.

Marketing 112

Marketing Marketers 112

Rock Content

JULY 31, 2017

Sales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable. Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1.

Thought Leadership 90

Thought Leadership eBook Marketers Marketing 90

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Transform

Duct Tape Marketing

JULY 5, 2017

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing. Marketing podcast with Sally Hogshead. Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead , fascination.

Communications 78

Communications Branding Marketing Marketers 78

Zumvu

JULY 21, 2017

Regardless of the total number of pages, nature and complexity of functionalities in a website, every live URL is at the risk of being hacked. You can't assume your site is less susceptible to wicked attempts.

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Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy.

Branding 134

Branding Thought Leadership Marketers Marketing 134

Marketing Insider Group

JULY 10, 2017

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

Marketing 111

Marketing Marketers Content Marketing 111

Hubspot Marketing

JULY 21, 2017

Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now. We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications.

User-Generated 144

User-Generated SEO Customer Place 144

Adobe Experience Cloud Blog

JULY 27, 2017

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again.

Thought Leadership 134

Thought Leadership Email Marketing Promotion Branding 134

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Adobe Experience Cloud Blog

JULY 25, 2017

The hottest ticket on Broadway, even after two years at Richard Rodgers Theatre, is still Lin-Manuel Miranda’s Tony Award winning Hamilton. Not only has the show attracted a stellar list of celebrity audience members and won 11 prestigious Tony Awards, but now with productions in New York, Chicago, and London, as well as not one but TWO National Tours with stops scheduled across the country we, “normal people,” finally have the chance to maybe snag a ($400) ticket, if we’re lucky.

New Markets 134

New Markets Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JULY 24, 2017

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products.

Transform 134

Transform Thought Leadership Analytics Education 134

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in.

Management 134

Management Thought Leadership User-Generated Content Marketing 134

Adobe Experience Cloud Blog

JULY 20, 2017

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Thought Leadership 134

Thought Leadership Analytics User-Generated Promotion 134

Adobe Experience Cloud Blog

JULY 18, 2017

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will tell you horror stories about keyword density and link farms.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

JULY 17, 2017

If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Adobe Experience Cloud Blog

JULY 14, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. 1.

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Whitepaper Thought Leadership Communications Product 134

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

JULY 13, 2017

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale.

Market Trends 134

Market Trends Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn,

Customer 134

Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

JULY 11, 2017

Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over.

Branding 0

Branding Entertainment Thought Leadership Marketers 0

Adobe Experience Cloud Blog

JULY 10, 2017

Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. They are communication tools that help you establish a connection with your audience.

Branding 134

Branding Direct Mail Entertainment Thought Leadership 134

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Marketing

Adobe Experience Cloud Blog

JULY 7, 2017

What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale.

Thought Leadership 134

Thought Leadership User-Generated CRM Market Research 134

Adobe Experience Cloud Blog

JULY 6, 2017

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest is critical, but having one-on-one conversations with every member of your audience is very difficult to scale.

Outbound Marketing 134

Outbound Marketing Communications Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next.

User-Generated 134

User-Generated Marketers Marketing Thought Leadership 134

Hubspot Marketing

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is , viewers will consistently drop off and stop watching, in most cases.

Product 111

Product Logistics Inbound Marketing Video Marketing 111

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Marketing Insider Group

JULY 31, 2017

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Content Marketing 111

Content Marketing B2C Marketers Marketing 111

Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Marketing Plan 111

Marketing Plan Marketers Marketing Management 111

Marketing Insider Group

JULY 17, 2017

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […].

Event Marketing 108

Event Marketing Branding Marketing Marketers 108

Marketing Insider Group

JULY 25, 2017

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. If you don’t want your hard earned web traffic to slip through your fingers […]. The post The Ultimate Guide for Creating Powerful Landing Pages for Your Brand appeared first on Marketing Insider Group.

Branding 107

Branding Product Marketing Marketers 107

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding