Adobe Experience Cloud Blog

JUNE 8, 2011

by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. A survey conducted by Prof. James B. Oldroyd at MIT , in conjunction with InsideSales.com, showed that waiting even an hour to contact and qualify sales leads can drastically reduce your chances of success. On the other hand, the odds of making contact increased 100 fold if the lead was called within five minutes, versus 30.

Marketing 126

Marketing Marketers 126

Marketing Insider Group

JUNE 9, 2011

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. Today’s buyers are clearly in charge.

Marketers 108

Marketers Marketing Education Content Marketing 108

Duct Tape Marketing

JUNE 17, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John J

Direct Mail 78

Direct Mail Marketers Marketing Communications 78

Adobe Experience Cloud Blog

JUNE 21, 2011

by Maria Pergolino The days of a corporation being able to control every word that goes out about its brand are long gone. And don’t get me wrong; I think it’s for the better. People are smart, and they like making decisions based on the truth, even when not everything that shows up is positive. . That said, sometimes b2b social media comments or posts can cross the line, especially when bad language is involved.

CRM 122

CRM Education Product Branding 122

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Adobe Experience Cloud Blog

JUNE 6, 2011

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Adobe Experience Cloud Blog

JUNE 30, 2011

by Carol Fox There’s nothing more frustrating than struggling to put a top-notch B2B marketing effort together, only to hit a brick wall of poor sales results. Often the wall exists as a function of poor sales and marketing alignment. This isn’t a new dilemma; companies have been dealing with the successful transition of leads from marketing to sales for what seems like forever.

Marketers 115

Marketers Marketing Email Marketing Communications 115

Adobe Experience Cloud Blog

JUNE 14, 2011

by Maria Pergolino To give away or not to give away? For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? For most, the obvious answer is “paid.&# Rather than give away valuable information or content for which time and resources were spent, most companies ask for “payment&# when offering certain content on their websites, usually via a fo

Content Marketing 110

Content Marketing User-Generated eBook Marketers 110

Adobe Experience Cloud Blog

JUNE 24, 2011

by Maria Pergolino True business leaders don’t let fear impede their success. A little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. But too much fear and we’re left petrified. We become afraid of taking the first step, halting future momentum. Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different.

Law 110

Law Marketing Mix New Markets Content Marketing 110

Adobe Experience Cloud Blog

JUNE 22, 2011

by Jon Miller Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model. Yet without using computers or the Internet, Einstein managed to be a prolific content creator who published more than 300 scientific papers and 150 non-scientific ones.

Content Marketing 109

Content Marketing Promotion Branding Management 109

Adobe Experience Cloud Blog

JUNE 13, 2011

by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. You must have a unique and compelling idea that solves a real business problem. You must be able to deliver on that promise by creating an innovative product that meets the needs of your customers. We’ve done that with our market-leading Revenue Performance Management platform – a highly intuitive, easy-to-use suite that enables organizations to attack head-on one of the most critical as

Marketers 109

Marketers Marketing Management Product 109

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Adobe Experience Cloud Blog

JUNE 20, 2011

by Maria Pergolino Today’s B2B marketplace calls for a quick, yet individualized response to the huge consumer appetite for information. But buyers need more than data; they are looking for relationships, too. Hence, the rise of marketing automation. It has now become a must-have tool that B2B marketers shouldn’t do without. This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale.

Whitepaper 107

Whitepaper Fashion Marketers Marketing 107

Marketing Insider Group

JUNE 7, 2011

Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. This year, that show is the Marketing Profs B2B Marketing Forum next week in Boston. While I was excited to sign up, I could have never imagined all these smart folks would be in one place, for the same event.

PR 105

PR Marketers Marketing Analytics 105

Adobe Experience Cloud Blog

JUNE 16, 2011

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t? Do they understand certain fundamentals of business that most overlook?

Health 105

Health Succession Management Management Marketing 105

Adobe Experience Cloud Blog

JUNE 27, 2011

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. But the real question is, are you probing for answers to questions about referral and search engine traffic? If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing.

Analytics 102

Analytics Marketing Mix Marketers Marketing 102

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

JUNE 21, 2011

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? Yup. The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet. And it is causing a revolution in business, in media and in the politics and policies that shape our existence.

Thought Leadership 101

Thought Leadership Entertainment Marketers Marketing 101

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. For me, this was more than just a “where were you when…?&# moment. It was a sign that Twitter had finally gone mainstream and I was no longer one of the few “cool&# kids using the micro-blogging service.

Promotion 99

Promotion Customer Marketing Marketers 99

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing. As a B2B marketer, you may have a limitless supply of tools and channels to drive leads into the top of your funnel.

Analytics 99

Analytics Place Management Customer 99

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. We received a ton of questions after the presentation – so many that we didn’t have time to get to all of them, so I wanted to address several of them here.

Whitepaper 98

Whitepaper Transform Thought Leadership Price 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

JUNE 7, 2011

by Phil Fernandez. Do you remember when you finally realized that Facebook (and social media in general) was more than just a flash in the plan? Was it when you starting receiving daily friend requests from people you hadn’t heard from in years? Or, when you literally couldn’t avoid reading about Facebook in seemingly every news outlet on the planet?

Communications 98

Communications Advertisers Advertising Product 98

Marketing Insider Group

JUNE 30, 2011

Today officially marks the half way point in the year. Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. As you look at your results, how are you doing? Are you on track to meet your plan? Or do you see wasted effort, tactical thinking and a reactionary culture.

Marketing Plan 97

Marketing Plan Inbound Marketing Marketing Mix Marketers 97

Marketing Insider Group

JUNE 14, 2011

I was recently directed back to an article from late last year in Fast Company magazine called The Future of Advertising by Danielle Sacks. In the article, she talks about the impact of the changes that digital technology, social media and real-time expectations are having on the advertising industry. And it got me to thinking about the marketing industry as a whole.

PR 97

PR Marketers Marketing Advertisers 97

Adobe Experience Cloud Blog

JUNE 1, 2011

by Josh Aberant Privacy is experiencing a sea change. The only sensible business response for online B2B marketing companies is to get ready—with change, there’s opportunity. Companies will soon start competing on privacy. There are currently companies in the marketplace that have good privacy practices. Good privacy practices are ones that respect a subscriber’s data and make clear how data is collected, how it is shared and with whom.

Place 95

Place Marketing Marketers 95

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Each session had short case studies followed by a question and answer session. .

Food 94

Food PR B2C Customer loyalty 94

Marketing Insider Group

JUNE 17, 2011

For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover. There was just so much great content and so many amazing people, I was like a kid in a candy store. But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse.

Food 89

Food Social Media Marketing Marketers Marketing 89

Adobe Experience Cloud Blog

JUNE 3, 2011

by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. We also announced the opening of our European headquarters in Dublin, Ireland to expand operations in Europe and support our growing international customer base. .

Management 87

Management Customer Marketing Marketers 87

Adobe Experience Cloud Blog

JUNE 9, 2011

by Carol Fox When you think about it, digital B2B marketing and baseball share some interesting similarities. No, we’re not suggesting you assemble a team of nine marketers to challenge the San Francisco Giants on the baseball diamond. We are, however, suggesting that, much like in baseball, building a successful digital marketing team requires a winning balance of chemistry, talent and strategy.

Digital Marketing 86

Digital Marketing Marketers Marketing Management 86

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Adobe Experience Cloud Blog

JUNE 3, 2011

by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. But as I dig into the details of their business, I find that attributes critical to the success of their deal don’t fit into their current scoring model. Or alternatively, I find they have a scoring model that works, but later in the cycle than the sales rep would like: in other words, the prospects are identified late.

Management 86

Management Product Customer Marketing 86

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. I said it would help us “all get along better&# as we align around customer needs. Recently I was invited to dive a bit deeper on this by Stacey Acevero , Social Media Community Managerof Vocus’ PRWeb. Stacey hosts the weekly twitter chat, #PRWebChat.

PR 85

PR Thought Leadership SEO Marketers 85

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so. I recently got a chance to discuss the survey’s results and their implications for the future of B2B Marketing with Susan McKittrick, an Analyst and Senior Consultant at the Patricia Seyb

Marketing Automation Platform 79

Marketing Automation Platform Marketers Marketing Information Technology 79

Duct Tape Marketing

JUNE 1, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John J

Marketing Strategy 78

Marketing Strategy Shipping Marketers Marketing 78

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding