Hubspot Marketing
MAY 29, 2017
Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover. Not sure what we're talking about?
Adobe Experience Cloud Blog
MAY 26, 2017
Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format.
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Marketing Insider Group
MAY 30, 2017
Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen. Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing. But most don’t feel like […].
Sprout Social
MAY 9, 2017
It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” You say sure, no problem.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
MAY 18, 2017
Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andy Molinksy. Podcast Transcript. I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance it’s calling out to you.
Zumvu
MAY 30, 2017
If you have a business page on Facebook and you are yet to utilize the Messenger for marketing, you are certainly losing a large chunk of the market share.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MAY 25, 2017
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have. Often the first place coworkers tend to look to get a general perception of who you are and your skills is your desk. As a Marketo Business Consultant, I see many marketer’s desks when I visit with customers.We know that marketing professionals are busy and pulled in multiple directions.
Marketing Insider Group
MAY 1, 2017
The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].
Sprout Social
MAY 2, 2017
Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered.
Duct Tape Marketing
MAY 12, 2017
6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing. How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Zumvu
MAY 25, 2017
The new age social media marketing has gone far beyond Facebook and Twitter. Businesses, nowadays, can simply not ignore Instagram.
Hubspot Marketing
MAY 25, 2017
At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". And that's a problem. Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales.
Adobe Experience Cloud Blog
MAY 24, 2017
Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. And while part of that problem can be solved with a bit of internal education around delivering value over volume, some of the need for fresh content will still exist.
Marketing Insider Group
MAY 18, 2017
Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
MAY 1, 2017
For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor.
Duct Tape Marketing
MAY 16, 2017
How to Use BuzzSumo to Smooth the Content Ride written by John Jantsch read more at Duct Tape Marketing. Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results.
Zumvu
MAY 25, 2017
‘Business Manager’ is one of the best free tools launched by Facebook for allowing companies to manage their Business Pages.
Hubspot Marketing
MAY 22, 2017
No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Adobe Experience Cloud Blog
MAY 11, 2017
Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. While it would seem that the larger the following, the better, evidence shows that vanity metrics—such as the number of followers—don’t provide enough information to make an educated decision about who best to
Marketing Insider Group
MAY 15, 2017
If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes […]. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group.
Sprout Social
MAY 8, 2017
Only 9% of people who make New Year’s resolutions feel like they succeeded. The most common reason resolutions fail is because they’re too broad to feel attainable. Social media goals operate in the same way. Aim too high in too short a time frame and you’re setting yourself up for failure. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 billion in 2019.
Duct Tape Marketing
MAY 23, 2017
Transcript of Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: Can being congruent be the secret to making more money in your business, I think it can. Listen to me talk to Carrie Wilkerson on the Duct Tape Marketing podcast.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Zumvu
MAY 20, 2017
Facebook Marketing when done effectively can help business owners reach out to more people, increase sales and ensure better services for their customers.
Hubspot Marketing
MAY 15, 2017
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post.
Adobe Experience Cloud Blog
MAY 4, 2017
Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here
Marketing Insider Group
MAY 8, 2017
There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic. With all of these resources available, you’d think more businesses would […]. The post 5 Actionable Tips to Update Your SEO Strategy Right Now appeared first on Marketing Insider Group.
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Sprout Social
MAY 4, 2017
Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication. It is a role that crosses the boundaries between creative and management. Social Media Managers spend their days engaging with a wide variety of stakeholders and are expected to be world-class multi-taskers.
Duct Tape Marketing
MAY 30, 2017
The Enduring Power of Content in Marketing written by John Jantsch read more at Duct Tape Marketing. I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses need to be using today, and if you aren’t implementing the tactics and strategies involved, you’ll find yourself at a serious disadvantage.
Zumvu
MAY 13, 2017
Brands whether being large or small, all are using design as a vehicle to express themselves and reach their target audiences across the globe.
Hubspot Marketing
MAY 10, 2017
It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's next. We know that it's not enough to rest on our laurels, or rely on things that have worked in the past.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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