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by Jason Miller Are you curious to know how marketers’ salaries compare? Marketing as a field produces a large range of salaries. While it is considered taboo to discuss salaries in the workplace, it’s quite interesting to compare salaries across industries and the various factors which can affect a marketers’ wages. For some, marketing salaries are some of the highest around, and the field is expected to continue to expand through 2018.
Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can eliminate product as the starting point.
Effective Planning Is About What to Leave Out This content from: Duct Tape Marketing. Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume. But first, the rules.
by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party. It’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun. Although technically a party, it’s no time to channel your inner Animal House toga days.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms? Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix.
by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it!
by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. For businesses this is great for quick feedback and it’s easy to put together small focus groups.
by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. For businesses this is great for quick feedback and it’s easy to put together small focus groups.
by Jason Miller Marketo was invited to the Twitter for Marketers Event yesterday at the stunningly gorgeous Asian Art Museum in downtown San Francisco. Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter.
by Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays. We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. It’s fun, interactive, and easy to share with your colleagues and friends.
by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? Game theory is a method for analyzing calculated circumstances, such as in games, where a person’s success is based upon choices.
by Maria Pergolino The three As: Algebra, Analytics and Automation. If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. By utilizing math, bigger ideas can be reduced into smaller equations.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Before the eggnog starts flowing, we’ve got 9 reasons why December is a great time to invest in a software solution, especially one in Revenue Performance Management.
I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving. But recently someone asked me when and where Drucker said some of these things, particularly: The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself … The aim of marketing is to make selling superfluous.
by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. After all, most leads these days tend to be generated online. Even so, various companies treat their SEO efforts very differently when it comes to how much they spend on it. Online content marketing makes up most of the advertising budgets of some organizations.
by Jason Miller Did you miss our recent webinar about reaching the social customer? Don’t despair! We recorded the webinar for your viewing pleasure and you can now watch it on demand. Whether you are viewing it for the first time or as a refresher, this insightful webinar is chock full of ideas and strategies to help you engage this new type of customer.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. We do such a great job and we can’t wait to tell our executive teams how many leads we generated in our monthly or quarterly department reviews.
First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! And everyone knows that mobile search will surpass desktop sometime in the next 2 years.
Despite what you may think, email ain’t dead. In fact, it is tied with search engines as the most popular online activity according to the latest Pew Internet survey. And it is still the number one way people share information according to AOL/Nielsen. No, email isn’t dead. It is still very much a thriving aspect of the marketing mix and a key activity in building customer relationships.
by Maria Pergolino You’ve seen guest authors on other blogs, and appearing as a guest writer can increase a post’s marketing effectiveness. But how do you go about asking? That’s where a pitch letter comes in. Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar. For a quick refresher, the webinar recording is now available to view on demand.
One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review.
“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it.
Hey B2B marketers! What did you learn in 2011? And what was the biggest surprise? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Please join us on December 13 th at 4pm ET.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. We were so overwhelmed by the level of engagement and the sheer popularity of this topic, that we decided to post additional questions that were unanswered during the webinar.
I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Maybe there is just something in the human psyche that requires us to count the progress we’ve made, to recognize the success we’ve achieved, to learn what works so we can emulate it and to learn what didn’t work so we can eliminate it.
How and Why to Use Pinterest for Business This content from: Duct Tape Marketing. These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter. Essentially, Pinterest is a social bookmarking site that focuses on images. So, it’s a bit of a mashup of sorts between Delicious and Flickr.
3 Incredibly Useful Reasons to Hire a Coach This content from: Duct Tape Marketing. I’ve been coaching business owners for years. I’ve trained hundreds to be marketing coaches. I believe in the process of strategic thinking, planning and doing, but I had never employed a coach myself. euthman via Flickr CC. Highly paid athletes and performers are really only on stage or in the game for very short amounts of time.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. “This article originally appeared on the OPEN App Center. Visit ww.theopenappcenter.com for more information and resources for streamlining and growing your business.” La Citta Vita via Flickr. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools.
3 Ways to Make Learning Moments Part of Your Culture This content from: Duct Tape Marketing. I had sort of a weird epiphany the other day. We’re always learning, whether we think so or not – even in those moments when we think what we’re doing is teaching. akeg via Flickr CC. For even when we are explaining something, lecturing, training, teaching, speaking, or managing – if we’re present while doing these things – we’re actually learning how to do all of these things better.
How to Use Instagram to Tell and Sell Your Marketing Story This content from: Duct Tape Marketing. Marketing is about telling stories and few things tell a story faster than a picture. In fact, images are growing faster than any other form of shared content online due in large part to the tremendous growth of camera equipped smart phones. Facebook is the world’s largest photo sharing site, but others sites such as Pinterest and, the popular iPhone app, Instagram have also attracted large followi
If This, Then That This content from: Duct Tape Marketing. QUOI Media via Flickr CC. Reaching your goals takes hard work, drive and, more than anything, consistent action that moves you in the direction of your goals. One of the challenges to your ability to take right action is habits – or lack of them. Our habits either take us where we want to go or hold us back perpetually.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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