Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 294

Gen Z Millennials B2C Communications 294

Hubspot Marketing

OCTOBER 18, 2024

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding 127

Branding SEO User-Generated Price 127

Aspiration Marketing

OCTOBER 30, 2024

Have you ever poured your heart and soul into creating amazing content, only to see it languish in the search engine results pages (SERPs)? You're not alone. Many website owners underestimate the importance of backlinks, a crucial factor in SEO success. Backlinks are essentially votes of confidence from other websites. When a high-quality site links to yours, it tells search engines your content is valuable and relevant.

SEO 230

SEO 230

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketers 140

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy.

Marketing Plan 126

Marketing Plan Key Performance Indicator Marketers Marketing 126

Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

Marketing Strategy 122

Marketing Strategy Marketers Marketing Influencer Marketing 122

Aspiration Marketing

OCTOBER 10, 2024

The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.

Marketers 262

Marketers Marketing 262

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using

Marketing Strategy 115

Marketing Strategy Content Marketing Branding Marketers 115

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketing

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Customer 134

Customer Branding Customer loyalty Transform 134

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

SEO 128

SEO Place Product Communications 128

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies.

Analytics 119

Analytics Transform CRM Marketers 119

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey

Aspiration Marketing

OCTOBER 31, 2024

In today's B2B landscape, traditional marketing approaches often struggle to cut through the noise. Enter Account-Based Marketing (ABM): a strategic, laser-focused technique that prioritizes building relationships with high-value accounts. But is ABM right for your industry? This comprehensive blog dives deep into the power of ABM, exploring the top 20 industries implementing Account-Based Marketing and where it shines brightest.

Traditional Marketing 253

Traditional Marketing Marketers Marketing Digital Marketing 253

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

OCTOBER 31, 2024

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Scoop.it!

OCTOBER 2, 2024

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 119

User-Generated Branding Fashion Promotion 119

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Hubspot Marketing

OCTOBER 31, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I've seen firsthand how powerful storytelling can be in transforming a company's messaging. Before we keep going though, spoiler alert, I need you to know that may just ruin movies for you.

Customer 121

Customer Finance Transform Marketers 121

Marketing Insider Group

OCTOBER 28, 2024

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.

Analytics 123

Analytics Market Trends Communications Digital Marketing 123

Aspiration Marketing

OCTOBER 3, 2024

Have you ever dreamt of launching your own podcast? With over 2 million podcasts and a staggering 4 billion monthly listeners worldwide, there's no denying the booming popularity of this audio medium. But beyond the excitement, a crucial question arises: how do you measure the success of your podcast? Simply counting downloads isn't enough. That's why data-driven decisions are key.

Content Marketing 261

Content Marketing Marketers Marketing 261

Search Engine Land

OCTOBER 1, 2024

We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list goes on and on. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly.

Retail 124

Retail eCommerce SEO Price 124

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.

CMO 137

CMO Marketers Marketing Influencer Marketing 137

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department).

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Social Media Examiner

OCTOBER 3, 2024

Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? In this article, we'll explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop. What's New for TikTok Marketing Trends TikTok has emerged as a powerhouse platform, continuously introducing new features and […] The post TikTok Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Market Trends 134

Market Trends Marketers Marketing Social Media Marketing 134

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Aspiration Marketing

OCTOBER 17, 2024

Did you know there are over 600 million blogs in the world today? That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses. From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense.

Branding 223

Branding Content Marketing Marketers Marketing 223

Marketing Insider Group

OCTOBER 9, 2024

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

CMO 120

CMO Transform Advertising Advertisers 120

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.

Copywriting 126

Copywriting Entertainment Marketers Marketing 126

Buffer Marketing

OCTOBER 31, 2024

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

Transform 110

Transform PR Product User-Generated 110

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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