Adobe Experience Cloud Blog
JANUARY 15, 2020
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing.
Hootsuite
JANUARY 30, 2020
There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an incre
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Neil Patel
JANUARY 28, 2020
Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?
Hubspot Marketing
JANUARY 27, 2020
As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Each morning, I wake up to my Amazon Echo's alarm and ask Alexa about the weather. On my train ride home from work, I'm taking Snapchat selfies using AR filters. When I get to my house, I ask Alexa to turn the lights to a specific hue. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Sprout Social
JANUARY 28, 2020
If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. While this tactic requires some capital to put behind it, there are plenty of reasons for brands to try it out. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it.
Content Marketing Institute
JANUARY 2, 2020
As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
JANUARY 27, 2020
Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.
Neil Patel
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
Hubspot Marketing
JANUARY 30, 2020
Blogs are all about you — what you want to write about, create, and share with the world. That's probably the best part about them:the opportunities are endless. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet.
Sprout Social
JANUARY 14, 2020
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately, working in social media builds a broad range of transferable skills.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Traackr
JANUARY 29, 2020
We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.
Adobe Experience Cloud Blog
JANUARY 9, 2020
What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask?
Hootsuite
JANUARY 22, 2020
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful.
Neil Patel
JANUARY 7, 2020
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
JANUARY 7, 2020
In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships.
Content Marketing Institute
JANUARY 23, 2020
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diversity and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.
Adams & Knight Marketing
JANUARY 13, 2020
Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization. The Adrian Awards is the world’s largest travel marketing competition.
Adobe Experience Cloud Blog
JANUARY 15, 2020
As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Hootsuite
JANUARY 20, 2020
If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 billion users every day. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Why use Facebook analytics (a.k.a.
Neil Patel
JANUARY 14, 2020
I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.
Hubspot Marketing
JANUARY 21, 2020
Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. But who else do Vans appeal to? Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of
Content Marketing Institute
JANUARY 27, 2020
Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading → The post How to Make Your Google Mobile Search Results More Clickable appeared first on Content Marketing Institute.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Adams & Knight Marketing
JANUARY 8, 2020
“Employee engagement is absolutely critical to service-oriented organizations, especially in healthcare industry,” says Reem Nouh , SVP at Adams & Knight. Fact is, it’s an integral part of branding , recruitment and retention, patient experience and overall corporate culture.” This is just one of the insights Reem shares in a recent podcast produced by Becker’s Healthcare, a national source of news and information for healthcare decision makers and one of the fa
Adobe Experience Cloud Blog
JANUARY 31, 2020
Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? And does your team know what you mean?
Hootsuite
JANUARY 20, 2020
Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest website. 2 billion people use it on a monthly basis. 73% of adults in the U.S. are watching videos there. (We could go on, but you can read all the latest YouTube stats on your own time.). We’ve compiled this guide to point out all the easy wins that will amplify your brand’s message on YouTube, but we’re also going to detail some of the more advanced techniques the pros use.
Sprout Social
JANUARY 16, 2020
If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Hubspot Marketing
JANUARY 29, 2020
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.
Content Marketing Institute
JANUARY 1, 2020
In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading → The post 7 of the Most Helpful Social Media Tips for 2020 appeared first on Content Marketing Institute.
Marketing Insider Group
JANUARY 27, 2020
When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots.
Adobe Experience Cloud Blog
JANUARY 22, 2020
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. For businesses with limited budgets, this is a daunting reality. Which medium do you choose?
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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