Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Marketing Insider Group

MAY 30, 2017

Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen. Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing. But most don’t feel like […].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Sprout Social

MAY 2, 2017

Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Duct Tape Marketing

MAY 18, 2017

Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andy Molinksy. Podcast Transcript. I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance it’s calling out to you.

Marketing Automation Platform 78

Marketing Automation Platform CRM Customer Marketing 78

Zumvu

MAY 30, 2017

If you have a business page on Facebook and you are yet to utilize the Messenger for marketing, you are certainly losing a large chunk of the market share.

Marketers 52

Marketers Marketing 52

Adobe Experience Cloud Blog

MAY 25, 2017

Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have. Often the first place coworkers tend to look to get a general perception of who you are and your skills is your desk. As a Marketo Business Consultant, I see many marketer’s desks when I visit with customers.We know that marketing professionals are busy and pulled in multiple directions.

Thought Leadership 134

Thought Leadership Marketers Marketing Place 134

Marketing Insider Group

MAY 1, 2017

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].

Branding 111

Branding Product Customer Marketing 111

Sprout Social

MAY 8, 2017

Only 9% of people who make New Year’s resolutions feel like they succeeded. The most common reason resolutions fail is because they’re too broad to feel attainable. Social media goals operate in the same way. Aim too high in too short a time frame and you’re setting yourself up for failure. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 billion in 2019.

Affiliate Marketing 111

Affiliate Marketing Analytics Social Media Marketing Advertisers 111

Duct Tape Marketing

MAY 12, 2017

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing. How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing.

SEO 77

SEO Food Fashion User-Generated 77

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Zumvu

MAY 25, 2017

The new age social media marketing has gone far beyond Facebook and Twitter. Businesses, nowadays, can simply not ignore Instagram.

Social Media Marketing 52

Social Media Marketing Marketers Marketing 52

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds.

Fashion 145

Fashion Branding Food B2C 145

Adobe Experience Cloud Blog

MAY 24, 2017

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. And while part of that problem can be solved with a bit of internal education around delivering value over volume, some of the need for fresh content will still exist.

Food 134

Food eBook Whitepaper Thought Leadership 134

Marketing Insider Group

MAY 18, 2017

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI.

Email Marketing 111

Email Marketing Branding Marketing Marketers 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor.

User-Generated 111

User-Generated Promotion Communications Management 111

Duct Tape Marketing

MAY 16, 2017

How to Use BuzzSumo to Smooth the Content Ride written by John Jantsch read more at Duct Tape Marketing. Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results.

SEO 74

SEO Digital Marketing Content Marketing Place 74

Zumvu

MAY 25, 2017

‘Business Manager’ is one of the best free tools launched by Facebook for allowing companies to manage their Business Pages.

Management 52

Management 52

Hubspot Marketing

MAY 5, 2017

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. That's right -- unfortunately, a lot of people still judge a book by its cover.

Non-Profit 145

Non-Profit Thought Leadership User-Generated Communications 145

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. While it would seem that the larger the following, the better, evidence shows that vanity metrics—such as the number of followers—don’t provide enough information to make an educated decision about who best to

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Marketing Insider Group

MAY 15, 2017

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes […]. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group.

Branding 111

Branding Content Marketing Product Marketing 111

Sprout Social

MAY 9, 2017

It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” You say sure, no problem.

Branding 111

Branding Management Marketing Marketers 111

Duct Tape Marketing

MAY 30, 2017

The Enduring Power of Content in Marketing written by John Jantsch read more at Duct Tape Marketing. I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses need to be using today, and if you aren’t implementing the tactics and strategies involved, you’ll find yourself at a serious disadvantage.

Whitepaper 71

Whitepaper Inbound Marketing Marketers Marketing 71

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Zumvu

MAY 20, 2017

Facebook Marketing when done effectively can help business owners reach out to more people, increase sales and ensure better services for their customers.

Promotion 52

Promotion Marketers Marketing Customer 52

Hubspot Marketing

MAY 3, 2017

I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Adobe Experience Cloud Blog

MAY 4, 2017

Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here

Thought Leadership 134

Thought Leadership Marketers Marketing Social Media Marketing 134

Marketing Insider Group

MAY 8, 2017

There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic. With all of these resources available, you’d think more businesses would […]. The post 5 Actionable Tips to Update Your SEO Strategy Right Now appeared first on Marketing Insider Group.

SEO 111

SEO Place Marketing Marketers 111

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.

PR 108

PR Influencer Marketing Promotion Management 108

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created.

Copywriting 71

Copywriting SEO Inbound Marketing Promotion 71

Zumvu

MAY 12, 2017

It is crucial to follow vital SEO techniques to improve search rankings and drive more organic traffic to a video content.

Video Marketing 52

Video Marketing SEO Marketers Marketing 52

Hubspot Marketing

MAY 10, 2017

It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's next. We know that it's not enough to rest on our laurels, or rely on things that have worked in the past.

Branding 145

Branding Education Video Marketing New Technology 145

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding