Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new

Thought Leadership 133

Thought Leadership Marketing Mix Product Education 133

Marketing Insider Group

NOVEMBER 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new

Thought Leadership 132

Thought Leadership Marketing Mix Product Education 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements.

Whitepaper 126

Whitepaper User-Generated Marketing Marketers 126

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Transform

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth. As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners.

Finance 119

Finance Customer Thought Leadership Education 119

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

Dreamforce is less than a month away- and everyone is starting to get pretty excited. If this is your first time attending, get ready for a great week ( plus, check out these first timer tips from Andrew Sinclair). And for those of you that have been to a previous Dreamforce, be excited for an even bigger and more spectacular event. To kick off the fun, I thought I would put together a list of things you probably didn’t know about this year’s event: There shouldn’t be lines for breakout sessio

Price 116

Price Place Product Marketing 116

Adobe Experience Cloud Blog

NOVEMBER 19, 2010

In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. In this post, we will summarize the basics. First off, how do you define content marketing? What is it? Content marketing is the creation and sharing of content for the purpose of promoting a product or service.

Content Marketing 102

Content Marketing Thought Leadership Marketing Marketers 102

Adobe Experience Cloud Blog

NOVEMBER 10, 2010

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. In this video, we discussed how a model can help define and manage how a potential customer proceeds through various qualification, opportunity and revenue stages to become an actual customer.

Management 101

Management Education Product Customer 101

Adobe Experience Cloud Blog

NOVEMBER 9, 2010

Sales and marketing are in the process of rapid evolution, changes driven by both market pressures and improved technologies. Some have dubbed the new business paradigm as Sales 2.0 , or Sales and Marketing 2.0. The new vision is one that has improved alignment between sales and marketing departments, shared goals, and a better understanding of customers.

Marketing 98

Marketing Marketers Customer 98

Adobe Experience Cloud Blog

NOVEMBER 4, 2010

“Marketing has always been a grueling and competitive sport – not unlike running a marathon.With the changes in the buying process, in media and technology, and managing expectations, it’s like running a marathon as the ground shifts beneath your feet. What was already difficult, is becoming increasingly difficult. If you’re going to do it without measurement, it’s like running a marathon, in an earthquake, blindfolded.&# – David Raab.

Marketing 98

Marketing Marketers Management Branding 98

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Management

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic.

User-Generated 96

User-Generated CRM Product Management 96

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

I was recently thinking about Harvard economist Michael Porter’s Competitive Advantage: Creating and Sustaining Superior Performance, and in particular, his idea of the Value Chain. Porter’s Value Chain concept is a way to assess a company by separating it into “strategically relevant activities” in order to better understand how well processes function and perform across business units and how that impacts costs and revenue.

Product 95

Product Transform Manufacturing Management 95

Adobe Experience Cloud Blog

NOVEMBER 1, 2010

To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. Evan started off with some interesting and scary statistics of why marketing and sales alignment is so important in your organization.

Marketing 91

Marketing Marketers Customer 91

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Geeks and Artists unite! In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Marketing is part of the organization that is now held accountable for revenue. Marketing is both an art and science. How do we create the perfect mix? Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs.

Marketing 90

Marketing Marketers 90

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

NOVEMBER 15, 2010

Marketo’s CEO, Phil Fernandez was invited, once again, to share his thoughts on the weekly SLMA Radio show. In case you missed it, download the recording here or read below for a quick summary. Phil was recently inspired by reading Michael E. Porter’s book, Competitive Advantage: Creating and Sustaining Superior Performance , which talks about the value change in business, and how business needs to change their processes as well as understand the investments that are associated with these proce

CMO 90

CMO Promotion Product Marketing 90

Adobe Experience Cloud Blog

NOVEMBER 11, 2010

I’m pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. She’s worked with some of the most successful B2B companies including IBM, Avid, CA, Constant Contact, and Lotus, and has published in HBS Working Knowledge, MarketingProfs, and Mass High Technology.

Management 87

Management Customer Marketing Marketers 87

Marketing Insider Group

NOVEMBER 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy your precious time and budget into marketing programs that work.

Marketing Mix 81

Marketing Mix Telemarketing Customer loyalty Thought Leadership 81

Marketing Insider Group

NOVEMBER 4, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 4, 2010 2 Subscribe How To Shorten The B2B Buyer Cycle With Landing Pages Share The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

NOVEMBER 4, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 4, 2010 2 Subscribe How To Shorten The B2B Buyer Cycle With Landing Pages Share The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

NOVEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

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Marketing

Marketing Insider Group

NOVEMBER 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

Telemarketing 74

Telemarketing B2C Customer loyalty Marketing Mix 74

Marketing Insider Group

NOVEMBER 2, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 2, 2010 Subscribe November: The Five Links You Need Share Halloween is over and with the turning of the calendar page to November, there are many changes taking place.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71