February, 2014

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead.

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20+ Amazing Examples Of Content I Wish We Created

Marketing Insider Group

'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.

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5 Forgotten Offline Marketing Tactics

Duct Tape Marketing

'5 Forgotten Offline Marketing Tactics written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy! photo credit: publichealth.columbus.gov (public domain). With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned.

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Here’s How to Make Your Website As Personalized as Your Email

Adobe Experience Cloud Blog

'Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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How to Win Valentine’s Day the Marketing Way

Adobe Experience Cloud Blog

'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. And who knows more about return on investment, or ROI, than marketers? Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back.

More Trending

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When Influencer Outreach Crosses the Line – And How to Cross Back Over

Adobe Experience Cloud Blog

'Author: DJ Waldow I love people. No, really. I do. I’ve dedicated a large chunk of my nearly 38 years on this planet to meeting people, networking, and generally getting to know other human beings. Building relationships with anyone – influencer, co-worker, colleague, family member, friend, anyone – takes time. It takes meaningful interactions – not just a few tweets or Facebook posts here and there.

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[Infographic] Leveraging Snapchat for Brands

Adobe Experience Cloud Blog

'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.

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Where B2B and B2C Blur: A Lesson from the Polar Vortex

Adobe Experience Cloud Blog

'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr

B2C
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10 New Examples of Marketing So Useful, You’d Pay For It

Adobe Experience Cloud Blog

'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — it’s marketing so useful, people would pay for it. It’s marketing with so much intrinsic and inherent value that people actually WANT to be exposed to it.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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6 Must-Have Website Calls-to-Action that are Sure to Convert

Adobe Experience Cloud Blog

'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel.

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Aim High (But Not Too High): How to Set Goals You Can Meet

Adobe Experience Cloud Blog

'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.

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Why a Customer-Obsessed Culture is About More than Persona Marketing

Adobe Experience Cloud Blog

'Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. Good work! But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. A strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs?

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Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car

Adobe Experience Cloud Blog

'Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way – in a way that feels human. Today, up to 95% of the qualified prospects visiting your website aren’t ready to talk to a sales rep, but up to 70% of them will eventually buy.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Adobe Experience Cloud Blog

'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. As an exhibitor, our event plan was months in the making.

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Why Lead Nurturing is an Art AND a Science

Adobe Experience Cloud Blog

'Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. In other words, it’s both an art and a science. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several.

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How to Extend Your Reach and Get More Leads with Paid Email Programs

Adobe Experience Cloud Blog

'Author: Dayna Rothman Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation strategy. They extend your reach, attract your target audience, and increase the size of your database. But there are many potential pitfalls with paid email programs—in particular, selecting a reputable paid email vendor and getting a good return on your investment.

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Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. But as soon as I saw it, I knew that I was one of them. Or at least I want to be.

PR
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Need New Customers? Get Happy Employees

Marketing Insider Group

'According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy?

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Trending: How To Justify Content Marketing?

Marketing Insider Group

'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag. One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute.

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The Secret To A Better Customer Experience

Marketing Insider Group

'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” You are taken to the homepage of our Business Innovation blog site. You may not realize it but you don’t see the same featured story everyone else sees.

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Marketing Leadership: 5 Steps To Learning Agility

Marketing Insider Group

'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on? At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Ag

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)

Marketing Insider Group

'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it;s time to stick a fork in Twitter yet. I’ll try to explain why.

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Why Are You In Marketing?

Marketing Insider Group

'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business? . Have you answered these questions for yourself?

B2C
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Facebook Adds Call to Action Buttons on Page Posts

Duct Tape Marketing

'Facebook Adds Call to Action Buttons on Page Posts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Facebook recently added a feature that may help click throughs on Facebook page posts. With just a little bit of extra work you can now add native call to action buttons to your organic Facebook page updates.

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Why Social Is More Important to Sales Than Marketing

Duct Tape Marketing

'Why Social Is More Important to Sales Than Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Le.V3T via photopin cc. From day one it’s been said that the proper use of social media is for engagement, not sales. But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Make Content the Voice of Strategy

Duct Tape Marketing

'How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. photo credit: Giandomenico Ricci via photopin cc. Your strategy informs every marketing decision.

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5 Things You Know But Don’t Do Enough

Duct Tape Marketing

'5 Things You Know But Don’t Do Enough written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business. photo credit: magro_kr via photopin cc. If I had to sum all the problems and questions I hear into just two common threads I would say it is this – “I don’t make enough money” and “I don’t have enough time.”

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Before Any of the Tactics Matter Answer These 3 Questions

Duct Tape Marketing

'Before Any of the Tactics Matter Answer These 3 Questions written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most marketers do the same thing. photo credit: Ed Yourdon via photopin cc.