Adobe Experience Cloud Blog
MAY 23, 2011
by Maria Pergolino According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Either way, it’s not something I want to see on my computer in the morning. And since I don’t think I’m in the minority on this one, it’s probably not something that should be a part of your email marketing.
Marketing Insider Group
MAY 26, 2011
Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. And focusing on internal activities and fighting the latest internal fires instead of solving customer problems is the other side of the same coin.
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Duct Tape Marketing
MAY 23, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John J
Adobe Experience Cloud Blog
MAY 12, 2011
by Andrew Spoeth Content marketing has become a critical component of B2B marketing , but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing. (Note: Click to Enlarge). We don’t think content marketing is replacing traditional advertising, but it sure is getting a bigger piece of the marketing pie than ever before.
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Adobe Experience Cloud Blog
MAY 2, 2011
by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim. And for good reason, as this added functionality brings us a new way to share our content socially. . For those that missed it, Facebook launched a few feature that allows your website or blog visitors to click a button similar to the Facebook Like button.
Adobe Experience Cloud Blog
MAY 18, 2011
by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. Marketo’s webinar, Improving Campaign Results with Search Marketing and Social Media , covers those topics and more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MAY 16, 2011
by Andrew Spoeth Long gone are the days where you acquire a lead and send it automatically to sales. Today, in B2B marketing, constructing a strong lead management system is vital to top line revenue growth, and lead scoring plays a significant role in this. Many B2B sales and marketing teams already have basic lead scoring in place. But to take lead management to the next level, go beyond the foundation you built with your sales team when you determined your ideal target and which activities yo
Adobe Experience Cloud Blog
MAY 5, 2011
by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. Over the last several years, companies have weathered the recession with investments in operational efficiency, and now they are ready to go on the offensive and reap the top line benefits. In this climate, B2B marketing professionals need to be able to quantify what drives revenue — and what doesn’t — more than ever before.
Adobe Experience Cloud Blog
MAY 20, 2011
by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. A 22-year industry veteran with research and product development experience at a variety of enterprise software companies, Smith is responsible for Ventana Research’s overall direction and global research on both the business and technology sides.
Adobe Experience Cloud Blog
MAY 25, 2011
by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate. So instead of going broke, I thought I would see what free books I could find for my new Kindle.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adobe Experience Cloud Blog
MAY 24, 2011
by Phil Fernandez On this blog I have consistently made the point that in today’s radically altered buyer/seller environment, companies need to make equally radical changes in their sales and marketing strategies to continue to grow and prosper. My oft-repeated message is two-pronged. First, businesses today need to transform how they create, manage, and accelerate revenue.
Adobe Experience Cloud Blog
MAY 3, 2011
by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. In this post, I asked a few basic questions: Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less?
Adobe Experience Cloud Blog
MAY 11, 2011
by Andrew Spoeth. “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Edison. Do you consider grumpy customers a blessing or a curse? Thomas Edison brings up a good point that even B2B marketers struggle with today. When dissatisfied customers come knocking, do you shy away from the work it takes to not just resolve the situation but to make lemonade from those lemons, or do you look the other way and hope for a bucketful of new leads to even out
Adobe Experience Cloud Blog
MAY 31, 2011
by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. We know that those who manually request additional information and future communications are more engaged with our brand, and therefore more likely to convert to customers.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
MAY 26, 2011
by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. or who otherwise had a multinational presence. It occurred to me that a possible reason many B2B marketers in the U.S. are not paying attention to these laws is because they don’t sell a product in
Adobe Experience Cloud Blog
MAY 6, 2011
by Andrew Spoeth. Today’s B2B marketing success revolves around the new spirit of collaboration between marketing and sales, and nowhere is this more important than the point where the sales cycle begins – defining the perfect sales lead. There are myriads of technology choices and philosophies on how to generate, nurture and manage leads. However, any or all of these might end up futile if marketing and sales don’t agree on what defines a qualified lead prior to investing in lead generation act
Adobe Experience Cloud Blog
MAY 1, 2011
by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. It was set in a sophisticated yet fun locale, started with drinks, appetizers, and plenty of enthusiastic chit chatting. When we sat down for the dinner and the more formal part of the evening, our SVP of Sales, Bill Binch, got up to say a few words.
Adobe Experience Cloud Blog
MAY 12, 2011
by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
MAY 27, 2011
by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what? Although a well-executed webinar gives reason to celebrate, now is not the time to sit back and relax. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads.
Adobe Experience Cloud Blog
MAY 19, 2011
by Maria Pergolino. On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. What was it? Did it affect me? What needed to change? I spent hours trying to understand everything that was happening, and piece together how these changes would impact my marketing, the marketing of our customers, and even how it would change ho
Adobe Experience Cloud Blog
MAY 15, 2011
by Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. In part 1, we walked through the steps we take leading up to a live event. In today’s post, I’d like to talk about the actual day of the webinar. What do we need to prepare and which steps are undertaken during the event itself to make it a successful one?
Marketing Insider Group
MAY 31, 2011
I’ve recently spoken to a number of small business owners about how to get started in marketing. Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. But if you’re wondering where to focus your efforts to get marketing results for your small business such as leads or brand awareness, then this article might be for you.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Adobe Experience Cloud Blog
MAY 17, 2011
by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads. 1.
Marketing Insider Group
MAY 12, 2011
What is the biggest issue facing Marketers today? Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment. I have spoken and written on this subject a number of times so here I will include all my notes on the subject in one overview post… According to “ The Sales Machine &# author Geoffrey James Sales “Hates&# Market
Adobe Experience Cloud Blog
MAY 10, 2011
by Andrew Spoeth If there is a kink in your revenue cycle, chances are your lead scoring system isn’t what it could be. When you consider that nearly 75% of leads are not sales ready when they first enter your system, any breaks in your lead scoring system can result in significant lost revenue. The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns.
Adobe Experience Cloud Blog
MAY 8, 2011
by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase. Ms. Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. In this webinar, they share tips on implementing Provocation-based Selling, a methodology developed by noted Silicon Valley author, Geoffrey Moore and his associates, Todd Hewlin
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Marketing Insider Group
MAY 10, 2011
Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Over the last week, I received two separate requests to update my predictions for how this year is turning out. So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.
Marketing Insider Group
MAY 17, 2011
A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. Not the fundamental skills that stand behind marketing. You know what I mean – curiosity, strategy, creativity, or whatever your 6th sense is.
Marketing Insider Group
MAY 3, 2011
As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? And this is not just a question for our marketing mix. It also applies to our business at large. As the world becomes more and more connected through social media, mobile technologies and content storage in the clould, we need to take a setep back and ask if our businesses and our le
Marketing Insider Group
MAY 5, 2011
Hate math? What is the ROI of your marketing program? How much should you spend on one channel vs. another? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer.
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