Adobe Experience Cloud Blog
MAY 16, 2010
These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success.
Marketing Insider Group
MAY 17, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 17, 2010 Subscribe The #1 Way to Improve Customer Loyalty and Satisfaction Share I have stated many times that the role of marketing is to help our companies gain and keep customers.
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Adobe Experience Cloud Blog
MAY 13, 2010
Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Repeated phone calls: There’s a firm line between nurturing a sales lead and harassing a prospect that all marketers have to respect.
Adobe Experience Cloud Blog
MAY 24, 2010
Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers.
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Adobe Experience Cloud Blog
MAY 23, 2010
There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. We are all still finding our best ways to incorporate social media into our marketing, and with these 9 must-read social media thought leader interviews, B2B marketers can formulate a solid plan of action. . 1.
Adobe Experience Cloud Blog
MAY 19, 2010
These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MAY 27, 2010
Since the idea of Marketo popped into the minds of Marketo’s founders, Jon Miller and Phil Fernandez, marketing accountability was at the center of their thoughts. While many marketers think about reporting and analytics as necessary evils, Jon and Phil think about how properly measuring campaign success and capturing which lead sources are likely to turn into won deals allows marketers to get credit for all their hard work, providing visibility past the marketing department through to the
Marketing Insider Group
MAY 17, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 17, 2010 Subscribe The #1 Way to Improve Customer Loyalty and Satisfaction Share I have stated many times that the role of marketing is to help our companies gain and keep customers.
Marketing Insider Group
MAY 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.
Adobe Experience Cloud Blog
MAY 25, 2010
While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect? Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
MAY 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Share As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do.
Adobe Experience Cloud Blog
MAY 10, 2010
In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. I did not read the article at the time, but did stumble upon it about a year ago. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card.
Adobe Experience Cloud Blog
MAY 7, 2010
Image compliments of [link]. At the end of the MarketingProfs B2B Marketing Forum, a session was held to discuss ideas generated during the event. Since the session, our team has been thinking about how to implement many of these great ideas. . Here are the first few we are working on: You need an editorial calendar for your content creation. Action: This type of calendar ensures you have the right content at the right time.
Marketing Insider Group
MAY 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 10, 2010 Subscribe Social Media and the Case for Marketing Optimism Share Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
MAY 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 10, 2010 Subscribe Social Media and the Case for Marketing Optimism Share Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations.
Marketing Insider Group
MAY 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Share As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do.
Marketing Insider Group
MAY 12, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 12, 2010 15 Subscribe 5 Steps to Achieve Lead Generation ROI Share While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.
Adobe Experience Cloud Blog
MAY 12, 2010
Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. The slightly disturbing stat, reporting how 20% of legitimate email never reaches the inbox, should make you want to give this paper a quick read through.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
MAY 14, 2010
I recently read an article by Karen Gedney of ClickZ. It’s not the latest article out there, but it does a great job explaining how B2B companies should design their email’s for deliverability. The key point from the article is: keep it simple! Tips include: Avoiding Flash: Because embedded flash doesn’t work consistently with most email clients, you can forgo using flash and other design elements.
Adobe Experience Cloud Blog
MAY 11, 2010
Poor email deliverability affects your company’s reputation and, in effect, influences your company’s ability to drive revenue. And in a highly competitive B2B industry, reputation and reliability are everything. In this post I’ve included my top five resources to help you improve email deliverability. Email Experience Council : The email marketing arm of the Direct Marketing Association provides best practices for email and digital marketing.
Adobe Experience Cloud Blog
MAY 3, 2010
Last week, I introduced the idea of marketing forecasting and introduced six steps for marketing forecasting done right. This week, I will explore more detailed elements of the six step marketing forecasting methodology, beginning by discussing why it is so important to develop a rigorous model of the various stages of your company’s revenue cycle. Why Have A Marketing Forecasting Methodology?
Marketing Insider Group
MAY 5, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 5, 2010 Subscribe The Objectives for the B2B Marketing Insider blog Share Since I think it is important to set objectives, I am going to lay them out here.
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Marketing Insider Group
MAY 5, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 5, 2010 Subscribe The Objectives for the B2B Marketing Insider blog Share Since I think it is important to set objectives, I am going to lay them out here.
Adobe Experience Cloud Blog
MAY 4, 2010
One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week. We’re hearing, sharing, and creating exciting new ideas of how to make the revenue cycle be better. Marketing Automation really seems to be breaking out, and with it comes an entire reinvention of sales and marketing alignment, best practices, and ideas of how to more acutely define the revenue funnel and the sales cycle. .
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