Adobe Experience Cloud Blog
MAY 30, 2014
'Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Why? Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me.
Marketing Insider Group
MAY 28, 2014
'One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules: Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend. Make the reader the hero of the story.
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Duct Tape Marketing
MAY 30, 2014
'7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest is from Joe Forte – Enjoy! Congratulations! Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product.
Adobe Experience Cloud Blog
MAY 28, 2014
'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. This was the opening paragraph from Eat24’s May 16 th weekly coupon email.
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Adobe Experience Cloud Blog
MAY 27, 2014
'Author: Heidi Bullock Not very long ago, the main interactions between marketers and the IT department were around upgrading phones, storing files on a backup drive, or maybe transferring someone to the coolest new Mac from an aging PC. Otherwise, marketers only approached IT when the situation was dire. Let me give some examples from my own experience: Common scenario 1 : I need to access our wiki, intranet, Box, or some other internal site for critical document, and would happily give IT my l
Adobe Experience Cloud Blog
MAY 23, 2014
'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. It promised lower fares, a better website, allocated seating, and free baggage options. I found myself scrolling to the bottom of the email, looking for the punchline and/or the small print (and indeed, I was expecting both).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MAY 22, 2014
'Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things. Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. And as we know all too well, creating compelling, engaging, original content marketing is tough. That’s why we decided to create this slide deck, highlighting 15 notable content marketers.
Adobe Experience Cloud Blog
MAY 16, 2014
'Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions.
Adobe Experience Cloud Blog
MAY 15, 2014
'Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. After all, the decision to adopt a marketing platform is actually about the best decision for your entire company – everyone from the sales team to the IT department will be affected by your choice.
Adobe Experience Cloud Blog
MAY 13, 2014
'Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. That’s why CEOs today expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.
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Adobe Experience Cloud Blog
MAY 12, 2014
'Author: Dayna Rothman A few months ago, we asked our social media followers to write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? To be featured in one of Marketo’s visual slide decks or infographics.
Adobe Experience Cloud Blog
MAY 14, 2014
'Author: Lizzy Funk Recently, I’ve found myself confronted by a harsh reality: marketing is hard. Now don’t get me wrong – I love a challenge, and I wouldn’t be in marketing if I didn’t! But my goodness, with the constantly changing technologies, best practices, and new strategies, sometimes it feels like I won’t ever catch up. And I’m not the only one out there who feels this way…am I?
Adobe Experience Cloud Blog
MAY 9, 2014
'Author: Jason Thibeault Filling the pipeline with leads? Good for you. But how many of those leads – which you worked so hard to generate – get lost in the ether of the digital world? Forget that. Let’s use digital to turn those leads into buyers instead. Or even better, let’s get them applauding for our products… Why settle for buyers when you could have best friends?
Adobe Experience Cloud Blog
MAY 5, 2014
'Author: Niko Nelissen If you’re thinking about creating a mobile app for your business or your brand, you aren’t alone. In today’s connected world, we use smartphones and tablets in all aspects of our lives: at home, at work, when shopping, and more. Creating a mobile app is a unique opportunity to communicate with your audience in a personalized, relevant, and interactive manner.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Adobe Experience Cloud Blog
MAY 6, 2014
'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? When it comes to content, the most common question I get asked is: “How do you get started?” What are the elements of a well-run content marketing machine?
Adobe Experience Cloud Blog
MAY 1, 2014
'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. This is clearly a win for marketers, but with increased prominence comes increased scrutiny from your Board of Directors – especially for venture-backed companies. Earlier this week, Lattice Engines, NEA, and Sequoia Capital brought together expert CMOs and marketing executives to discuss that very topic: h ow Boards of Directors are changing the way the
Adobe Experience Cloud Blog
MAY 2, 2014
'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics.
Adobe Experience Cloud Blog
MAY 7, 2014
'Author: DJ Waldow It was Saturday and I needed a haircut. Badly. I’m one of those people who doesn’t schedule an appointment to get my haircut. Instead, when the mood strikes me, I just find the closest barbershop – the kind with the barber pole outside – and make it happen. Since my family and I have only been in the Bay Area a short time, I didn’t have my “go-to” barber.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Adobe Experience Cloud Blog
MAY 20, 2014
'Author: Letty Ernst I have a confession to make. I abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare. Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another. I use Safeway.com for groceries, and Amazon Prime for pretty much anything else, but in a pinch, I’ll just as easily use Instacart or Taskrabbit or Craigslist.
Adobe Experience Cloud Blog
MAY 29, 2014
'Author: Frank Passantino Every marketing automation platform uses some type of reporting. After all, how can you justify the cost of the tool if you can’t report the results of your efforts? But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. 1.
Adobe Experience Cloud Blog
MAY 8, 2014
'Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. But how does he or she come to that decision? How do you convince potential buyers that your offering alone solves their unique problem ?
Adobe Experience Cloud Blog
MAY 19, 2014
'Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. There were two fantastic keynotes, 14 sessions (on topics ranging from social media intelligence to taking your marketing global), and over 2,800 attendees…were you one of them? If you missed the Road to Success Virtual Event, or you need a refresher course, never fear!
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Marketing Insider Group
MAY 19, 2014
'Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. 2 days into our trip, I was videotaping the sunset and noticed on the date stamp on the old camcorder screen that it was October 12 th – OMG I forgot it was my birthday!
Marketing Insider Group
MAY 21, 2014
'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time.
Marketing Insider Group
MAY 5, 2014
'How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say.
Marketing Insider Group
MAY 7, 2014
'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. Great content must inform, inspire or entertain.
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Marketing Insider Group
MAY 13, 2014
'A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels.
Marketing Insider Group
MAY 15, 2014
'I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the same thing, or they are parts of one another, or somehow closely related.
Duct Tape Marketing
MAY 8, 2014
'5 Steps to an Email Newsletter Your Customers Will Love (and share!) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Amanda Cook – Enjoy! . photo credit: flickr. “It’s time to write your email newsletter.”. Quick – what’s your first reaction to that statement?
Duct Tape Marketing
MAY 27, 2014
'When Does a Customer Actually Become a Customer? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. For most businesses a customer becomes a customer when they buy a product, sign a contract or agree to terms of a deal. But I wonder if that view of the journey to convert leads to sales misses the bigger reality.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
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