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by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social is an essential channel for the modern marketer to have a presence, but it can’t become the number one revenue driver all by itself.
In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. And that is the importance of relationships, and the ability to communicate with people.
Today’s guest post is from Duct Tape Marketing Consultant Sean D’Souza. – Enjoy! Image Credit: Sean D’Souza. I rem ember flying to Pittsburgh in the year 2004. It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy this product?
by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. The cool part about Vine is not only can you do a regular video stream, but you can also create a stop motion video tying together split second clips.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing messages. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out?
by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up.
by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Working with a strong agency partner, either by outsourcing the entire solution to them, or using their skills on the marketing side of things can significantly shorten the time for success and improve overall results. Agencies have evolved and are well versed in helping customers tackle many of the problems that modern marketers face today.
by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Working with a strong agency partner, either by outsourcing the entire solution to them, or using their skills on the marketing side of things can significantly shorten the time for success and improve overall results. Agencies have evolved and are well versed in helping customers tackle many of the problems that modern marketers face today.
by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.
by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile. Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as
by Jason Miller So you want to host a Google hangout? Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. I have read the top posts out there and distilled all of the important stuff down to a simple five step process saving you time and frustration.
by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love. Can you believe that Facebook’s Timeline feature is nearly a year old? 12 months later, small businesses are still trying to figure out how to use the visually-driven and slightly complex design to its full advantage.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
by Dayna Rothman The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach. Now marketers can nurture leads until they are ready to buy, send only the hottest leads to sales, and deliver results to the executive team.
by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. We met marketing interns and CEOs and all levels in between; spoke to marketers from every industry; and networked with marketers from large companies with 10,000+ employees and small companies with fewer than 10.
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. Marketing metrics often go wrong, so what’s the right way to go?
by Jon Miller (@jonmiller) Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are still humans – which means they make decisions based on emotional connections , stored memories, images and feelings more than rational evaluations. This is about your brand in general, but there is also a strong connection to how you market your company.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
by Jason Miller “This Is Spinal Tap” is a 1984 rock and roll musical “mockumentary” directed by Rob Reiner about the fictional heavy metal music band Spinal Tap. The movie satirizes the wild behavior and musical pretensions of hard rock and heavy metal musicians. It’s filled with pitch-perfect one liners from the band and cast of characters as they tour America and prepare for the release of their comeback record.
by Dayna Rothman Today’s guest post is from Marlin Gilbert, Industry Head of Advertising and Sales at Google. Marlin manages a team responsible for B2B Technology clients nationally. He holds a BA from Stanford University and an MBA from Harvard Business School. Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing.
by Heidi Bullock Marketing automation is a great solution to help drive your business. Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities. They are increasingly spending more dollars on technology to support these activities, and in the near future may even out pace CIOs on technology spend.
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
by Dayna Rothman Mani Iyer is CEO of Kwanzoo, a cloud-based platform for building and running rich media campaigns that accelerate & optimize demand across all online channels (email, website, social, display, re-targeting & mobile). Enterprise marketers today constantly seek new and creative ways to engage, qualify and convert prospects online.
by Dayna Rothman There are so many moving parts to today’s marketing landscape. Whether it’s thinking about how to build relationships with buyers, how to leverage the newest social media tool, or how to tie marketing effort to revenue , the modern marketer has a lot on her mind. How does she juggle the complex buyer journey with delivering results to the C-suite?
by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as the future of marketing automation and it’s key benefits over an Email Service Provider (ESP). I had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions.
What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. Sandra is our honored guest in today’s Future of Marketing interview series where we have covered topics such as Creativity , Big Data , Customer Experience , Thought Leadership , Culture , Technology , and so much more.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the Future of Marketing. In our last interview, Drew Davis offered guidance on how to move from branded content to a content brand. Previous interviews covered the Customer’s brand , Marketing Creativity , Big Data , Big Testing , Customer Experience , Thought Leadership , creating a Content Culture , the roles of Content and Technology , the Future of Search
Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Previous interviews covered Marketing Creativity , Big Data , Big Testing , Customer Experience , Thought Leadership , creating a Content Culture , the roles of Content and Technology , the Future of Search , the Science of Marketing , the rise of Content Brands and we asked whether the customer or the Content is King.
In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. We also cannot forget the importance of getting back to the basics of marketing. We need to stay focused on the power of ideas and the creativity required to make a human connection between our brand and our customers.
Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? In our previous interviews on the future of marketing, we looked touched on topics such as Marketing Fundamentals , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more… Today’s interview is with L
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of mar
In all likelihood you’re familiar with the term “bucket list” made extremely popular from the 2007 Morgan Freeman, Jack Nicholson film by the same name. photo credit: peasap via photopin cc I hear this concept, making a list of all the things you want to do before you die, tossed around in entrepreneurial circles frequently and it occurred to me that there’s another kind of bucket list that actually might be more important in business.
I’m guessing the headline for this post brought you here for one of two reasons – you were curious or you were dismayed by the thought of it. And I’m okay with either, but one of you is going to be disappointed. photo credit: Stuck in Customs via photopin cc See, technology has indeed brought us to the point where we can actually run a business, sell a product and serve a customer without the need for human interaction.
It is guest post day here at Duct Tape Marketing and today’s guest is Chris Goward – Enjoy! As a growing business, you need more than just a basic website to be successful on the Internet. You need a website that serves prospective clients and clearly communicates why they should buy from you. Your website needs to work hard. In short: you need more than just traffic; you need conversions!
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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