Ann Handley
FEBRUARY 11, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.
Aspiration Marketing
FEBRUARY 8, 2022
Good news! Your startup is picking up traction and growing quickly. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is important not to get ahead of yourself. While an increase in growth is a great sign, it is vital that you keep the momentum going. A significant number of startups make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
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Dreamgrow
FEBRUARY 10, 2022
Last Updated on March 24, 2022 by Karl Welcome to my Kartra vs. ClickFunnels review. Read more The post Kartra vs ClickFunnels 2022 (Decide in 5 Minutes or Less) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hootsuite
FEBRUARY 24, 2022
If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?
Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
Unbounce
FEBRUARY 25, 2022
Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly , which make them an excellent choice for folks new to the world of Facebook ads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? Hey, we hear you. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.
Content Marketing Institute
FEBRUARY 23, 2022
Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you'll find tools to help you through the creation process.
Hootsuite
FEBRUARY 22, 2022
Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. (Yes, the Internet has been around that long.). But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.
Martech
FEBRUARY 22, 2022
Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
FEBRUARY 3, 2022
From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit Search Engine Land for the full article.
Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
Content Marketing Institute
FEBRUARY 8, 2022
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Unbounce
FEBRUARY 24, 2022
It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.
Chief Martec
FEBRUARY 28, 2022
Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market
The CMO Survey
FEBRUARY 28, 2022
Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact.
Search Engine Journal
FEBRUARY 23, 2022
Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sprout Social
FEBRUARY 22, 2022
If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. Haven’t heard it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.
Content Marketing Institute
FEBRUARY 14, 2022
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.
Calvyn Lee Blog
FEBRUARY 2, 2022
Speaking on social media pages, I strongly recommend every business create their company pages at every social media, such as Facebook pages and LinkedIn pages. In this post, I am excited to share with you how to get started with LinkedIn pages. I will cover this 3 main topic. What is a LinkedIn page? How are education marketers using LinkedIn pages?
Martech
FEBRUARY 24, 2022
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hootsuite
FEBRUARY 17, 2022
Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. As a place that encourages endless scrolling, Pinterest’s power is limitless. If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps.
Search Engine Journal
FEBRUARY 10, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 16, 2022
The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 billion YouTube users worldwide. In one internet minute, 694,000 hours are streamed by YouTube users.
Content Marketing Institute
FEBRUARY 22, 2022
Hear from founder of the African-American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution.
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Search Engine Land
FEBRUARY 11, 2022
The way Google Ads automated extensions work is changing. Here’s what you need to know. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.
Neil Patel
FEBRUARY 4, 2022
User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue. How? It’s simple.
Search Engine Journal
FEBRUARY 25, 2022
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.
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