Adobe Experience Cloud Blog

FEBRUARY 28, 2014

'Author: Maggie Jones Confession: I make most of my major purchases between the hours of 9pm and midnight, usually in my pajamas, and often after a glass of wine (or so) at dinner. Such was the scene earlier this month, when I decided to buy a Fitbit. Why? Fitbits, which measure the calories you burn and steps you take throughout the day, combine three of my favorite things: 1) exercise, 2) gadgets, and 3) hard data with which to brag about my achievements.

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Branding Thought Leadership Retail Millennials 134

Marketing Insider Group

FEBRUARY 26, 2014

'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.

Shipping 110

Shipping Content Marketing Promotion Place 110

Duct Tape Marketing

FEBRUARY 24, 2014

'5 Things You Know But Don’t Do Enough written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business. photo credit: magro_kr via photopin cc. If I had to sum all the problems and questions I hear into just two common threads I would say it is this – “I don’t make enough money” and “I don’t have enough time.”

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Adobe Experience Cloud Blog

FEBRUARY 26, 2014

'Author: Veronica Holmes If you’re a marketer, two things in your life will be guaranteed: 1) people will ask you to do a lot of things, and 2) you won’t be able to do them all. Most of us have long lists of campaigns we’d like to run and projects we’d like to complete, but if you don’t leave the office until you’ve finished everything, you’ll never leave the office at all.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

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Transform

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

'Author: Jon Spenceley Ask any marketer what’s on his or her mind this year, and video will likely be at the top of the list. Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video.

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Adobe Experience Cloud Blog

FEBRUARY 20, 2014

'Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices.

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Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

FEBRUARY 18, 2014

'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.

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Branding Thought Leadership Communications Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 21, 2014

'Author: DJ Waldow I love people. No, really. I do. I’ve dedicated a large chunk of my nearly 38 years on this planet to meeting people, networking, and generally getting to know other human beings. Building relationships with anyone – influencer, co-worker, colleague, family member, friend, anyone – takes time. It takes meaningful interactions – not just a few tweets or Facebook posts here and there.

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Thought Leadership Communications Digital Marketing Email Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr

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B2C Shipping Logistics Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — it’s marketing so useful, people would pay for it. It’s marketing with so much intrinsic and inherent value that people actually WANT to be exposed to it.

Thought Leadership 134

Thought Leadership Food Marketers Marketing 134

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Management

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. And who knows more about return on investment, or ROI, than marketers? Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back.

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Food Direct Mail Thought Leadership Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead.

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Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

FEBRUARY 6, 2014

'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.

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Adobe Experience Cloud Blog

FEBRUARY 5, 2014

'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel.

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Real Estate Thought Leadership Price Education 134

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

'Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. Good work! But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. A strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs?

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Adobe Experience Cloud Blog

FEBRUARY 3, 2014

'Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way – in a way that feels human. Today, up to 95% of the qualified prospects visiting your website aren’t ready to talk to a sales rep, but up to 70% of them will eventually buy.

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. As an exhibitor, our event plan was months in the making.

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Adobe Experience Cloud Blog

FEBRUARY 14, 2014

'Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. In other words, it’s both an art and a science. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several.

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Marketing Automation Platform Thought Leadership Entertainment Communications 134

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

'Author: Dayna Rothman Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation strategy. They extend your reach, attract your target audience, and increase the size of your database. But there are many potential pitfalls with paid email programs—in particular, selecting a reputable paid email vendor and getting a good return on your investment.

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Thought Leadership Price eBook Communications 133

Marketing Insider Group

FEBRUARY 5, 2014

'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. But as soon as I saw it, I knew that I was one of them. Or at least I want to be.

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Marketing Insider Group

FEBRUARY 19, 2014

'According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy?

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Customer Energy Management Promotion 110

Marketing Insider Group

FEBRUARY 12, 2014

'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag. One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute.

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Marketing

Marketing Insider Group

FEBRUARY 17, 2014

'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” You are taken to the homepage of our Business Innovation blog site. You may not realize it but you don’t see the same featured story everyone else sees.

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Marketing Insider Group

FEBRUARY 3, 2014

'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on? At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Ag

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Whitepaper Marketers Marketing 108

Marketing Insider Group

FEBRUARY 10, 2014

'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it;s time to stick a fork in Twitter yet. I’ll try to explain why.

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Marketing Insider Group

FEBRUARY 24, 2014

'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business? . Have you answered these questions for yourself?

B2C 106

B2C Marketers Marketing Customer 106

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Duct Tape Marketing

FEBRUARY 21, 2014

'5 Forgotten Offline Marketing Tactics written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy! photo credit: publichealth.columbus.gov (public domain). With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned.

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Duct Tape Marketing

FEBRUARY 18, 2014

'Why Social Is More Important to Sales Than Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Le.V3T via photopin cc. From day one it’s been said that the proper use of social media is for engagement, not sales. But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.

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Marketers Marketing Place 78

Duct Tape Marketing

FEBRUARY 17, 2014

'Facebook Adds Call to Action Buttons on Page Posts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Facebook recently added a feature that may help click throughs on Facebook page posts. With just a little bit of extra work you can now add native call to action buttons to your organic Facebook page updates.

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Duct Tape Marketing

FEBRUARY 13, 2014

'Why Small Businesses Still Need to Network in the Local Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Deborah Sweeney – Enjoy! Despite the rise of social networking and the perceived crumbling of face-to-face interaction it has caused, community is not dead.

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Traditional Marketing Marketing Strategy Branding Customer 78

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Branding