Adobe Experience Cloud Blog

FEBRUARY 4, 2010

Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers. There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.

Whitepaper 91

Whitepaper Marketers Marketing Education 91

Adobe Experience Cloud Blog

FEBRUARY 8, 2010

For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as: Demand generation. Lead management. Sales and marketing alignment. But for B2B organizations yet to embark on marketing automation, the idea of automating all tasks and workflows in the revenue cycle can be overwhelming.

Marketers 84

Marketers Marketing Education Management 84

Adobe Experience Cloud Blog

FEBRUARY 4, 2010

While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. By following this quick checklist, you will make sure your marketing automation campaigns continue to help leads move through your pipeline and keep your sales team happy.

Thought Leadership 81

Thought Leadership Marketers Marketing SEO 81

Adobe Experience Cloud Blog

FEBRUARY 23, 2010

Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have already started should review to see if their efforts are receiving the attention it should be making sure they have the right pieces in place.

Energy 79

Energy Education Place Customer 79

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Adobe Experience Cloud Blog

FEBRUARY 23, 2010

Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have already started should review to see if their efforts are receiving the attention it should be making sure they have the right pieces in place.

Energy 73

Energy Education Place Customer 73