Hubspot Marketing

DECEMBER 25, 2018

"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet.". Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

Marketers 145

Marketers Marketing Promotion eBook 145

Adobe Experience Cloud Blog

DECEMBER 21, 2018

2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after.

Thought Leadership 134

Thought Leadership Global Marketing Marketers Marketing 134

Marketing Insider Group

DECEMBER 18, 2018

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically. You also need to continuously analyze your campaign’s effectiveness so you can improve and work towards your business goals. If you simply dive in and […]. The post The 7 Biggest Mistakes You’re Making in Content Marketing appeared first on Marketing Insider Group.

Content Marketing 112

Content Marketing Marketers Marketing 112

Sprout Social

DECEMBER 17, 2018

There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect

Millennials 112

Millennials Customer loyalty Health Analytics 112

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Neil Patel

DECEMBER 18, 2018

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.

eBook 111

eBook User-Generated PR SEO 111

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketers 111

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing reams of

Transform 134

Transform Thought Leadership Marketers Marketing 134

Marketing Insider Group

DECEMBER 10, 2018

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […].

Marketing Strategy 112

Marketing Strategy Marketers Marketing 112

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.

Marketers 111

Marketers Marketing Advertisers Advertising 111

Neil Patel

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.

Shipping 112

Shipping SEO User-Generated Price 112

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

DECEMBER 25, 2018

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing enga

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Hubspot Marketing

DECEMBER 12, 2018

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't. A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list includ

Finance 145

Finance Food Health Retail 145

Adobe Experience Cloud Blog

DECEMBER 18, 2018

What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Marketing Insider Group

DECEMBER 5, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]. The post 6 Examples of AI Marketing appeared first on Marketing Insider Group.

Marketers 112

Marketers Marketing 112

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

DECEMBER 12, 2018

What do marketers want from social media in 2019? Based on what we saw in 2018 , the answer is surprisingly simple. More ROI and less wasted time. That’s where today’s suite of social media scheduling tools can save the day. Hey, we get it. Marketers want as many shortcuts as they can get. Having the right scheduling tools on deck can help you save time and push out more content to your audience.

Analytics 111

Analytics Promotion Branding Management 111

Neil Patel

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

SEO 111

SEO Promotion Product Advertisers 111

Content Marketing Institute

DECEMBER 13, 2018

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Hubspot Marketing

DECEMBER 4, 2018

There are plenty of things that make each one of us unique. For instance, here are a few quirks of mine -- I put my phone on airplane mode every night around 9 p.m. to avoid distractions, even though plenty of my friends have pointed out that the silence button works too. I can't sit still for long periods of time, so I regularly do laps around the office.

Communications 144

Communications Analytics SEO Customer 144

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds. These opinions vary widely, many times contradicting one another. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going

Thought Leadership 134

Thought Leadership Energy Education Management 134

Marketing Insider Group

DECEMBER 17, 2018

The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group.

SEO 110

SEO Marketing Marketers Search Marketers 110

Sprout Social

DECEMBER 19, 2018

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space.

Transform 111

Transform Analytics Social Media Marketing Customer 111

Litmus

DECEMBER 5, 2018

Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. . The new Gmail Promotions tab. strengthens the future of personal. email: amplifying the most valuable. parts of the best B2C email.

Promotion 104

Promotion Shipping B2C Email Marketing 104

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Content Marketing Institute

DECEMBER 11, 2018

? ? Have you ever wished you could see a year into the future? I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!).

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Hubspot Marketing

DECEMBER 18, 2018

When an interviewer asks you, "What is your greatest weakness?", you don't want to respond, "I tend to work too hard," or "I am too much of a perfectionist.". Undoubtedly, these answers will come across as both insincere, and lacking true self-awareness. Alternatively, you don't want to respond with weaknesses that will prevent you from succeeding in the role.

Analytics 143

Analytics Copywriting Management SEO 143

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some of your marketing time improving your social media channels is a smart investment.

Thought Leadership 134

Thought Leadership Education Analytics Branding 134

Marketing Insider Group

DECEMBER 10, 2018

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. The post 10 Proven Ways to Reduce Your Bounce Rate appeared first on Marketing Insider Group.

Marketing 110

Marketing Marketers Content Marketing 110

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Sprout Social

DECEMBER 10, 2018

What are SMART goals? SMART goals are S pecific, M easurable, A ttainable, R ealistic, and T ime-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had to choose only one, to place your bet on.

Communications 104

Communications Place Management Branding 104

Moz

DECEMBER 11, 2018

Posted by MiriamEllis. 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surpr

Non-Profit 91

Non-Profit SEO User-Generated Health 91

Content Marketing Institute

DECEMBER 6, 2018

This post was co-written by Shopify’s Casandra Campbell. Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%. These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels.

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Hubspot Marketing

DECEMBER 21, 2018

Think about a time when you were on the train, walking to work, sitting in the airport, or simply laying on the couch, and you had to complete an online form of some kind (an order form, shipping form, survey, etc.) on your smartphone or tablet. Did you have a positive or negative experience? Did the mobile form you completed function properly? Was it easy to read and submit on your mobile screen?

Shipping 142

Shipping Place Customer Branding 142

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding